Zappos Teaches Kanye West a Lesson in Talking Sh-t

The New Product Just Might Be a Little Pricey

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Kanye West (and his ego) can't seem to stay out of the news lately. Just weeks after his highly-publicized twitter-feud and reconciliation with late night host Jimmy Kimmel, and days after his image-boosting visit to Harvard's Graduate School of Design, Kim Kardashian's motorcycling fiancee is at it again. This time he fired shots at Zappos CEO Tony Hsieh. Earlier this week during a podcast with Bret Easton Ellis, the "creative genius" recounted an argument with the e-commerce entrepreneur and claimed the Zappos ethos is to sell "sh-t product."

Well, it looks like the joke's on Yeezus, because "Sh-t Product" is now for sale on Zappos for the low price of $100,000-- perhaps a jab at Kanye's plain white T-shirt.. Following Kanye's comment, the company tweeted a link to the latest addition it inventory. The product page includes punny descriptions poking fun at West's songs, including "This is the throne, everyone has been watching. Whether you're #1 or #2, your clique will show no mercy, even in Paris."

A Chicago-based reviewer gives the product 5 stars stating "Yo Zappos! Imma let you finish . . . but this is the best Sh-t product of all time!"

And it ships for free.

According to a Zappos representative, the idea to respond to Mr. West happened in-house at the company--true to the company's core value of "creating fun and a little weirdness."

"It was really just a random fun idea that someone came up with on the Zappos team Wednesday morning and then a bunch of employees from different departments jumped in to help make it happen quickly," she said.

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Date
Nov 22, 2013
Client:
Zappos
Category
Latest Creativity News on Ad Age

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