Creativity

YouTube's 2017 Rewind Video Puts a (Mostly) Positive Spin on 2017 (and Fidget Spinners)

Trump and #Metoo are not Included

By Chen Wu. Published on Dec 06, 2017

Editor's Pick

How did 2017 work out for you? For YouTube, at least according to its annual "Rewind" video, it's been an overwhelmingly joyous twelve months.

With the end of the year approaching, the brand has debuted its yearly mashup of viral cultural phenomena and internet celebrities, along with its list of most watched ads of 2017.

Following a similar approach as last year, the seven-minute film takes a largely upbeat stance. After an intro from Stephen Colbert, it features YouTube creators including Dan + Phil, Casey Neistat, Liza Koshy, The Dolan Twins, and Lily Singh, dancing, paint-balling and fidget-spinning to the songs you heard a million times this year including "Despacito," "Shape of You," "Shooting Stars," "Humble," and "Stay."

While the film takes a moment mid-way through to briefly and quietly acknowledge big news such as the hurricanes and mass shootings, it shies away from Trump, Russia and movements like #metoo. While the point may be to look more positively to the future, all the happy-making feels a bit tone-deaf considering the dramatic events that affected the world all year long.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 06, 2017
Client:
YouTube
Production Company:
Portal A

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.