Creativity

Yellow Pages NZ: The Taste of Yellow Chocolate

Meet Josh, who's on a quest to find the taste of yellow.

Published on Oct 02, 2009

Editor's Pick

Sure, we've seen online challenges before, but this one is particularly odd. Combining bits of The Apprentice, Survivor and perhaps a dash of Make Me a Supermodel (the star of the campaign would clearly qualify for the latter), Colenso BBDO and the New Zealand Yellow Pages are sending an easy-on-the eyes charmer named Josh on a quest to create chocolate that tastes of the color yellow, using only the Yellow Pages.

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About

Credits

Date
Oct 02, 2009
Agency:
ColensoBBDO Auckland
Client:
Yellow Pages NZ

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