Creativity

Zicam: Monster

Beware the pre-cold.

Published on Oct 09, 2012

Editor's Pick

Zicam and Grok are introducing a new phase in the cold cycle: the pre-cold -- the time when you first feel the throat tickle or your first sniffle. And to bring that to life, the agency, along with Legacy Effects (of Avatar, Iron Man and Alice in Wonderland Fame) created this disgusting, yet somehow incredibly effective "Cold Monster" costume, which appears in eye-catching print ads.

Alongside the print work is a television spot, directed by Rocky Morton, the co-founder of MJZ, which features snotty, snivelly front and center, as he stalks a helpless, germy woman on a city sidewalk.

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About

Credits

Date
Oct 09, 2012
Agency:
Grok
Client:
Zicam
Photographer:
Patrick Yonally
Still Photography:
Impact Entertainment

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