ZocDoc: Rabies

Goodby and David Shane Bring Edgy Humor to Medical Matters for ZocDoc

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In the first brand campaign for online medical booking system ZocDoc, director David Shane brings his trademark black humor to the world of medical matters. In the ad seen here, a woman calls her doctor from her open-plan office and has to describe an embarrassing personal condition over the phone as a colleague hovers over her desk. In another spot, a woman resorts to making up a tale about rabies just to get a doctor's appointment. They're funny films, but they also make the point effectively: with ZocDoc, you can do it all online and avoid such humiliation. The campaign is by Goodby Silverstein & Partners, New York.

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About

Credits
Date
May 19, 2015
Agency:
Goodby Silverstein & Partners
Client:
ZocDoc
VP Marketing:
Richard Fine
Director of Marketing:
Alex Doyne
Director of Communications:
Jess Aptman
Senior Marketing Associate:
Jeremiah Driansky
Senior PR Manager:
Amy Juaristi
PR Associate:
Casey Roberts
Executive Creative Director:
Paul Caiozzo
Creative Director:
Nathan Frank
Art Director:
Eoin McLaughlin
Copywriter:
Thom Glover
Director of Production:
Anthony Nelson
Managing Director:
Nancy Reyes
Account Manager:
Laura McWhorter
Group Brand Strategy Director:
Conner Huber
Brand Strategist:
Jane Jun
Senior Business Affairs:
Judy Ybarra
Director:
David Shane
Production Company:
O Positive
Director of Photography:
Joe Zizzo
Producer:
Ken Licata
Production Design:
Dan Ouellette
Editorial/Finishing:
NO6
Editor:
Jason McDonald
Executive Producer:
Corinna Dennison
Producer:
Malia Rose
Mix:
Heard City
Sound Engineer:
Cory Melious
Managing Director:
Gloria Pitagorsky
Senior Producer:
Sasha Awn
Music:
Ring The Alarm
Creative Director:
Brent Nichols
Creative Director:
Daron Hollowell
Executive Producer:
Jenny Hollowell
Senior Producer:
Jack Catlin

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