Creativity

Forget Love. How About Just Falling in Like?

Online Dating Service/App Zoosk Does Romance Differently

Published on Nov 06, 2014

Editor's Pick

Ads for dating apps and services are notoriously cheesy, but Zoosk takes a different -- and effective -- approach with this charming campaign. Rather than going heavy on the romance, this campaign is all about "falling in like." We watch the journey of a couple's relationship, with the less glossy bits -- flossing, waxing legs, burning the dinner -- included. With its jazzy soundtrack and goofy-cute acting, it even reminds us a little of "When Harry Met Sally." The ad, by San Fracisco agency Muhtayzik Hoffer, will run on TV and in cinemas in a 30-second version of the minute-long online film seen here.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 05, 2014
Agency:
Muhtayzik Hoffer
Client:
Zoosk
Executive Creative Director:
John Matejczyk
Head Of Production:
Michelle Spear
Producer:
Kelli Bratvold
ACD/Art Director:
Tony Zimney
ACD/Copywriter:
Josh Bogdan
Director of Strategy:
Matt Hofherr
Account Supervisor:
Courtney Lovell
Account Manager:
Kashmir Hyder
Production Company:
Caviar
Director:
Hugo Stenson
DP:
Crille Forsberg
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Thomlinson
Executive Producer:
Kim Dellara
Executive Producer:
Susan Neill
Head of Production:
Kelly Bowen
Line Producer:
Rebecca Rose Perkins
Line Producer:
Rocio Barajas
Editorial:
Cut + Run
Editor:
Pete Koob
Assistant Editor:
Lori Arden
Executive Producer:
Deanne Mehling
Producer:
Aaron Patterson
End Card Graphics:
Tom Yaniv
Finishing:
Spy Post
Colorist:
Chris Martin
VFX:
Jesse Boots
Executive Producer:
Lori Joseph
Music:
Human
Composer:
Matthew O'Malley
Composer:
Gareth Williams
Final Mix:
One Union
Audio Engineer:
Eben Carr
VO Talent:
Emily Mee
Talent:
Tonic Films
Love Couple:
Belen Chavanne
Love Couple:
Michael Ramm
Like Couple:
Astrid Ramirez
Like Couple:
Miguel Pisani

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.