Creativity Online - Features http://creativity-online.com/xml/rss-parent_sections.php?section_id=4&xml=RSS2 en-us 120 Creativity Online - Features http%3A%2F%2Fcreativity-online.com%2Fxml%2Frss-parent_sections.php%3Fsection_id%3D4%26xml%3DRSS2 http://creativity-online.com/images/logo-rss.gif Creativity Top 5: Week of March 24 http://creativity-online.com/news/creativity-top-5-week-of-march-24/308432
Here's your rundown of the most innovative brand ideas of the past week.]]>
http://creativity-online.com/news/creativity-top-5-week-of-march-24/308432 Mon, 27 Mar 2017 15:00 EDT
VIDEO: Are Connected Devices the New Customers? http://creativity-online.com/news/video-are-connected-devices-the-new-customers/308433
What happens to marketing when point of sale is a nonfactor?]]>
http://creativity-online.com/news/video-are-connected-devices-the-new-customers/308433 Mon, 27 Mar 2017 07:00 EDT
Making Sense of the Connected Life http://creativity-online.com/news/making-sense-of-the-connected-life/308176
See how the role of marketing changes when every device is a data point in Ad Age's new video series The Connected Life.]]>
http://creativity-online.com/news/making-sense-of-the-connected-life/308176 Mon, 06 Mar 2017 17:20 EST
Why the Future of Virtual Reality Depends on Advertisers http://creativity-online.com/news/why-the-future-of-virtual-reality-depends-on-advertisers/307909
If anything can take virtual reality mainstream, it's the need for advertisers and marketers to stay on the bleeding edge of technology.]]>
http://creativity-online.com/news/why-the-future-of-virtual-reality-depends-on-advertisers/307909 Thu, 09 Feb 2017 07:00 EST
The Top 10 Super Bowl LI Ads Ranked by Digital Share of Voice http://creativity-online.com/news/the-top-10-super-bowl-li-ads-ranked-by-digital-share-of-voice/307873
Ad Age partnered with iSpot.tv to get the big picture on the digital buzz surrounding the ads that aired during the big game.]]>
http://creativity-online.com/news/the-top-10-super-bowl-li-ads-ranked-by-digital-share-of-voice/307873 Mon, 06 Feb 2017 14:25 EST
84 Lumber Made Statement and Its Website Crashed, Now What? http://creativity-online.com/news/84-lumber-made-statement-and-its-website-crashed-now-what/307870
More than six million visitors went to 84 Lumber's website in the hour after its ad, but not everyone was a fan of the polarizing position.]]>
http://creativity-online.com/news/84-lumber-made-statement-and-its-website-crashed-now-what/307870 Mon, 06 Feb 2017 12:22 EST
Underrated Super Bowl Spots: RPA's Jason Sperling Goes For the Mittens http://creativity-online.com/news/underrated-super-bowl-spots-rpas-jason-sperling-goes-for-the-mittens/307841
An ad whose celebrity may not have made a difference, and a retailer's "clumsy" social media move.]]>
http://creativity-online.com/news/underrated-super-bowl-spots-rpas-jason-sperling-goes-for-the-mittens/307841 Sat, 04 Feb 2017 07:00 EST
Underrated Super Bowl Spots: Audi Makes Offer Roger Camp Can't Refuse http://creativity-online.com/news/underrated-super-bowl-spots-audi-makes-offer-roger-camp-cant-refuse/307823
A car brand's 'Godfather' turn, a retailer ad that channels '1984' and more.]]>
http://creativity-online.com/news/underrated-super-bowl-spots-audi-makes-offer-roger-camp-cant-refuse/307823 Fri, 03 Feb 2017 07:00 EST
What Is 84 Lumber Trying to Say About Mexican Immigration With This Super Bowl Ad? http://creativity-online.com/news/what-is-84-lumber-trying-to-say-about-mexican-immigration-with-this-super-bowl-ad/307819
In its Super Bowl ad, which will direct viewers online for the conclusion, 84 Lumber features two Mexicans on a journey.]]>
http://creativity-online.com/news/what-is-84-lumber-trying-to-say-about-mexican-immigration-with-this-super-bowl-ad/307819 Thu, 02 Feb 2017 13:30 EST
