Creativity

A trans staffer flees a hostile work environment in this job search ad with a twist

Argentina's ZonaJobs is back with another take on the changing world of work

By Alexandra Jardine. Published on Apr 11, 2018

Editor's Pick

Transgender actor Mariana Gersio Peña plays an office worker struggling with prejudice in a new spot from Argentine jobs search site ZonaJobs--but the ending may take you for suprise.

The brand entertained us last year with an ad about a middle-aged guy struggling to work with millennials. The latest ad shows Juana, the frustrated staffer, trying to cope with what seems to be a somewhat hostile work environment. We hear that her colleagues are annoyed by her, frown when she walks into a room and keep asking her to change. Finally she switches employers thanks to ZonaJobs and is much happier at her new office--where, she finally reveals, people don't get worked up about her tardiness.

Once again, the campaign sees the Navent-owned brand trying to take a look at issues that are important to younger generations in terms of labor trends. The spot aims to highlight inclusion and diversity and show that the world of working talent does not have a single face.

It's the first work from FCB&FiRe, the Buenos Aires-based agency opened in January as an alliance between FCB and FiRe Advertainment, specializing in content for the Latin and U.S. Hispanic markets. It was directed by Pepe Puenzo and Federico Frágola.

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About

Credits

Date
Apr 11, 2018
Agency:
FCB&FiRe Buenos Aires
Client:
ZonaJobs
Creative General Director:
Lulo Calio
Chief Operating Officer:
Luciano Landajo
Creative Director:
Sebastian Visco
Art Director:
Hagall Muñiz
Copywriter:
Franck Marciano
Copywriter:
Joao Cardoso
Accounts VP:
Maria Laura De Rosa
Accounts Supervisor:
Luisina Bravo
Audiovisual Production Director:
Gabriel Lancioni
Agency Producer:
Maximiliano Ibarra
Production Assistant:
Gerónimo Rey
Production Assistant:
Agustín Slapak
Producer:
Puenzo Hnos.
Director:
Pepe Puenzo
Director:
Federico Frágola
Executive Producer:
Pilu Pilosio
Head of Production:
Alberto Ortiz
Director Assistant:
Bruno Roberti
Photography Director:
Julian Ledesma
Art Director:
Marcelo Chavez
Costume Designer:
Virna Cortinovis
Post Producer:
David Varcárcel
Post Production House:
Barraca Post
Editor:
Hugo Primero
Music:
Twins Music
Mix:
Twins Music
Responsible for the customer:
Santiago Minorini Lima
Responsible for the customer:
Federico Paluszkiewicz
Responsible for the customer:
Bárbara Iturraspe
Responsible for the customer:
Nicole Conforti
Responsible for the customer:
María Florencia Cerviño

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