Zendesk's Rebrand Retires Buddha for Simpler, Flexible Design System

Goodbye Lotus Flower, Hello Shapes

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Software helpdesk brand Zendesk has rebranded, moving away from the company's long standing Buddha and lotus flower in favor of a series of flexible colored shapes that can be used in a variety of configurations.

The new "relation-shapes" design reflects the fact that Zendesk now has multiple products. As seen in a refreshingly honest video released by the company (seen here,) the rebrand was a lengthy process that underwent some opposition along the way from co-founder Alexander Aghassipour, who designed the original Zendesk product. (Although he does admit "at some point all of us got a bit sick and tired of the Buddha," he was worried the new "Z" looked like clown shoes.) He's now on-board, and the company is waving goodbye to the Buddha, with just a little bit of nostalgia.

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Nov 01, 2016
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