Creativity

Now For Sale: Bottled Air and Bottled Sunshine

Mysterious Pop Up Shop Sells Luxe Life Basics to Open Consumers' Eyes to Another Absurd Purchase

Published on Oct 24, 2013

Editor's Pick

Shoppers in Australia came across this unusual pop-up boutique selling an interesting line of luxury goods: bottled air, packaged sunshine and moonlight in a jar. It turns out the whole thing was just a stunt from Yarra Valley Water, one o Melbourne's three largest H20 suppliers. The point was, of course, to open consumers' eyes to how ridiculous it is for them to purchase the bottled version of another basic: H20.

H/T to the Disco Chicken.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 24, 2013
Client:
Yarra Valley Water

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.