Creativity

Yahoo!: Trail of Tiles

The walls are watching you...really

Published on Jan 25, 2011

Editor's Pick

Outside a busy conference room on Yahoo!'s campus, this video wall 'sees' passers-by, attracts their attention, and starts to mimic their gestures. Even a simple movement, starting as raising their arms, will see the tiles of the wall start to move accordingly. Having engaged them, the wall then presents details of key Yahoo! properties such as Sport or Finance.

Creative studio Tronic, which was commissioned by Goodby, Silverstein & Partners, designed and produced the installation.

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About

Credits

Date
Jan 25, 2011
Agency:
Tronic
Client:
Yahoo!
Co-Founder:
Jesse Seppi
Co-Founder:
Vivian Rosenthal
Executive Producer:
Brian Camp
Executive Producer:
Jason Sonner
Creative Director:
Dade Orgeron
Simulation Artist:
Sam Blalark
3D Generalist:
Joe Grundfast
2D Animator:
Kieran Belshaw
2D Animator:
Aras Darmawan

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