Zendesk's Rebrand Retires Buddha for Simpler, Flexible Design System

Goodbye Lotus Flower, Hello Shapes

By Alexandra Jardine. Published on Nov 01, 2016

Editor's Pick

Software helpdesk brand Zendesk has rebranded, moving away from the company's long standing Buddha and lotus flower in favor of a series of flexible colored shapes that can be used in a variety of configurations.

The new "relation-shapes" design reflects the fact that Zendesk now has multiple products. As seen in a refreshingly honest video released by the company (seen here,) the rebrand was a lengthy process that underwent some opposition along the way from co-founder Alexander Aghassipour, who designed the original Zendesk product. (Although he does admit "at some point all of us got a bit sick and tired of the Buddha," he was worried the new "Z" looked like clown shoes.) He's now on-board, and the company is waving goodbye to the Buddha, with just a little bit of nostalgia.

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Nov 01, 2016

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