Creativity

Autographs Meet Twitter as Xfinity Turns Celebrity Shout-Outs Into Souvenirs

Former NFL Star Emmitt Smith Signed Fans' Tweets During Live Session

Published on Dec 04, 2014

Editor's Pick

People love to connect with celebrities on Twitter, but how do you preserve those proud 15 seconds of social media fame when a celebrity gives you a shout-out? Comcast's Xfinity online TV service found a way: Get celebrities to autograph their tweets.

Goodby Silverstein & Partners set up an autograph session with retired football star Emmitt Smith, getting fans to tweet him with the hashtag #SignMyTweet. Four hundred tweets were printed out on a large-format printer and signed by Smith during a live session (with the photos naturally appearing on Twitter). Tweets included a marriage proposal and offers to donate to charity. Fans were then sent the signed tweets as a souvenir.

Like Target's "Tweet-to-Runway," this campaign was not only fun for fans; it also helped the company's Twitter activity last beyond the moment.

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About

Credits

Date
Dec 04, 2014
Agency:
Goodby Silverstein & Partners
Client:
Xfinity

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