Yugoslav Drama Theatre: Taxi Drama - Othello

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The Yugoslav Drama Theater, brings the stage to people's everyday lives with this viral campaign launched in Belgrade, Serbia. In order to prompt locals to attend more performances, actors disguised as cab drivers shared supposed anecdotes with their passengers. Details pertaining to extreme family drama, violent crimes planned and committed were shared with some pretty horrified travelers, though the themes would be familiar to anyone who has read or seen Dostoyevsky's "Crime and Punishment," Shakespeare's "Othello" or "The Merchant of Venice." The actors, riders later discovered, were simply reciting iconic passages from some of the classics in the company's repertoire.

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About

Description

Viral campaign consisting of three videos, with actors disguised as a taxi drivers, reciting unbelievable "personal stories" to their passengers.

Credits
Date
Jul 01, 2014
Agency:
McCann Erickson Belgrade
Client:
Yugoslav Drama Theatre
Creative Director:
Vladimir Cosic
Art Director:
Marija Milankovic
Copywriter:
Nemanja Stankovic
Copywriter:
Bojan Babic
Copywriter:
Milena Kvapil
Strategic Planner:
Katarina Pribicevic
Social Media:
Danka Hasanovic
Social Media:
Zorana Stankovic
PR:
Anja Kosanovic
PR:
Radisa Kricak
PR:
Marija Vicic
PR:
Ljiljana Radosavljevic
Production:
Emote Productions
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