Creativity

The internet infiltrates family life in very weird ways in Xfinity's hilarious ads

Spots by Goodby Silverstein feature face-swapping, memes and filters

By Alexandra Jardine. Published on May 30, 2018

Editor's Pick

Ordinary families get hilariously "internet-ized" in a new online video campaign by Xfinity, promoting its entertainment and in-home Wi-Fi.

Three families feature in the spots, by Goodby Silverstein & Partners. The Swapsons (seen here), who have all been face-swapped--so you get a middle-aged mom dancing the floss or a dad who's swapped faces with the family pooch. Then there are the Memesteins, a millennial couple who only seem to communicate in popular memes like "success" and "Yaas" , and the Filtertons, whose every interaction comes with a new face filter.

Running across YouTube, Amazon, Snapchat, the ads are clearly designed to appeal to avid internet users who will no doubt delight in spotting all the references. Cameron Harris of Gravy Films directed.

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Credits

Date
May 30, 2018
Client:
Xfinity
Agency:
Goodby Silverstein & Partners
SVP, Marketing & Communications:
Peter Intermaggio
SVP, Brand Marketing:
Todd Arata
SVP, Brand Marketing:
Dustin Hayes
Executive Director, Social Marketing:
Nader Ali-Hassan
Senior Director, Brand Marketing:
Katie Senderowitz
Brand Marketing Manager:
Maris Howard
Chief Creative Officer:
Margaret Johnson
Creative Director:
Jon Wolanske
Creative Director:
Jens Waernes
Copywriter:
Matthew Bottkol
Art Director:
Grant Piper
Managing Partner:
Leslie Barrett
Group Account Director:
Jason Bedecarre
Account Director:
Rachel Fagin
Account Manager:
Clark Gieseke
Account Manager:
Lauren Berry
Executive Producer:
James Horner
Senior Producer:
DP Odishoo
Director of Brand Strategy:
John Thorpe
Group Content Strategy Director:
Nick Reggars
Senior Communication Strategist:
Maren Severtson
Director of Business Affairs:
Judy Ybarra
Business Affairs Coordinator:
Brittany Longden
Production Company:
Gravy Films
Director:
Cameron Harris
Executive Producer:
Brent Stoller
Producer:
Tanya Stephens
Editorial Company:
Beast
Editor:
Connor McDonald
Editor:
Brian Lagerhausen
Executive Producer:
Jon Ettinger
Producer:
Tracy Colemam
Finishing/VFX Production:
Allied
Flame Artist:
Darren Orr
Flame Artist:
Dave Burghardt
Flame Artist:
Eric Pascua
CG Generalist:
Michael Lester
Motion Designer:
Joe Macken
VFX Producer:
Gordon Wittmann

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