Young Guns International Awards: Call for Entry 2007

No, it’s not a casting call for another Judd Apatow romp, but Young Guns is nonetheless highlighting the plight of virgins—award show virgins, that is—with its 2007 “Call for Entry” campaign, which co

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No, it™s not a casting call for another Judd Apatow romp, but Young Guns is nonetheless highlighting the plight of virgins"award show virgins, that is"with its 2007 œCall for Entry” campaign, which coincides with its Young Guns International Awards.

Using an online destination as a hub, Young Guns aims to remind creatives what it was like to be a young and inexperienced award show virgin. Structured as a theater performance, the Taxi-created site features a chubby, keytar-playing cupid as our MC, who introduces the audience to Act I featuring Stu, a frustrated, unproven creative type who aims to please the agency account people and nab an award. With a soliloquy filled with sexual innuendo, our protagonist ultimately fails to stir the agency folks, but eventually gets sage advice from the "Wise Bogusky," which is of course Alex Bogusky floating on a cloud. In between the bravado, visitors to the site can scrawl their own great idea with a virtual Sharpie, only to have it dissed by Stu and Bogusky himself.

Along with the theater production, visitors can view other people™s doodles as well as the print tie-ins featuring other angst-ridden award-show virgins. Act I, of course, is just the beginning, with three more to follow featuring new newbies and sages, including "The Baby Droga" and "The Holy Clow."

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Aug 13, 2007
Young Guns
TAXI Toronto
Chief Creative Officer:
Zak Mroueh
Creative Director:
Steve Mykolyn
Art Director:
Nathan Monteith
Stefan Wegner
Nuno Ferreira
Nabil Elsaadi
Digital Retoucher:
Andrew O'Driscoll
Interactive Creative Developer:
Drew Matthews
Interactive Creative Developer:
Jeff Vermeersch
Interactive Programming:
Interactive Programming:
Jeff Vermeersch
Drew Matthews
Meld Media
Interactive Production Director:
Amy Miranda
Interactive Producer:
Amy Miranda
Interactive Producer:
Kevin Saffer
Interactive Producer:
Eugene Marchio
Editorial Company:
Tanis Darling
567 Visual Effects
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