Creativity

Yeo Valley: Live in Harmony

Yeo yeo yeo. Down on the fizzy

Published on Oct 11, 2010

Editor's Pick

Yeo Valley and BBH London take a long drink from the "unexpected white people rapping" well, with watchable results in a new campaign for the U.K. organic foods brand.

Live in Harmony, shot on location at Yeo Valley's farm in Somerset, features videogenic "farmers" rapping about dairy and sustainable farming.

The campaign includes a new Yeo Valley web site, a YouTube channel and Facebook and Twitter presence.

The brand will also launch a Farmony online game.

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About

Credits

Date
Oct 11, 2010
Agency:
BBH London
Client:
Yeo Valley
Creative Director:
Rosie Arnold
Creative Team:
Simon Pearse
Creative Team:
Emmanuel Saint M'leux
Producer:
Glenn Paton
Production Company:
Flynn
Director:
Julien Lutz
Producer:
Emma Butterworth
Director of Photography:
Alex Barber
Post Production:
Framestore
Editing/Editing House:
Steve Ackroyd @ Final Cut
Sound:
750 MPH
BBH Creative Lead:
Eric Chia
BBH Digitial Producer:
Sarah Barclay
BBH Production Manager:
Jon Wiltshire
BBH Tech Director:
Jim Hunt
BBH Tech Lead:
Craig Dodd
Production Company:
Waste Creative
Project Lead:
Visar Statovci
Creative Director:
Mike Petricevic
Front End Developer/Technical Lead:
Shane McCartney
Back End Developer:
Brett Meyer

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