A One-Year-Old Girl Runs for President in YMCA's Latest Campaign

One-Year-Old Zoe Is Candidate for 2064

Published on

Editor's Pick

As election fever heats up in the U.S., all eyes are on Hillary Clinton as a potential first female candidate. But a new campaign for the YMCA is more focused on a future woman leader, who's currently a one year-old baby.

The ad puts the spotlight on Zoe, age one, making the point that she could be president in 2064, given the right nurturing as she grows up. The campaign, by Droga5 (which also happens to work on Clinton's campaign) highlights the potential in all kids to change the world if they're supported throughout childhood and their teen years. It emphasizes that Zoe represents the potential of every child, something the Y attempts to foster every day through its programs. There's also a website where you can register your support for Zoe's presidential bid in 2064 by donating to the Y.

The campaign is the second phase of the Y's "For a Better Us" campaign and follows the launch of Droga5's first work for the Y last month, a series of gritty spots showing how the Y has the power to transform deprived American communities.

Read more about the campaign on Adage.com.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 25, 2016
Agency:
Droga5 New York
Client:
YMCA
Creative Chairman:
David Droga
CCO:
Ted Royer
ECD:
Kevin Brady
CD:
Casey Rand
CD:
Karen Land Short
Junior Copywriter:
Gabe Sherman
Junior Art Director:
Gage Young
Associate Design Director:
Cynthia Ratsabouth
Designer:
Jen Lally
Designer:
Kathryn Berlinsky
Experience Designer:
Hiye Shin
Junior Designer:
Hena Seo
Chief Creation Officer:
SallyAnn Dale
Head of Broadcast Production:
Ben Davies
Senior Producer:
Jennifer McKenzie
Associate Broadcast Producer:
Jenna Alchin
Associate Broadcast Producer:
Jamil McGinnis
Head of Interactive Production:
Niklas Lindstrom
Director of Technology:
Andy Prondak
Executive Interactive Producer:
Jenn Mann
Senior Technology Lead:
Joachim Do
QA Engineer:
Yadira Isaac
Lead Developer:
Jim Alexander
Head of Art Production:
Cliff Lewis
Junior Art Producer:
Nichole Katsikas
Associate Media Producer:
Bethany Lyons
Junior Print Producer:
Rose Mahan
Photographer:
Paul McGeiver
Associate Photographer:
Robert Ohman
Head of Print Services:
Rob Lugo
Creative Studio Coordinator:
Virginia Vargas
Retouching Studio Manager:
Michelle Leedy
Retouching Coordinator:
Michael Mockler
Global Chief Strategy Officer:
Jonny Bauer
Head of Strategy:
Chet Gulland
Strategy Director:
Elaine Purcell
Head of Data Strategy:
Andrew Tully
Senior Data Strategist:
Eric Raicovich
Senior Data Strategist:
Brad Mumbrue
Group Account Director:
Matt Ahumada
Account Director:
Amanda Chandler
Account Manager:
Sara Fletcher
Project Manager:
Rayna Lucier
President/CEO:
Kevin Washington
EVP, Chief Strategy/Advancement Officer:
Kate Coleman
VP, Marketing Communications:
Donna Bembenek
Senior Director External Relations:
Ryu Mizuno
Production Company:
Community Films
Director:
Matt Smukler
EP:
Carl Swan
EP:
Lizzie Schwartz
Head of Production:
Chris Spanos
Producer:
Nick Shandra
Editorial:
Beast NY
Editor:
Jim Ulbrich
Post Producer:
Sheena Wagaman
Post Producer:
Melati Pohan
Post Production:
Gryphyn
Flame Artist:
Scott Bravo
Color:
Company 3
Colorist:
Damien Pelphrey
Producer:
Katie Andrews
Music:
Score A Score
Composer:
Joshua Johnson
Composer:
Robert Casal
Sound:
Sonic Union
Mixer:
Fernando Ascani
Development:
BausCode

See more credits

Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age