Creativity

Yellow Tail: Tails, You Win

New York's Cramer-Krasselt/Hampel Stefanides is wagging some new U.S. print and outdoor ideas for the Yellow Tail brand, which is produced by Casella Wines of Australia and imported by W.J. Deutsch & Sons. The "Kit-Cat Klock&

Published on Sep 28, 2007

Editor's Pick

New York's Cramer-Krasselt/Hampel Stefanides is wagging some new U.S. print and outdoor ideas for the Yellow Tail brand, which is produced by Casella Wines of Australia and imported by W.J. Deutsch & Sons. The "Kit-Cat Klock" and "Firefly" print ads have been fashioned into outdoor boards, the former with the familiar moving eyes and tail, seen in high-traffic locations in New York, L.A., San Francisco and Chicago; and the latter, with bugs that glow, seen in nine U.S. markets. In addition, a "Dragon" ad, featuring a temporary tattoo pullout—the tat designed by noted New York ink artist/graphic designer Scott Campbell of Mama Tried Studios—will appear in the Oct. 22 issue of The New Yorker, and a lighted "Firefly" pull-tab insert is in the November issue of Real Simple.

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About

Credits

Date
Sep 28, 2007
Client:
Yellow Tail
Agency:
Cramer-Krasselt/Hampel Stefanides
Co-Creative Director:
Dean Stefanides
Co-Creative Director:
Larry Hampel
Art Director:
Sandra Scher
Art Director:
Dean Stefanides
Copywriter:
Jeffrey Golder
Copywriter:
Larry Hampel
Photographer:
Chris Collins
Illustrator:
Scott Campbell

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