Creativity

Zugara: Fashionista

Take off your clothes. Turn on the webcam.

Published on Nov 18, 2009

Editor's Pick

There's no need to submit yourself to those harsh dressing room fluorescent lights now that Zugara's augmented reality dressing room app, Fashionista, has made it into the real world. The app is now being put to use on the online shopping site tobi.com. Shoppers use an AR marker to help them get into the right fitting position. With a simple flick of the wrist they can see how they fare in the site's different fashions. If shoppers can't decide if that bright pinks dress makes them look fat, they can take a picture and upload it to Facebook to get friends' opinions.

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About

Credits

Date
Nov 18, 2009
Agency:
Zugara
Client:
Zugara

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