Creativity

This Funny Ad Illustrates the Plight of a Non-Millennial in a Millennial World

Argentina's ZonaJobs Has Fun With Modern Work Culture

By Alexandra Jardine. Published on Sep 21, 2017

Editor's Pick

A humorous new campaign by Argentina's ZonaJobs features a middle-aged "anti-millennial" who finds himself struggling with modern work culture.

Created by FCB Buenos Aires and directed by Clan at Mu Films, the film sees the protagonist, Roberto, looking increasingly furious at and defeated by his millennial colleagues. They bring skateboards and dogs to their funky offices; they take selfies, play table tennis and sit on bean bags. He, in contrast, turns up to work on a work-from-home day, looks miserable crammed in an elevator with people carrying bikes and snaps his pencil in fury when someone sends him a gif. Fin-tuned, restrained humor carries the spot, as does a great performance by the actor playing Roberto.

The film ends with the words: "The job has changed but the place to look for one remains the same," and the campaign aims to communicate that ZonaJobs understands the way that millennials fit into the labor market.

"The challenge of this campaign was to reflect, with humor, how the culture and the way of working has modified and evolved over the past years. And how some people, like Roberto -- the main character of this campaign -- coexist with these new rules in an unknown territory," comments Luciano Landajo, chief operating officer and vice president of accounts at FCB Buenos Aires, in a statement.

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About

Credits

Date
Sep 21, 2017
Agency:
FCB Buenos Aires
Client:
ZonaJobs
President:
Santiago Puiggari
Executive Creative Director:
Lulo Calio
Creative Director:
Sebastian Visco
Art Director:
Hagall Muñiz
Copywriter:
Frank Marciano
Copywriter:
Audrey Prieto
Copywriter:
Joao Oliveira
VP Account Director:
Luciano Landajo
Account Supervisor:
Nicolas Ciccola
Agency Executive Producer:
Gabriel Lancioni
Agency Producer:
Maximiliano Ibarra
Producer Assistant:
Gerónimo Rey
Producer Assistant:
Agustín Slapak
Production Company:
Mu Films
Director:
CLAN
Executive Producer:
Guido Rutenberg
Producer:
Marcos Barbosa
Assistant Producer:
Pablo Alba
Director of Photography:
Luciano Badaracco
Art Director:
Magdalena Peralta Antivero
Stylist:
Lali Grosso
Post Production:
Jaqueline Eckerdt
Editor:
Maxi Ibarra
Editorial:
CLAN
Mix:
XYZ
Music Band:
Triple Frontera
Music Band:
Ignacio Cruz
Music Band:
Federico Abuaf

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