Creativity

Youtube Celebrates Marriage Equality With a Moving Montage

Brand Marks a Historic Moment With Personal and Public Footage

Published on Jun 29, 2015

Editor's Pick

Youtube has joiend the brands celebrating the Supreme Court's ruling on marriage quality with a moving montage of clips on the subject of same sex love. Scott Chan of Whirled directed the spot, which includes comings-out both private and public (from celebrities such as Ellen Page), political statements and same sex weddings. But it's footage of the people who used Youtube as a coming out medium (like beauty vlogger Ingrid Nilsen, who came out as a lesbian recently), that makes this intensely relevant to the brand, and not just a jump on the bandwagon as America celebrates a historic moment.

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About

Credits

Date
Jun 29, 2015
Agency:
Whirled
Chief Marketing Officer:
Danielle Tiedt
Client:
YouTube
Programs Marketing Manager:
Ross Warren
Music Brand Marketing Manager:
Andrew Gomez
Creative Director:
Scott T. Chan
Director:
Scott T. Chan
Uncreative Director:
Wilson Meng
Agency Producer:
Steffi Binder
EP:
Jenna Cedicci
Producer:
Sabrina Hoverkamp
Research:
Luc Begeron
Editorial Company:
Jump
Editor:
Erwin Fraterman
EP:
Betsy Beale
Asst. Editor:
Mike Wolfe
Producer:
Callie Beckman
Color Correction:
Apache
Colorist:
Shane Reed
EP:
LaRue Anderson
Animation:
Lauren Fisher

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