Creativity

Yamaguchi Osteopathic Clinic: The Pressing Points

Who knew elevators could be so much fun?

Published on Mar 29, 2011

Editor's Pick

Dentsu and Projector Inc. teamed up to make elevator riding more fun with this interactive installation promoting Yamaguchi Osteopathic Clinic to young people. An illustration inspired by Rodin's "The Thinker" formed the backdrop for the floor buttons of an elevator at a local college. When pushed, the buttons, or "pressure points," would elicit a response from The Thinker's animated head. The harder the buttons are pushed, the more intense statue's reaction.

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About

Credits

Date
Mar 29, 2011
Agency:
Dentsu
Client:
Yamaguchi Osteopathic Clinic
Executive Creative Director:
Naoya Hosokawa
Agency:
Projector
Interactive Creative Director:
Reietsu Hashimoto
Agency Supervisor:
Takaya Maekawa
Agency Producer:
Daima Kawamura
Agency Producer:
Shota Hokoma
Interactive Planner:
Daima Kawamura
Interactive Planner:
Shota Hokoma
Planning Supervisor:
Takeshi Kushida
Technical Director:
Yasuo Ishikawa
Interactive Programmer:
Takeru Kobayashi
Designer:
Tetsuhiro Sugawara
3DCG Designer:
Yoshiyuki Odajima
Photographer:
Hiroyuki Tanaka

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