Creativity

Quirky Rhyming Dramas Illustrate Zappos' No-Hassle Customer Service

Campaign by BarrettSF Emphasizes Easy Interactions With Brand

By Alexandra Jardine. Published on Aug 30, 2017

Editor's Pick

Zappos has launched a comedic campaign that illustrates its "drama-free" customer service by contrasting it with quirky little scenarios for which you should "save the drama."

The spots, by BarrettSF, show customers engaged in easy interactions with Zappos, and then dealing with other random situations, that happen to rhyme with drama: their daughter's diorama made with bank notes from the neighbors, an overworked comma coming home from work, or an 18th century prima donna or a teenage llama.

"Usually, we all dread having to return something or getting on the phone with a customer rep," explains creative director Aryan Aminzadeh, in a statement. "But with Zappos, it's always easy and drama-free. So, we basically took the 'save the drama for your mama' joke and went a little crazy with it."

The ads were directed by Comedy Bang! Bang! director Ben Berman and are airing in Portland, together with an OOH and radio campaign.

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About

Credits

Date
Aug 30, 2017
Agency:
barrettSF
Client:
Zappos
Senior Marketing Director:
Joe Grusman
Executive Creative Director:
Jamie Barrett
Creative Director:
Aryan Aminzadeh
Copywriter:
Aryan Aminzadeh
Senior Art Director:
Jen Hart
Head of Broadcast Production:
Conor Duignan
Broadcast Producer:
Charlotte Dugoni
Print Producer:
Julie Mastalerz
Managing Director:
Patrick Kelly
Account Director:
Molly Warner
Account Supervisor:
Lyndsey Sotwick
Production Company:
More Media
Director:
Ben Berman
CEO Exec. Producer:
Stephen Buchanan
Executive Producer:
Blaize Saunders
Head of Operations:
Khamille Barbosa
Line Producer:
Jason Richardson
Editorial:
HutchCo Technologies
Editor:
Jim Hutchins
Assistant Editor:
Joaquin Machado
Animator:
Austin Hickman-Fain
Flame Artist:
Austin Hickman-Fain
Executive Producer:
Jane Hutchins
Mix/Recording Studio:
One Union
Mix/Recording Studio:
M Squared Productions
Sound Engineer:
Eben Carr
Sound Engineer:
Mark Pitchford
Color:
MPC
Colorist:
Kristopher Smale
Producer:
Rebecca Boorsma
Product Photography:
Zappos In-house
Art Director:
Brad Swonetz
Photographer:
Regina Sollechio
Stylist:
Haley Schulte
Producer:
Jina Byun

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