Creativity

A Home Security System Gives You a Glimpse Into Terror in This Frightening Xfinity Film

Dante Ariola Helms This Fun Horror Short From Goodby, Silverstein & Partners

By Ann-Christine Diaz. Published on Oct 26, 2017

Editor's Pick

Now here's a bizarre way to promote a home security system: a glimpse into the terror to be found if you have cameras trained on every corner of your abode.

Just in time for Halloween, Xfinity tapped Goodby, Silverstein & Partners and MJZ veteran director Dante Ariola to create "The Neighborhood," a mini-horror flick about a creepy mask that terrorizes the folks of one town.

The film opens on chilling scene of frightening figure, shuffling slowly down a pristeen street, wearing a creepy, burlap mask. It cuts to a pair of detectives who are going through the security footage captured in one home, trying to dig into what must have been some gruesome crime or accident. One reveals what happens at the front door of a home--a frazzled woman drops off a mysterious box on the doorstep.

Other cameras unveil what happens afterwards: The homeowner, a handsome yet perhaps hapless, friendly-looking man, picks up the package. When he opens it, he finds that mask from scene one, dirty and hastily stitched together with twine. As is convention in many horror flicks--he doesn't do what the normal person would do and toss it straight away. He walks down to the basement and instead of throwing it into the garbage bin with the bag of trash in his other hand, he sets it aside, on a table..

The man later falls asleep on his couch, haunted by scenes of vampire and zombie-like ghouls. This, of course doesn't inspire him to turn on all the lights, or call a friend, as one would do after a really horrifying nightmare. He wants to check out that mask instead! He creeps down to the basement, as if magnetically drawn to its weirdness and decides to try it on. We won't spoil what happens from there, but the Xfinity cameras reveal the rest of the tale, full of more chilling fun.

The five-minute short premieres today on Xfinity's social channels. It's also airing on-demand on Xfinity's X1 platform, along with other horror films you can enjoy for Halloween.

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About

Credits

Date
Oct 26, 2017
Client:
Xfinity
SVP, Brand Marketing and Communications:
Peter Intermaggio
SVP, Brand Marketing:
Todd Arata
SVP and GM, Xfinity Home:
Daniel Herscovici
Executive Director, Social Marketing:
Nader Ali-Hassan
Director, Xfinity Home, New Business:
Josephine Valenti
Senior Manager, Social Marketing:
Monica Blake
Senior Manager, Marketing Communications:
Kristin Filipovits
Chief Creative Officer:
Margaret Johnson
Creative Director:
Jeff Gillette
Associate Creative Director:
Eamonn Dixon
Associate Creative Director:
Daniel Grech
Associate Creative Director:
Mike Costello
Art Director:
Sean Smith
Copywriter:
Dan Berenson
Executive Producer:
Benton Roman
Director of Broadcast Production:
Tod Puckett
Managing Partner:
Leslie Barrett
Group Account Director:
Jason Bedecarre
Account Director:
Georgia Newton
Account Manager:
Greta Naas
Assistant Account Manager:
Carmen Guan
Group Content Strategy Director:
Nick Reggars
Senior Communication Strategist:
Alex Oztemel
Director of Business Affairs:
Judy Ybarra
Business Affairs Manager:
Jaime Szefc
Production Company:
MJZ
Writer:
Dante Ariola
Director:
Dante Ariola
Creative Director:
Jeff Gillette
Creative Director:
Jens Waernes
Creative Director:
Jon Wolanske
Director of Photography:
Gyula Pados
Production Designer:
Chilly Nathan
President:
David Zander
Executive Producer:
Eriks Krumins
Producer:
Natalie Hill
Editorial Company:
Rock Paper Scissors
Editor:
Adam Pertofsky
Assistant Editor:
Marjorie Sacks
Producer:
Dre Krichevsky
Executive Producer:
Rana Martin
Finishing/VFX:
The Mill
Creative Director:
Tara Demarco
Lead VFX Artist:
Tara Demarco
Creative Director:
Chris Knight
Executive Producer:
Enca Kaul
Senior Producer:
Erin Hicke
Producer:
Adam Goins
Telecine:
The Mill
Colorist:
Fergus McCall
Color Producer:
Rochelle Brown
Music & Sound Design:
Q Department
Mix:
Lime Studios
Mixer:
Rohan Young
Executive producer:
Susie Boyajan

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