Creativity Online - Creativity Newsurn:uuid:f4fe74e6-2117-a1f5-a035-27683a12af952014-07-22T19:50:57-04:00Creativity Online StaffThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:b0a93e6a-a92a-30fe-7761-ce231efc6dd1 This week: How to take care of guns in the house, an innovative way to broadcast soccer scores and more.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293925Mon, 30 Jun 2014 14:35 EDTRewind: Before Van Damme's 'Epic Split,' There Was Its Enya Soundtrackurn:uuid:dd63f712-15c8-afbf-2fb6-dba34eeae713 Part of what makes Volvo Trucks' ad "The Epic Split" so brilliant and bizarre is its Enya soundtrack.
]]>http://creativity-online.com/news/rewind-before-van-dammes-epic-split-there-was-its-enya-soundtrack/293669Thu, 19 Jun 2014 12:30 EDTBand or Brand? Behind OK Go's 'The Writing's on the Wall'urn:uuid:7897ff02-6a2e-adb4-8e74-478ef6b3a900 Creative director approached viral stars' latest as a brand project, not a music video -- but this one had no sponsors.]]>http://creativity-online.com/news/band-or-brand-behind-ok-gos-the-writings-on-the-wall/293772Wed, 18 Jun 2014 11:00 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:5ee85ba7-0207-65a0-94b0-23b50bcb2d99
This Week: Beards as wildlife, a colorful welcome to Cannes, Bic's universal typeface and more.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293743Tue, 17 Jun 2014 12:30 EDT'The Epic Split' and Old Spice Are Big Winners at AICP Showurn:uuid:48e5191d-e026-9ca0-08d0-04d9fd3ef660 Andreas Nilsson, who directed the spot, was the most-awarded director.]]>http://creativity-online.com/news/the-epic-split-and-old-spice-are-big-winners-at-aicp-show/293708Fri, 13 Jun 2014 11:12 EDTCreativity Top 5: The Best Brand Ideas of the Weekurn:uuid:64c97684-a596-11f3-c441-cce64be29711 A billboard cleans up a river and something mysterious is afoot in an Amazon ad.]]>http://creativity-online.com/news/creativity-top-5-the-best-brand-ideas-of-the-week/293667Wed, 11 Jun 2014 16:00 EDTThe Right Pitch: Which Is Your Favorite 2014 World Cup Anthem?urn:uuid:728629c7-38f5-66c1-35ee-530f06df98f3 From Activia to Samsung, we're rounding up the anthems.]]>http://creativity-online.com/news/the-right-pitch-which-is-your-favorite-2014-world-cup-anthem/293645Wed, 11 Jun 2014 07:00 EDTDove 'Real Beauty Sketches' Wins Grand Effie at North American Effie Awardsurn:uuid:468fc0ac-484e-2114-7c83-b196a68232c4 Dove's "Real Beauty Sketches" effort won the top prize at the 2014 Effie Awards Gala, held Thursday in New York.]]>http://creativity-online.com/news/dove-real-beauty-sketches-wins-grand-effie-at-north-american-effie-awards/293571Fri, 06 Jun 2014 11:20 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:51ba0c29-695e-fd80-f090-ab8da4531fdc This week: Mario meets Mercedes-Benz.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293531Tue, 03 Jun 2014 16:15 EDTPush for Ultra HD TV Grows: Behind Samsung's Blockbuster 4K Gladiator Adurn:uuid:c01f9df6-60bf-e791-6d65-ec7994ee3ab1 The ad for a curved-screen UHD TV boasts an incredible level of detail.]]>http://creativity-online.com/news/push-for-ultra-hd-tv-grows-behind-samsungs-blockbuster-4k-gladiator-ad/293270Tue, 20 May 2014 14:15 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:94122832-4912-ca1d-4b7d-591e0760d4d8
Ikea's warm-blooded new "product" offering, another famous couple splits and more.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293293Tue, 20 May 2014 09:30 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:83dc956c-0b52-1ce9-069f-af5d0f9d2dcb This week's best brand ideas include images of couples wrapped in plastic.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293197Wed, 14 May 2014 13:30 EDT'The Epic Split' Wins Best of Show at the One Showurn:uuid:103071b3-32d4-11dd-54df-9369da28a8f6 It's the year of Volvo Trucks -- and Jean-Claude Van Damme.]]>http://creativity-online.com/news/the-epic-split-wins-best-of-show-at-the-one-show/293085Fri, 09 May 2014 21:00 EDTMattel Teams Up With Car-Rental Agency to Rent Hot Wheels to Kidsurn:uuid:850f136b-10ae-2b32-28c6-9868f9e6c0ca European tots learn the joy of play -- and rental contracts complete with late-return penalties.]]>http://creativity-online.com/news/mattel-teams-up-with-carrental-agency-to-rent-hot-wheels-to-kids/293072Thu, 08 May 2014 06:00 EDTSupermarket Chain Apologizes After Advertising on Iconic Sculptureurn:uuid:f17d04e3-2e07-a3ae-8626-f71a84ae0c8b Morrisons emblazoned a baguette on the Angel of the North.]]