Creativity

Yes Brasil: Ordinary Classics to Remember Forever

Classic reminders.

Published on Jun 05, 2012

Editor's Pick

To make sticky note pad brand Yes Brasil more memorable, agency Giovanni+Draftfcb added covers to the note pads to make them into a 'classic book collection'. The collection was designed to be displayed as a desk ornament, giving it standout from competitor brands. Each mini book had a different theme: the translated titles are The Login Password, The Dentist Appointment on Tuesday, The Unpaid Bill and The Correct Address.

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About

Credits

Date
Jun 05, 2012
Agency:
Giovanni+DraftFCB Brazil
Client:
Yes Brasil
Creative Director:
Benjamin Yung Jr.
Creative Director:
Cassio Zanatta
AD:
Juliano de Almeida
CW:
Nino Goes
Illustrator:
Laura Souza
Photographer:
Leandro Texeira
Art Buyer:
Tina Castro
Art Buyer:
Gisele Miranda
Art Buyer:
Daniel Goncalves
Agency Producer:
Edgard Pasotti
Agency Producer:
Diego Bischoff

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