Underrated Super Bowl Spots: Gerry Graf's Big on the Boogeyman http://creativity-online.com/news/underrated-super-bowl-spots-gerry-grafs-big-on-the-boogeyman/307808
The Barton F. Graf's chief's favorites include a transgender spot from the '90s and a moose's butt.]]>
http://creativity-online.com/news/underrated-super-bowl-spots-gerry-grafs-big-on-the-boogeyman/307808 Thu, 02 Feb 2017 12:00 EST
Avocados From Mexico Kicks Off Nutritional Campaign With Super Bowl Spot http://creativity-online.com/news/avocados-from-mexico-kicks-off-nutritional-campaign-with-super-bowl-spot/307791
The brand's third Super Bowl spot continues playful approach while emphasizing good fats.]]>
http://creativity-online.com/news/avocados-from-mexico-kicks-off-nutritional-campaign-with-super-bowl-spot/307791 Wed, 01 Feb 2017 11:45 EST
Just How Epic Are Tom Brady's Moves? Intel's Super Bowl Spot Has the Answer http://creativity-online.com/news/just-how-epic-are-tom-bradys-moves-intels-super-bowl-spot-has-the-answer/307479
Intel's ad promoting its 360 replay technology is the first pre-released Super Bowl spot of the year and the marketer's first big game entry since 2010.]]>
http://creativity-online.com/news/just-how-epic-are-tom-bradys-moves-intels-super-bowl-spot-has-the-answer/307479 Thu, 12 Jan 2017 09:00 EST
Construction Supplies Company Buys 90-Second Super Bowl Spot http://creativity-online.com/news/construction-supplies-company-buys-90second-super-bowl-spot/307413
If you build it, they will come: 84 Lumber is making a bold 90-second buy in the big game to recruit workers to its stores.]]>
http://creativity-online.com/news/construction-supplies-company-buys-90second-super-bowl-spot/307413 Tue, 10 Jan 2017 07:00 EST
Chasing TV's Long Revenue Tail, From Buyers to Sellers http://creativity-online.com/news/chasing-tvs-long-revenue-tail-from-buyers-to-sellers/307047
While TV still commands the biggest reach, its shrinking audience is not lost on buyers.]]>
http://creativity-online.com/news/chasing-tvs-long-revenue-tail-from-buyers-to-sellers/307047 Wed, 07 Dec 2016 07:00 EST
Inside the TV Ad Price Chart: How 'Grey's Anatomy' Made Its Return to the Top 10 http://creativity-online.com/news/inside-the-tv-ad-price-chart-how-greys-anatomy-made-its-return-to-the-top-10/306250
"Grey's Anatomy" returns to the top 10 on Ad Age's annual pricing chart. Here's why the ABC drama is still relevant.]]>
http://creativity-online.com/news/inside-the-tv-ad-price-chart-how-greys-anatomy-made-its-return-to-the-top-10/306250 Wed, 12 Oct 2016 07:00 EDT
Schick Makes Late-Game Entry Into Super Bowl to Back Hydro 5 http://creativity-online.com/news/schick-makes-lategame-entry-into-super-bowl-to-back-hydro-5/302554
Schick's improved Hydro 5 razor does battle with unnamed "lube strip" competitor in Super Bowl spot.]]>
http://creativity-online.com/news/schick-makes-lategame-entry-into-super-bowl-to-back-hydro-5/302554 Fri, 05 Feb 2016 13:13 EST
Axe Takes New Ad to Super Bowl http://creativity-online.com/news/axe-takes-new-ad-to-super-bowl/302389
Unilever looks to "bring more men and women into the conversation" with its take on masculinity in the Big Game.]]>
http://creativity-online.com/news/axe-takes-new-ad-to-super-bowl/302389 Thu, 28 Jan 2016 10:20 EST
Acura Coming Back to the Super Bowl After Four Years http://creativity-online.com/news/acura-coming-back-to-the-super-bowl-after-four-years/301670
The spot will feature the Acura NSX, the yet-to-ship supercar that appeared in Acura's last Super Bowl ad in 2012.]]>
http://creativity-online.com/news/acura-coming-back-to-the-super-bowl-after-four-years/301670 Wed, 09 Dec 2015 09:00 EST
