Creativity Online - Creativity Newsurn:uuid:f4fe74e6-2117-a1f5-a035-27683a12af952014-10-30T13:43:09-04:00Creativity Online StaffWhy Content Is Struggling to Find Its Place at Cannesurn:uuid:43b63c1f-e049-3c31-e837-797edb46f12a Content came up empty in the jury room because of questions around definition, and ultimately execution.]]>http://creativity-online.com/news/why-content-is-struggling-to-find-its-place-at-cannes/295373Tue, 14 Oct 2014 06:45 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:6a6589f2-767d-e2c5-6108-ff5fe4078867
Starbucks and BBDO offer a human reminder in the smartphone era and German vacuum company Vorwerk talks love in a time of robots.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/295114Wed, 24 Sep 2014 10:51 EDTSamsung's New Sitcom: K-Pop Meets 'Glee' Meets 'The Office'urn:uuid:e64d48c1-ed33-ecef-0f15-77f9228823fe
It looks sort of like "Glee," but with everybody singing in Korean, at a Samsung office.]]>http://creativity-online.com/news/samsungs-new-sitcom-kpop-meets-glee-meets-the-office/295017Wed, 17 Sep 2014 14:55 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:98b60d2c-5c74-959d-1e51-42fb8aae4c32 Zumba and 180LA get the people moving with the company's first spot and Nissan is one of the first to play up the royal baby annoucement]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/294999Tue, 16 Sep 2014 13:15 EDTRewind: From Zeta-Jones to Naked Potatoes, a Look at U.K. 'Food Porn'urn:uuid:98e51a50-b41d-1f6b-b3a6-83b92e5aaffc Marks & Spencer's latest campaign represents an evolution of foodie advertising]]>http://creativity-online.com/news/rewind-from-zetajones-to-naked-potatoes-a-look-at-uk-food-porn/294897Thu, 11 Sep 2014 06:45 EDTGisele Bundchen Shows Off Some Serious Toughness for Under Armoururn:uuid:6f51f402-0e34-4d44-92d2-693d07d0e316 The new Under Armour endorser works out amid social media from "OMG I love her" to "She's old" and "Stick to modeling sweetie."]]>http://creativity-online.com/news/gisele-bundchen-shows-off-some-serious-toughness-for-under-armour/294820Thu, 04 Sep 2014 09:53 EDTRobin Williams Remembered in Commercialsurn:uuid:2e7a7126-aa5c-ecb2-b97c-81ac4f415e42 Apple and TBWA turned to his inspirational speech about poetry from "Dead Poets Society" for its iPad Air ad "Your Verse" earlier this year.]]>http://creativity-online.com/news/robin-williams-remembered-in-commercials/294562Tue, 12 Aug 2014 13:15 EDTThe Story Behind Those Sexy Chinese Peach Buttsurn:uuid:834cc255-ca3a-63a7-bafc-8381bc71998d The latest product to go viral in China: peaches in panties.
]]>http://creativity-online.com/news/the-story-behind-those-sexy-chinese-peach-butts/294431Fri, 01 Aug 2014 12:00 EDTKnucklehead Signs Leggatt, Miller Launches Digital Studio in Burbank and Moreurn:uuid:47a97e5b-d03c-ac77-4faf-f51e41f316cd
All the latest production moves from around the industry]]>http://creativity-online.com/news/knucklehead-signs-leggatt-miller-launches-digital-studio-in-burbank-and-more/294280Tue, 22 Jul 2014 18:33 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:b0a93e6a-a92a-30fe-7761-ce231efc6dd1 This week: How to take care of guns in the house, an innovative way to broadcast soccer scores and more.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293925Mon, 30 Jun 2014 14:35 EDTRewind: Before Van Damme's 'Epic Split,' There Was Its Enya Soundtrackurn:uuid:dd63f712-15c8-afbf-2fb6-dba34eeae713 Part of what makes Volvo Trucks' ad "The Epic Split" so brilliant and bizarre is its Enya soundtrack.
