A Croatian Bank Is Storing the Country's Memories for 100 Years in a 'Time Vault'

Zagrebacka Launched Campaign for its Centenary

Published on Apr 14, 2015

Editor's Pick

Zagrebacka Bank, the largest bank in Croatia, launched a campaign for its 100th anniversary that encouraged people to store their memories in a "time vault" for 100 years.

Agency Bruketa & Zinic encouraged people to leave their dearest objects in the vault, located under the main square in Zagreb, via a TV campaign featuring famous Croatians saying what they would leave. People could store their objects digitally or take them physically in person. They would receive a legally binding document in return. Famous moments from Croatian sporting history were also "stored" in the vault, including a bronze

medal from the 1984 Olympics. According to the agency, as a result of the campaign, which ran last summer and was partly aimed at promoting more trust in the bank following the 2008 crash, 22% of non-clients said they wanted to start doing business with the bank while 39% of existing clients said they wanted to expand their business with the bank.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Apr 14, 2015
Bruketa & Zinic OM
Zagrebacka Bank

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.