Yelp: Monocle App (2)

In a surprise move, Yelp beats Apple to the punch and brings AR to the iPhone with this new enhancement to its own app.

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Editor's Pick

Augmented Reality wasn't supposed to come to the iPhone until its launch of OS 3.1, but in a surprise move, Yelp sped things up and introduced it in an Easter Egg within its own iPhone app. To unlock the feature, users must launch the Yelp app in an iPhone 3GS and give the phone a few good shakes. Once activated, users can point their iPhone cameras to any street and Monocle will overlay information for nearby restaurants

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About

Credits
Date
Sep 03, 2009
Agency:
In-house
Client:
Yelp
Category
Latest Creativity News on Ad Age

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