Creativity Online - Creativity News en-us 120 Creativity Online - Creativity News Industry Vets Open Virtual Reality Production Company VRSE Works
Chris Milk has teamed with production vets to open VRSE works, a VR production company.]]> Wed, 28 Jan 2015 14:01 EST
Sainsbury's Ad Director: If Hollywood Can Make War Films, Why Can't Brands?
"It's an anti-war film and just because it's financed by a brand doesn't take away from that," said Ringan Ledwidge.]]> Tue, 23 Dec 2014 12:00 EST
Six Things You Didn't Know About M&C Saatchi's Elspeth Lynn
Elspeth Lynn worked everywhere from agency networks to her own shop in Canada before joining M&C Saatchi in London as group ECD.]]> Fri, 19 Dec 2014 07:00 EST
Samsung Just Revived a Lost Analog Tradition in South Korea
In high-tech Korea, Samsung inspires nostalgia for the lost art of postcard writing in campaign for Galaxy Note.]]> Thu, 18 Dec 2014 11:00 EST
Call for Entries: Creativity Agency Innovators List 2014
Final deadline is Nov. 26.]]> Mon, 17 Nov 2014 14:25 EST
Six Things You Didn't Know About Mullen's Margaret Keene
Longtime L.A. creative and car account veteran Margaret Keene joined Mullen as ECD in July.]]> Fri, 14 Nov 2014 11:00 EST
Why Content Is Struggling to Find Its Place at Cannes
Content came up empty in the jury room because of questions around definition, and ultimately execution.]]> Tue, 14 Oct 2014 06:45 EDT
The Creativity Top 5: The Best Brand Ideas of the Week
Starbucks and BBDO offer a human reminder in the smartphone era and German vacuum company Vorwerk talks love in a time of robots.]]> Wed, 24 Sep 2014 10:51 EDT
Samsung's New Sitcom: K-Pop Meets 'Glee' Meets 'The Office'
It looks sort of like "Glee," but with everybody singing in Korean, at a Samsung office.]]> Wed, 17 Sep 2014 14:55 EDT
The Creativity Top 5: The Best Brand Ideas of the Week
Zumba and 180LA get the people moving with the company's first spot and Nissan is one of the first to play up the royal baby annoucement]]> Tue, 16 Sep 2014 13:15 EDT
Rewind: From Zeta-Jones to Naked Potatoes, a Look at U.K. 'Food Porn'
Marks & Spencer's latest campaign represents an evolution of foodie advertising]]> Thu, 11 Sep 2014 06:45 EDT
Gisele Bundchen Shows Off Some Serious Toughness for Under Armour
The new Under Armour endorser works out amid social media from "OMG I love her" to "She's old" and "Stick to modeling sweetie."]]> Thu, 04 Sep 2014 09:53 EDT
Robin Williams Remembered in Commercials
Apple and TBWA turned to his inspirational speech about poetry from "Dead Poets Society" for its iPad Air ad "Your Verse" earlier this year.]]> Tue, 12 Aug 2014 13:15 EDT
The Story Behind Those Sexy Chinese Peach Butts
The latest product to go viral in China: peaches in panties. ]]> Fri, 01 Aug 2014 12:00 EDT
Knucklehead Signs Leggatt, Miller Launches Digital Studio in Burbank and More
All the latest production moves from around the industry]]> Tue, 22 Jul 2014 18:33 EDT
The Creativity Top 5: The Best Brand Ideas of the Week
This week: How to take care of guns in the house, an innovative way to broadcast soccer scores and more.]]> Mon, 30 Jun 2014 14:35 EDT
Rewind: Before Van Damme's 'Epic Split,' There Was Its Enya Soundtrack
Part of what makes Volvo Trucks' ad "The Epic Split" so brilliant and bizarre is its Enya soundtrack. ]]> Thu, 19 Jun 2014 12:30 EDT
Band or Brand? Behind OK Go's 'The Writing's on the Wall'
Creative director approached viral stars' latest as a brand project, not a music video -- but this one had no sponsors.]]> Wed, 18 Jun 2014 11:00 EDT
The Creativity Top 5: The Best Brand Ideas of the Week
This Week: Beards as wildlife, a colorful welcome to Cannes, Bic's universal typeface and more.]]> Tue, 17 Jun 2014 12:30 EDT
'The Epic Split' and Old Spice Are Big Winners at AICP Show
Andreas Nilsson, who directed the spot, was the most-awarded director.]]> Fri, 13 Jun 2014 11:12 EDT
Creativity Top 5: The Best Brand Ideas of the Week
A billboard cleans up a river and something mysterious is afoot in an Amazon ad.]]> Wed, 11 Jun 2014 16:00 EDT
The Right Pitch: Which Is Your Favorite 2014 World Cup Anthem?
From Activia to Samsung, we're rounding up the anthems.]]> Wed, 11 Jun 2014 07:00 EDT
Dove 'Real Beauty Sketches' Wins Grand Effie at North American Effie Awards
Dove's "Real Beauty Sketches" effort won the top prize at the 2014 Effie Awards Gala, held Thursday in New York.]]> Fri, 06 Jun 2014 11:20 EDT
The Creativity Top 5: The Best Brand Ideas of the Week
This week: Mario meets Mercedes-Benz.]]> Tue, 03 Jun 2014 16:15 EDT
Push for Ultra HD TV Grows: Behind Samsung's Blockbuster 4K Gladiator Ad
The ad for a curved-screen UHD TV boasts an incredible level of detail.]]> Tue, 20 May 2014 14:15 EDT
The Creativity Top 5: The Best Brand Ideas of the Week
Ikea's warm-blooded new "product" offering, another famous couple splits and more.]]> Tue, 20 May 2014 09:30 EDT
The Creativity Top 5: The Best Brand Ideas of the Week
This week's best brand ideas include images of couples wrapped in plastic.]]> Wed, 14 May 2014 13:30 EDT
'The Epic Split' Wins Best of Show at the One Show
It's the year of Volvo Trucks -- and Jean-Claude Van Damme.]]> Fri, 09 May 2014 21:00 EDT
Mattel Teams Up With Car-Rental Agency to Rent Hot Wheels to Kids
European tots learn the joy of play -- and rental contracts complete with late-return penalties.]]> Thu, 08 May 2014 06:00 EDT
Supermarket Chain Apologizes After Advertising on Iconic Sculpture
Morrisons emblazoned a baguette on the Angel of the North.]]> Tue, 06 May 2014 18:31 EDT