Forget Love. How About Just Falling in Like?

Online Dating Service/App Zoosk Does Romance Differently

Published on

Editor's Pick
Ads for dating apps and services are notoriously cheesy, but Zoosk takes a different -- and effective -- approach with this charming campaign. Rather than going heavy on the romance, this campaign is all about "falling in like." We watch the journey of a couple's relationship, with the less glossy bits -- flossing, waxing legs, burning the dinner -- included. With its jazzy soundtrack and goofy-cute acting, it even reminds us a little of "When Harry Met Sally." The ad, by San Fracisco agency Muhtayzik Hoffer, will run on TV and in cinemas in a 30-second version of the minute-long online film seen here.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Description
Zoosk partnered with agency MUH-TAY-ZIK | HOF-FER to create "First Comes Like," a multi-platform campaign that celebrates the journey to love.
Credits
Date
Nov 05, 2014
Agency:
Muhtayzik Hoffer
Client:
Zoosk
Executive Creative Director:
John Matejczyk
Head Of Production:
Michelle Spear
Producer:
Kelli Bratvold
ACD/Art Director:
Tony Zimney
ACD/Copywriter:
Josh Bogdan
Director of Strategy:
Matt Hofherr
Account Supervisor:
Courtney Lovell
Account Manager:
Kashmir Hyder
Production Company:
Caviar
Director:
Hugo Stenson
DP:
Crille Forsberg
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Executive Producer:
Kim Dellara
Executive Producer:
Susan Neill
Head of Production:
Kelly Bowen
Line Producer:
Rebecca Rose Perkins
Line Producer:
Rocio Barajas
Editorial:
Cut + Run
Editor:
Pete Koob
Assistant Editor:
Lori Arden
Executive Producer:
Deanne Mehling
Producer:
Aaron Patterson
End Card Graphics:
Tom Yaniv
Finishing:
Spy Post
Colorist:
Chris Martin
VFX:
Jesse Boots
Executive Producer:
Lori Joseph
Music:
Human
Composer:
Matthew O'Malley
Composer:
Gareth Williams
Final Mix:
One Union
Audio Engineer:
Eben Carr
VO Talent:
Emily Mee
Talent:
Tonic Films
Love Couple:
Belen Chavanne
Love Couple:
Michael Ramm
Like Couple:
Astrid Ramirez
Like Couple:
Miguel Pisani

See more credits

Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age