Budweiser Pulls Puppies From Super Bowl Ad Plans http://creativity-online.com/news/budweiser-pulls-puppies-from-super-bowl-ad-plans/301384
While the puppies might be gone, the Clydesdales are coming back.]]>
http://creativity-online.com/news/budweiser-pulls-puppies-from-super-bowl-ad-plans/301384 Mon, 16 Nov 2015 18:30 EST
Creativity Top 5: The Best Brand Ideas of the Week http://creativity-online.com/news/creativity-top-5-the-best-brand-ideas-of-the-week/300053
'Crazy' NFL ideas, a new KFC colonel and an innovative used car sales stunt.]]>
http://creativity-online.com/news/creativity-top-5-the-best-brand-ideas-of-the-week/300053 Sat, 22 Aug 2015 09:00 EDT
Creativity Top 5: The Best Brand Ideas of the Week http://creativity-online.com/news/creativity-top-5-the-best-brand-ideas-of-the-week/299973
Weirdos rule, fonts for your face and more.]]>
http://creativity-online.com/news/creativity-top-5-the-best-brand-ideas-of-the-week/299973 Sat, 15 Aug 2015 08:00 EDT
The Creativity Top 5: The Best Brand Ideas of the Week http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/299899
A carmaker's Suprising Invention, a brand's brave farewell to Jon Stewart and more.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/299899 Mon, 10 Aug 2015 15:25 EDT
The Creativity Top 5: The Best Brand Ideas of the Week http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/299871
See condom ads get smart, CK reclaim its racy roots, DirecTV introduce new doppelgangers and more.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/299871 Sat, 01 Aug 2015 16:27 EDT
The Creativity Top 5: The Best Brand Ideas of the Week http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/299676
Darwinian advertising, Converse's Nike-infused overhaul and the heart-stopping film you need to watch now.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/299676 Mon, 27 Jul 2015 14:00 EDT
The Creativity Top 5: The Best Brand Ideas of the Week http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/299539
An outrageous retailer move, Nike's touching innovation, VW's voice-driven campaign and more.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/299539 Sat, 18 Jul 2015 08:00 EDT
Creativity Top 5: The Best Brand Ideas of the Week http://creativity-online.com/news/creativity-top-5-the-best-brand-ideas-of-the-week/299481
It's the Creativity Top 5, featuring Coke's Ramadan campaign, Uniqlo's Hana Tajima collection, VW's Siri Hijacking radio ad and more.]]>
http://creativity-online.com/news/creativity-top-5-the-best-brand-ideas-of-the-week/299481 Tue, 14 Jul 2015 13:10 EDT
Creativity Top 5: The Best Brand Ideas of the Week http://creativity-online.com/news/creativity-top-5-the-best-brand-ideas-of-the-week/299328
Dirty diapers, pride and hunger drive stellar ideas.]]>
http://creativity-online.com/news/creativity-top-5-the-best-brand-ideas-of-the-week/299328 Thu, 02 Jul 2015 12:17 EDT
The Creativity Top 5: The Best Brand Ideas of the Week http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/299122
A transgender community's unexpected haven, an incredibly intuitive billboard and more]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/299122 Sat, 20 Jun 2015 09:00 EDT
The Creativity Top 5: The Best Brand Ideas of the Week http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/299000
A cheesy love song becomes meaningful again, a sob story you won't forget and more.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/299000 Sat, 13 Jun 2015 07:00 EDT
The Creativity Top 5: The Best Brand Ideas of the Week http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/298911
Jesse Tyler Ferguson's multi-dimensional performance, a really mixed-up love story and more.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/298911 Mon, 01 Jun 2015 11:38 EDT