Creativity

Yuzu: Cricket

Do you hear crickets?

Published on Sep 29, 2011

Editor's Pick

In Mexico, when people are bored, they imitate the sound of a cricket. DraftFCB brought this habit to life in a television commercial for Yuzu, a live TV provider, which features the cricket coming to life whenever you are bored. It tries to entertain you, but without much success. Swat away that well-meaning but ineffectual cricket with entertainment provided by Yuzu.

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About

Credits

Date
Sep 29, 2011
Agency:
DraftFCB Mexico
Client:
Yuzu
Creative:
Ignacio Zuccarino
Creative Director:
Ariel Senzacqua
Creative Director:
Martín Giudicessi
Creative Director:
Salvador Pacheco
Copywriter:
Ricardo Aráoz
Art Director:
Viridiana García
Producer:
Julio López
Producer:
Héctor Méndez
Production Company:
Primo Buenos Aires
Director:
Jonathan Gurvit
Executive Producer:
Caro Cordini
Producer:
Victoria Piantini
Post Production Producer:
Sebas Lopez
Post Production Producer:
Majo Villalba
Production Services:
The Maestros
Producer:
Sara Calles
Post Production:
LaPosta
Color Correction:
LaPosta
Sound Design:
Javier Umpierrez
Director of Photography:
German Lammers
Art Director:
Rodo Fernandez

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