XXXX Gold: XXX Island Raising the Bar

Men's island open for business.

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Aussie beer brand XXXX announced its intention to create an island only for men a few months ago, letting fans submit ideas for what the island should feature. Now, it's unveiling the island, and six winners who submitted the best ideas from across Australia, along with three of their mates, will be treated to a weekend of fishing, football and cards while a pulley system delivers a can of beer direct to the "Punter's Pavilion".

XXXX island also boasts boasts specially fitted-out cabins such as the fishing shack, the footy shack and the larger-than-life campground; a "man-cave"; a fishing tackle vending machine and keg cookers. XXX is also building a "loo with a view" a toilet positioned on one of the highest points of the island to ensure users can the view. BMF and digital agency Holler worked on the campaign.

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About

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Date
Oct 03, 2012
Agency:
BMF
Client:
XXXX Gold
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