Yellow Pages NZ: The Taste of Yellow Chocolate

Meet Josh, who's on a quest to find the taste of yellow.

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Editor's Pick

Sure, we've seen online challenges before, but this one is particularly odd. Combining bits of The Apprentice, Survivor and perhaps a dash of Make Me a Supermodel (the star of the campaign would clearly qualify for the latter), Colenso BBDO and the New Zealand Yellow Pages are sending an easy-on-the eyes charmer named Josh on a quest to create chocolate that tastes of the color yellow, using only the Yellow Pages.

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About

Credits
Date
Oct 02, 2009
Agency:
ColensoBBDO Auckland
Client:
Yellow Pages NZ
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