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Yellow Pages: Hidden Pizza Restaurant Case Study

Lure them in with. . . Pizza!!

Editor's Pick

Clemenger BBDO Melbourne found one way to draw more folks into using the Yellow Pages—free pizza! The agency erected an actual restaurant and promised would-be patrons free food. The catch? The new pizza joint could only be found through the various info resources of the Yellow Pages.

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May 14, 2010
Clemenger BBDO Melbourne
Yellow Pages
Creative Chairman:
James McGrath
Ant White
Art Director:
Russel Fox
Executive Producer:
Sonia Von Bibra
Karolina Bozajkovska
Interactive Producer:
Dean Wormald
Interactive Director:
Tommy McCubbin
Production Company:
Radical Media
Patrick Hughes
Director of Photography:
Cameron Barnett
Executive Producer:
Karen Bryson
Victoria Conners Bell
Nigel Karikari
Post Production:
Post Production:
Digital Pictures
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