Creativity

Youtube Celebrates Marriage Equality With a Moving Montage

Brand Marks a Historic Moment With Personal and Public Footage

Published on Jun 29, 2015

Editor's Pick

Youtube has joiend the brands celebrating the Supreme Court's ruling on marriage quality with a moving montage of clips on the subject of same sex love. Scott Chan of Whirled directed the spot, which includes comings-out both private and public (from celebrities such as Ellen Page), political statements and same sex weddings. But it's footage of the people who used Youtube as a coming out medium (like beauty vlogger Ingrid Nilsen, who came out as a lesbian recently), that makes this intensely relevant to the brand, and not just a jump on the bandwagon as America celebrates a historic moment.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jun 29, 2015
Agency:
Whirled
Chief Marketing Officer:
Danielle Tiedt
Client:
YouTube
Programs Marketing Manager:
Ross Warren
Music Brand Marketing Manager:
Andrew Gomez
Creative Director:
Scott T. Chan
Director:
Scott T. Chan
Uncreative Director:
Wilson Meng
Agency Producer:
Steffi Binder
Executive Producer:
Jenna Cedicci
Producer:
Sabrina Hoverkamp
Research:
Luc Begeron
Editorial Company:
Jump
Editor:
Erwin Fraterman
Executive Producer:
Betsy Beale
Assistant Editor:
Mike Wolfe
Producer:
Callie Beckman
Color Correction:
Apache
Colorist:
Shane Reed
Executive Producer:
LaRue Anderson
Animation:
Lauren Fisher

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.