Xerox: Vacuum

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Xerox and Y&R New York launched a new integrated campaign to focused on the company's business services beyond the c word.

The Ready for Real Business campaign, including spots, print, interactive out of home and web elements, plays up Xerox's partnership with well-known brands like P&G, Target, Marriott and, seen here, Ducati, the message being that Xerox's range of services and software enable businesses to focus on their strengths.

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Sep 03, 2010
Young & Rubicam New York
Chief Creative Officer:
Ian Reichenthal
Chief Creative Officer:
Scott Vitrone
Global Creative Director:
Darren Moran
Associate Creative Director/Art Director:
Kleber Menezes
Associate Creative Director/Art Director:
Jeff Blouin
Associate Creative Director/Copywriter:
Corey Rakowsky
Senior Copywriter:
James Maravetz
Director of Content Production:
Lora Schulson
Director of Content Production:
Nathy Aviram
Executive Producer of Content Production:
Alex Gianni
Assistant Producer:
Craig Sklaver
Production Company:
O Positive
Jim Jenkins
Executive Producer:
Ralph Laucella
Line Producer:
Ralph Laucella
Director of Photography:
Bob Gantz
Editing House:
MacKenzie Cutler
Gavin Cutler
Smoke Artist:
Jim Hayhow
Melissa Miller
Kristy Faris
Sound Design/Mixer:
Sam Shaffer
Audio Company:
Sound Lounge NY

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