Creativity

Ziploc: Classroom Chaos

Ziploc Adds Some Originality to the Season

Published on Aug 05, 2015

Editor's Pick

Ziploc gives a twist to the traditional back-to-school ad with a campaign in which the "kids" are actually played by animals.

A series of spots entitled "Little Beasts," by Energy BBDO, show adults playing the teachers and parents, while "beasts" like llamas, monkeys and goats play the students. They cover three different scenarios: picture day, the first day of kindergarten, and in this spot (arguably the funniest), parents being called to the principal's office. All the ads carry the endling: "Kids are a trip. Pack accordingly." RSA's Rob Cohen was the director.

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About

Credits

Date
Aug 05, 2015
Agency:
Energy BBDO
Chief Creative Officer:
Mark Taylor
Client:
Ziploc
Executive Creative Director/Writer:
Mike Roe
ACD/Writer:
Dan McCormack
Head of Integrated Production:
Rowley Samuel
Creative Director:
Amy Ditchman
Executive Producer:
Melissa Barany
Digital Account Supervisor:
Emily Ciaglia
Senior Account Director:
Nicole Guisto
Production Company:
RSA
Director(s):
Rob Cohen
Producer:
Michele Abbott
Editor:
Sean Berringer
Assistant Editor:
Mark Bachara
Graphics:
Vitamin Pictures

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