]]>http://creativity-online.com/news/rewind-before-van-dammes-epic-split-there-was-its-enya-soundtrack/293669Thu, 19 Jun 2014 12:30 EDTBand or Brand? Behind OK Go's 'The Writing's on the Wall'urn:uuid:7897ff02-6a2e-adb4-8e74-478ef6b3a900 Creative director approached viral stars' latest as a brand project, not a music video -- but this one had no sponsors.]]>http://creativity-online.com/news/band-or-brand-behind-ok-gos-the-writings-on-the-wall/293772Wed, 18 Jun 2014 11:00 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:5ee85ba7-0207-65a0-94b0-23b50bcb2d99
This Week: Beards as wildlife, a colorful welcome to Cannes, Bic's universal typeface and more.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293743Tue, 17 Jun 2014 12:30 EDT'The Epic Split' and Old Spice Are Big Winners at AICP Showurn:uuid:48e5191d-e026-9ca0-08d0-04d9fd3ef660 Andreas Nilsson, who directed the spot, was the most-awarded director.]]>http://creativity-online.com/news/the-epic-split-and-old-spice-are-big-winners-at-aicp-show/293708Fri, 13 Jun 2014 11:12 EDTCreativity Top 5: The Best Brand Ideas of the Weekurn:uuid:64c97684-a596-11f3-c441-cce64be29711 A billboard cleans up a river and something mysterious is afoot in an Amazon ad.]]>http://creativity-online.com/news/creativity-top-5-the-best-brand-ideas-of-the-week/293667Wed, 11 Jun 2014 16:00 EDTThe Right Pitch: Which Is Your Favorite 2014 World Cup Anthem?urn:uuid:728629c7-38f5-66c1-35ee-530f06df98f3 From Activia to Samsung, we're rounding up the anthems.]]>http://creativity-online.com/news/the-right-pitch-which-is-your-favorite-2014-world-cup-anthem/293645Wed, 11 Jun 2014 07:00 EDTDove 'Real Beauty Sketches' Wins Grand Effie at North American Effie Awardsurn:uuid:468fc0ac-484e-2114-7c83-b196a68232c4 Dove's "Real Beauty Sketches" effort won the top prize at the 2014 Effie Awards Gala, held Thursday in New York.]]>http://creativity-online.com/news/dove-real-beauty-sketches-wins-grand-effie-at-north-american-effie-awards/293571Fri, 06 Jun 2014 11:20 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:51ba0c29-695e-fd80-f090-ab8da4531fdc This week: Mario meets Mercedes-Benz.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293531Tue, 03 Jun 2014 16:15 EDTPush for Ultra HD TV Grows: Behind Samsung's Blockbuster 4K Gladiator Adurn:uuid:c01f9df6-60bf-e791-6d65-ec7994ee3ab1 The ad for a curved-screen UHD TV boasts an incredible level of detail.]]>http://creativity-online.com/news/push-for-ultra-hd-tv-grows-behind-samsungs-blockbuster-4k-gladiator-ad/293270Tue, 20 May 2014 14:15 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:94122832-4912-ca1d-4b7d-591e0760d4d8
Ikea's warm-blooded new "product" offering, another famous couple splits and more.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293293Tue, 20 May 2014 09:30 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:83dc956c-0b52-1ce9-069f-af5d0f9d2dcb This week's best brand ideas include images of couples wrapped in plastic.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293197Wed, 14 May 2014 13:30 EDT'The Epic Split' Wins Best of Show at the One Showurn:uuid:103071b3-32d4-11dd-54df-9369da28a8f6 It's the year of Volvo Trucks -- and Jean-Claude Van Damme.]]>http://creativity-online.com/news/the-epic-split-wins-best-of-show-at-the-one-show/293085Fri, 09 May 2014 21:00 EDTMattel Teams Up With Car-Rental Agency to Rent Hot Wheels to Kidsurn:uuid:850f136b-10ae-2b32-28c6-9868f9e6c0ca European tots learn the joy of play -- and rental contracts complete with late-return penalties.]]>http://creativity-online.com/news/mattel-teams-up-with-carrental-agency-to-rent-hot-wheels-to-kids/293072Thu, 08 May 2014 06:00 EDTSupermarket Chain Apologizes After Advertising on Iconic Sculptureurn:uuid:f17d04e3-2e07-a3ae-8626-f71a84ae0c8b Morrisons emblazoned a baguette on the Angel of the North.]]>http://creativity-online.com/news/supermarket-chain-apologizes-after-advertising-on-iconic-sculpture/293048Tue, 06 May 2014 18:31 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:03b32f76-6429-b9e9-ac7f-8125bc735f42 This week's best brand ideas includes a Nivea ad that will help you track your kids.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293051Tue, 06 May 2014 14:25 EDT'The Drinkable Book' Will Make It Safe to Drink the Waterurn:uuid:5ff3ea0f-59a8-a3fa-ba14-83d0529bc07b Science and creativity come together in campaign for charity.]]>http://creativity-online.com/news/the-drinkable-book-will-make-it-safe-to-drink-the-water/292776Thu, 01 May 2014 07:00 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:be907a88-d78d-703d-e738-27ef6aa86460 This week's best brand ideas include a pizza beardkin from Boston Pizza.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/292936Tue, 29 Apr 2014 17:37 EDTDroga5 Wins Top Prize for Thunderclap at 50th Andy Awardsurn:uuid:d91ee6a4-2977-9f33-ee26-e4cabb11c7e0 Thunderclap is a "crowdspeaking" platform that lets users create a campaign with a message and invite their networks to support it.]]>http://creativity-online.com/news/droga5-wins-top-prize-for-thunderclap-at-50th-andy-awards/292882Fri, 25 Apr 2014 12:12 EDTTake 30 Seconds to Watch the Winners of Tribeca Film Festival's Vine Contesturn:uuid:73196d3c-0436-e0d4-a757-6f625a2bc240 #6SecFilms Competition honorees unleashed "stupendous creativity" under a six-second time limit.]]>http://creativity-online.com/news/take-30-seconds-to-watch-the-winners-of-tribeca-film-festivals-vine-contest/292658Tue, 15 Apr 2014 14:00 EDTSee the Spot: Kevin Spacey Is E-Trade's Talent Scouturn:uuid:30dd8e27-6ba9-1e70-68a8-b155dd8b592d Commercial utilizes humor but eschews singing and dancing.]]>http://creativity-online.com/news/see-the-spot-kevin-spacey-is-etrades-talent-scout/292643Mon, 14 Apr 2014 14:30 EDT