The Yugoslav Drama Theatre Puts Shows on in Taxi Cabs

The Company and McCann Belgrade Show Art Shouldn't Always Imitate Life

Published on Jul 03, 2014

Editor's Pick

The Yugoslav Drama Theater, brings the stage to people's everyday lives with this viral campaign launched in Belgrade, Serbia. In order to prompt locals to attend more performances, actors disguised as cab drivers shared supposed anecdotes with their passengers.

Details pertaining to extreme family drama, violent crimes planned and committed were shared with some pretty horrified travelers, though the themes would be familiar to anyone who has read or seen Dostoyevsky's "Crime and Punishment," Shakespeare's "Othello" or "The Merchant of Venice." The actors, riders later discovered, were simply reciting iconic passages from some of the classics in the company's repertoire.

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