Zelis: Branding a Healthcare Technology Experience

Translating an outstanding customer experience into a memorable brand.

Published on

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now



The combination of four leading players in the fast-growing healthcare payments space required a new brand, one that reflected the shared strengths of the individual companies while delivering a unified and compelling value proposition for payers, providers and patients.

Research revealed that clients were most passionate about the level of service delivered by the company employees. The new company name, Zelis, was a nod to the fervent enthusiasm shared by clients and employees alike. Built around the concept of "Experience Zelis," the new brand reflects the company's passion for providing the best client experience possible, while pursuing solutions that help their clients capture value every day.

Jun 12, 2016
DeSantis Breindel
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age