>http://creativity-online.com/news/supermarket-chain-apologizes-after-advertising-on-iconic-sculpture/293048Tue, 06 May 2014 18:31 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:03b32f76-6429-b9e9-ac7f-8125bc735f42 This week's best brand ideas includes a Nivea ad that will help you track your kids.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293051Tue, 06 May 2014 14:25 EDT'The Drinkable Book' Will Make It Safe to Drink the Waterurn:uuid:5ff3ea0f-59a8-a3fa-ba14-83d0529bc07b Science and creativity come together in campaign for charity.]]>http://creativity-online.com/news/the-drinkable-book-will-make-it-safe-to-drink-the-water/292776Thu, 01 May 2014 07:00 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:be907a88-d78d-703d-e738-27ef6aa86460 This week's best brand ideas include a pizza beardkin from Boston Pizza.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/292936Tue, 29 Apr 2014 17:37 EDTDroga5 Wins Top Prize for Thunderclap at 50th Andy Awardsurn:uuid:d91ee6a4-2977-9f33-ee26-e4cabb11c7e0 Thunderclap is a "crowdspeaking" platform that lets users create a campaign with a message and invite their networks to support it.]]>http://creativity-online.com/news/droga5-wins-top-prize-for-thunderclap-at-50th-andy-awards/292882Fri, 25 Apr 2014 12:12 EDTTake 30 Seconds to Watch the Winners of Tribeca Film Festival's Vine Contesturn:uuid:73196d3c-0436-e0d4-a757-6f625a2bc240 #6SecFilms Competition honorees unleashed "stupendous creativity" under a six-second time limit.]]>http://creativity-online.com/news/take-30-seconds-to-watch-the-winners-of-tribeca-film-festivals-vine-contest/292658Tue, 15 Apr 2014 14:00 EDTSee the Spot: Kevin Spacey Is E-Trade's Talent Scouturn:uuid:30dd8e27-6ba9-1e70-68a8-b155dd8b592d Commercial utilizes humor but eschews singing and dancing.]]>http://creativity-online.com/news/see-the-spot-kevin-spacey-is-etrades-talent-scout/292643Mon, 14 Apr 2014 14:30 EDTForsman & Bodenfors Wins Black Cube for Volvo Work at ADC Awardsurn:uuid:593a453d-b88a-a967-fc84-968b08e44a3b Swedish truck manufacturer wins 15 awards, including Client of the Year.]]>http://creativity-online.com/news/forsman--bodenfors-wins-black-cube-for-volvo-work-at-adc-awards/292581Thu, 10 Apr 2014 13:00 EDTApril Fool's 2014: From Cheetos Perfume to Eagle-Caught Salmonurn:uuid:a5733a74-4831-76b6-136a-5b8ae61c5249 Fresh Direct's sustainability effort trumps all others, even Branson's balloon-shaped skyscraper.]]>http://creativity-online.com/news/april-fools-2014-from-cheetos-perfume-to-eaglecaught-salmon/292408Tue, 01 Apr 2014 09:45 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:efcc3b6e-4651-1526-f0d7-7ae956410727 Ad Age's Creativity presents the most innovative ideas in advertising and marketing of the previous week.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/292241Thu, 20 Mar 2014 06:30 EDTP&G, Google and Adobe Make TED's 2013 Ads Worth Spreadingurn:uuid:8f03f457-2d88-afec-68e8-a46840a17ed9 Emotional storytelling takes center stage in many of this year's TED Ads Worth Spreading.]]>http://creativity-online.com/news/pg-google-and-adobe-make-teds-2013-ads-worth-spreading/292164Fri, 14 Mar 2014 15:13 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:feda7d99-4f33-4edf-e823-6026f4e78fa6 Ad Age's Creativity presents the most innovative ideas in advertising and marketing of the previous week.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/292110Tue, 11 Mar 2014 14:02 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:1ff9c173-b9cc-e666-faeb-d2e9b1d6f7c0 In this week's installment: IKEA demonstrates space-saving on a billboard, and ATMs turn into GAYTMs in Australia.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/291948Mon, 03 Mar 2014 12:35 ESTFramestore Nets VFX Oscar For Gravityurn:uuid:1044d4ab-d691-6487-2908-fa197aa71204 Alfonson Cuaron, Spike Jonze and Emmanuel Lubezki Also Take Top Nods]]>http://creativity-online.com/news/framestore-nets-vfx-oscar-for-gravity/291941Mon, 03 Mar 2014 05:03 ESTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:a4ab25f5-5c91-a855-f54e-44140eb7d0d2 In this week's installment: Sochi selfies go 3D, and LG places an ad on a magazine spine.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/291867Tue, 25 Feb 2014 16:30 ESTU.K. Heineken Campaign Banned for Faking French Heritageurn:uuid:b9fa4218-b47a-16e4-dcb4-c9be88d0f167 Kronenbourg 1664 Brand is Brewed in the U.K. But Ads Rely on French Charm]]>http://creativity-online.com/news/uk-heineken-campaign-banned-for-faking-french-heritage/291670Wed, 12 Feb 2014 15:29 EST