Yamaguchi Osteopathic Clinic: The Pressing Points

Who knew elevators could be so much fun?

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Dentsu and Projector Inc. teamed up to make elevator riding more fun with this interactive installation promoting Yamaguchi Osteopathic Clinic to young people. An illustration inspired by Rodin's "The Thinker" formed the backdrop for the floor buttons of an elevator at a local college. When pushed, the buttons, or "pressure points," would elicit a response from The Thinker's animated head. The harder the buttons are pushed, the more intense statue's reaction.

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Mar 29, 2011
Yamaguchi Osteopathic Clinic
Executive Creative Director:
Naoya Hosokawa
Interactive Creative Director:
Reietsu Hashimoto
Agency Supervisor:
Takaya Maekawa
Agency Producer:
Daima Kawamura
Agency Producer:
Shota Hokoma
Interactive Planner:
Daima Kawamura
Interactive Planner:
Shota Hokoma
Planning Supervisor:
Takeshi Kushida
Technical Director:
Yasuo Ishikawa
Interactive Programmer:
Takeru Kobayashi
Tetsuhiro Sugawara
3DCG Designer:
Yoshiyuki Odajima
Hiroyuki Tanaka
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