Creativity

Yahoo!: Video Gallery

The Yahoo! homepage has been completely redesigned, prompting the internet giant to go back to school—literally. To spread the word about the new-look site, agency Soho Square/OgilvyOne adopted a new-school approach by recruiting film schoo

Published on Jul 19, 2006

Editor's Pick

The Yahoo! homepage has been completely redesigned, prompting the internet giant to go back to school—literally. To spread the word about the new-look site, agency Soho Square/OgilvyOne adopted a new-school approach by recruiting film school students to craft an entire advertising campaign around the idea that everybody's Yahoo! is changing. "The homepage was changed to be more personal and easier for people to use, and you could say we took the same approach with the advertising—make it more 'human' by inviting non-advertising professionals to help execute the work," says creative director Chris Curry. "We wanted a wide range of executions, from animation to motion graphics to film, so going to students was the best way to find all different types of filmmakers."

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About

Credits

Date
Jul 19, 2006
Group Creative Director:
Jeff Curry
Group Creative Director:
Andy Berndt
Creative Director/Art Director:
Chris Curry
Senior Copywriter:
Bobby Hershfield
Producer:
Patti McConnell
Producer:
Pamela Shulman
Executive Creative Director:
Arthur Ceria
Creative Director:
Fabio Costa
Art Director:
Robert Wakeland
Copywriter:
Ned Selover
Interactive Developer:
Scott Johnson
Client:
Yahoo!
Agency:
Soho Square/OgilvyOne

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