This Skin Care Coupon Is Activated by Sunlight

Even Zealios Sun Barrier's Deals Are Protected

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Editor's Pick

Sunscreen ads have been having a little more fun in recent years-- think of Nivea's award-winning kid-tracker, its solar charger and its helpful sun alarm. If anything, the work is much more tech-oriented.

Zealios skin care joins in on the good times and teams with TBWA Toronto for a new web application used to promote its Sun Barrier sunscreen. While a mobile app has yet to be made available in app stores, the brand asks smartphone and tablet users to pull up a sun-activated coupon on their browsers. Then, their mobile devices' ambient light sensors will pick up sunshine, granting them access to a 50 percent discount and sun safety tips.

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We created the first sun activated digital coupon that sends users outside to claim 50% off Zealios Sun Barrier sunscreen.

Jul 18, 2014
TBWA Toronto
Zealios Skin Care
Executive Creative Director:
Allen Oke
Art Director/Designer:
Ryan Speziale
Luke Skinner
Jake Edur
Ani Swaminathan
Creative Technologist:
Troy Forster
Ella Gruber
Sophie Bennett
Kristina Rotolo
Head of Digital:
Lucia Mancuso
Content Director:
David Quach
Video Editor:
Tyler Erdelac
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