Zebra Club: Fashion That's Fresh

On behalf of Zebra Club, a chain of hip men's and women's clothing stores in Seattle and Vancouver, local agency Copacino + Fujikado has mixed its visual metaphors. For a campaign of print ads, posters and direct mail postcards, "we wanted to fi

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On behalf of Zebra Club, a chain of hip men's and women's clothing stores in Seattle and Vancouver, local agency Copacino + Fujikado has mixed its visual metaphors. For a campaign of print ads, posters and direct mail postcards, "we wanted to find a surprising new way to communicate fashion," says CD Wes Youngquist, "and we wanted to do it by maintaining a focus on the clothes. The target is women and men 16-30; these are people who want to stand out and get noticed." These are also people who work in the stores
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About

Credits
Date
Jun 05, 2006
Photography:
Darrell Peterson
CD/Art Director:
Wes Youngquist
Production Supervisor:
Lisa Young
Copywriter:
Mike Hayward
Client:
Zebra Club
Agency:
Copacino + Fujikado
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