Creativity

Zune: Zune Arts

The svelte new Zune is out on the streets, so it was only appropriate 72andsunny's Zune-arts.net site got a facelift as well. Launching alongside the player, 72 tasked a large number of artists and designers to riff on Zune buzzwords

Published on Nov 14, 2007

Editor's Pick

The svelte new Zune is out on the streets, so it was only appropriate 72andsunny's Zune-arts.net site got a facelift as well. Launching alongside the player, 72 tasked a large number of artists and designers to riff on Zune buzzwords like 'social' and create whatever they wanted; paired with music from new artists, soon the site was populated.

New options include navigation to artists and musicians featured on the site, Zune Arts feeds and message boards. Additionally, in December, extras like exclusive content and promotions will be available on the site to subscribers of the Zune Arts Insider.

Leading the conga line of characters for the shorts are the stars o the latest film. Using a panoramic, animated landscape as a battle scene between two creature armies, New York animation firm Pandapanther concocted a quirky, vivid Spartan-styled war with "Masks."

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About

Credits

Date
Nov 14, 2007
Client:
Zune
Agency:
72andSunny
Creative Director:
Glenn Cole
Agency Executive Producer:
Sam Baerwald
Agency Producer:
Elisa Orsburn
Designer:
Jeff Beberman
Copywriter:
Charlie Stephenson
Site Producer:
Rebekah Mateu
Site Development:
Tree-Axis
Site Development:
Oshyn

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