Now For Sale: Bottled Air and Bottled Sunshine

Mysterious Pop Up Shop Sells Luxe Life Basics to Open Consumers' Eyes to Another Absurd Purchase

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Shoppers in Australia came across this unusual pop-up boutique selling an interesting line of luxury goods: bottled air, packaged sunshine and moonlight in a jar. It turns out the whole thing was just a stunt from Yarra Valley Water, one o Melbourne's three largest H20 suppliers. The point was, of course, to open consumers' eyes to how ridiculous it is for them to purchase the bottled version of another basic: H20.

H/T to the Disco Chicken.

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Oct 24, 2013
Yarra Valley Water
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