Xfinity Stunt Inserts Two Customers Into a Car Chase From 'The Fate of the Furious'

Social Media Film Promotes Brand's Gigabit Internet service

Published on

Editor's Pick

Xfinity partnered with "The Fate of the Furious," (the latest installment of "The Fast and the Furious," made by sister company Universal Pictures) to film a stunt in which two unsuspecting customers are inserted into a scene from the movie.

The customers are led into what seems like a cool drive-in theater, where they get a preview of the film while sitting in cars featured within the movie. But all of a sudden, the cars start moving, crash through walls and they're in the middle of all the explosive stunts and high-speed chases within an especially gripping scen of the film, featuring Dominic (Vin Diesel) and Letty (Michelle Rodriguez).

Directed by Jeff Tremaine ("Jackass" and "Bad Grandpa"), the stunt was conceived in collaboration with creative agency Goodby Silverstein & Partners to promote Xfinity's new Gigabit Internet service. We're told the entire experience was shot live in one take, and that the crew rehearsed for days to ensure the two fans really had no idea what was coming.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 29, 2017
Agency:
Goodby Silverstein & Partners
Client:
Xfinity
Co-Chairman:
Jeff Goodby
Chief Creative Officer:
Margaret Johnson
Creative Director:
Jeff Gillette
Creative Director:
Jens Waernes
Creative Director:
Jon Wolanske
Associate Creative Director:
Rohan Cooke
Associate Creative Director:
Laura Petruccelli
Copywriter:
Laura Petruccelli
Copywriter:
Craig Shervin
Art Director:
Rohan Cooke
Art Director:
Charles Lee
Art Director:
Louis Xinran Li
Production Company:
HeLo
Director:
Jeff Tremaine
Editorial:
Cut & Run
Color Grade:
CO3
Sound Design:
LSD Studio
Mix:
Lime
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age