Creativity Online - Creativity News urn:uuid:f4fe74e6-2117-a1f5-a035-27683a12af95 2015-04-02T01:29:53-04:00 Creativity Online Staff Industry Vets Open Virtual Reality Production Company VRSE Works urn:uuid:e7a7649d-1679-4d6a-a1a6-a4534a63f1ce
Chris Milk has teamed with production vets to open VRSE works, a VR production company.]]> Wed, 28 Jan 2015 14:01 EST
Sainsbury's Ad Director: If Hollywood Can Make War Films, Why Can't Brands? urn:uuid:83cb6744-1ab8-ddfc-37af-d8762c43cc94
"It's an anti-war film and just because it's financed by a brand doesn't take away from that," said Ringan Ledwidge.]]> Tue, 23 Dec 2014 12:00 EST
Six Things You Didn't Know About M&C Saatchi's Elspeth Lynn urn:uuid:944404b9-17d9-e86a-3ac2-5c3bba8e9dac
Elspeth Lynn worked everywhere from agency networks to her own shop in Canada before joining M&C Saatchi in London as group ECD.]]> Fri, 19 Dec 2014 07:00 EST
Samsung Just Revived a Lost Analog Tradition in South Korea urn:uuid:b27b2529-94a7-ae35-649f-b49558a5ac54
In high-tech Korea, Samsung inspires nostalgia for the lost art of postcard writing in campaign for Galaxy Note.]]> Thu, 18 Dec 2014 11:00 EST
Call for Entries: Creativity Agency Innovators List 2014 urn:uuid:a2347093-562f-fa43-fa78-00196a4c7eae
Final deadline is Nov. 26.]]> Mon, 17 Nov 2014 14:25 EST
Six Things You Didn't Know About Mullen's Margaret Keene urn:uuid:bd9efd01-1a22-2aac-9a14-d19969617472
Longtime L.A. creative and car account veteran Margaret Keene joined Mullen as ECD in July.]]> Fri, 14 Nov 2014 11:00 EST
Why Content Is Struggling to Find Its Place at Cannes urn:uuid:43b63c1f-e049-3c31-e837-797edb46f12a
Content came up empty in the jury room because of questions around definition, and ultimately execution.]]> Tue, 14 Oct 2014 06:45 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:6a6589f2-767d-e2c5-6108-ff5fe4078867
Starbucks and BBDO offer a human reminder in the smartphone era and German vacuum company Vorwerk talks love in a time of robots.]]> Wed, 24 Sep 2014 10:51 EDT
Samsung's New Sitcom: K-Pop Meets 'Glee' Meets 'The Office' urn:uuid:e64d48c1-ed33-ecef-0f15-77f9228823fe
It looks sort of like "Glee," but with everybody singing in Korean, at a Samsung office.]]> Wed, 17 Sep 2014 14:55 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:98b60d2c-5c74-959d-1e51-42fb8aae4c32
Zumba and 180LA get the people moving with the company's first spot and Nissan is one of the first to play up the royal baby annoucement]]> Tue, 16 Sep 2014 13:15 EDT
Rewind: From Zeta-Jones to Naked Potatoes, a Look at U.K. 'Food Porn' urn:uuid:98e51a50-b41d-1f6b-b3a6-83b92e5aaffc
Marks & Spencer's latest campaign represents an evolution of foodie advertising]]> Thu, 11 Sep 2014 06:45 EDT
Gisele Bundchen Shows Off Some Serious Toughness for Under Armour urn:uuid:6f51f402-0e34-4d44-92d2-693d07d0e316
The new Under Armour endorser works out amid social media from "OMG I love her" to "She's old" and "Stick to modeling sweetie."]]> Thu, 04 Sep 2014 09:53 EDT
Robin Williams Remembered in Commercials urn:uuid:2e7a7126-aa5c-ecb2-b97c-81ac4f415e42
Apple and TBWA turned to his inspirational speech about poetry from "Dead Poets Society" for its iPad Air ad "Your Verse" earlier this year.]]> Tue, 12 Aug 2014 13:15 EDT
The Story Behind Those Sexy Chinese Peach Butts urn:uuid:834cc255-ca3a-63a7-bafc-8381bc71998d
The latest product to go viral in China: peaches in panties. ]]> Fri, 01 Aug 2014 12:00 EDT
Knucklehead Signs Leggatt, Miller Launches Digital Studio in Burbank and More urn:uuid:47a97e5b-d03c-ac77-4faf-f51e41f316cd
All the latest production moves from around the industry]]> Tue, 22 Jul 2014 18:33 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:b0a93e6a-a92a-30fe-7761-ce231efc6dd1
This week: How to take care of guns in the house, an innovative way to broadcast soccer scores and more.]]> Mon, 30 Jun 2014 14:35 EDT
Rewind: Before Van Damme's 'Epic Split,' There Was Its Enya Soundtrack urn:uuid:dd63f712-15c8-afbf-2fb6-dba34eeae713
Part of what makes Volvo Trucks' ad "The Epic Split" so brilliant and bizarre is its Enya soundtrack. ]]> Thu, 19 Jun 2014 12:30 EDT
Band or Brand? Behind OK Go's 'The Writing's on the Wall' urn:uuid:7897ff02-6a2e-adb4-8e74-478ef6b3a900
Creative director approached viral stars' latest as a brand project, not a music video -- but this one had no sponsors.]]> Wed, 18 Jun 2014 11:00 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:5ee85ba7-0207-65a0-94b0-23b50bcb2d99
This Week: Beards as wildlife, a colorful welcome to Cannes, Bic's universal typeface and more.]]> Tue, 17 Jun 2014 12:30 EDT
'The Epic Split' and Old Spice Are Big Winners at AICP Show urn:uuid:48e5191d-e026-9ca0-08d0-04d9fd3ef660
Andreas Nilsson, who directed the spot, was the most-awarded director.]]> Fri, 13 Jun 2014 11:12 EDT
Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:64c97684-a596-11f3-c441-cce64be29711
A billboard cleans up a river and something mysterious is afoot in an Amazon ad.]]> Wed, 11 Jun 2014 16:00 EDT
The Right Pitch: Which Is Your Favorite 2014 World Cup Anthem? urn:uuid:728629c7-38f5-66c1-35ee-530f06df98f3
From Activia to Samsung, we're rounding up the anthems.]]> Wed, 11 Jun 2014 07:00 EDT
Dove 'Real Beauty Sketches' Wins Grand Effie at North American Effie Awards urn:uuid:468fc0ac-484e-2114-7c83-b196a68232c4
Dove's "Real Beauty Sketches" effort won the top prize at the 2014 Effie Awards Gala, held Thursday in New York.]]> Fri, 06 Jun 2014 11:20 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:51ba0c29-695e-fd80-f090-ab8da4531fdc
This week: Mario meets Mercedes-Benz.]]> Tue, 03 Jun 2014 16:15 EDT
Push for Ultra HD TV Grows: Behind Samsung's Blockbuster 4K Gladiator Ad urn:uuid:c01f9df6-60bf-e791-6d65-ec7994ee3ab1
The ad for a curved-screen UHD TV boasts an incredible level of detail.]]> Tue, 20 May 2014 14:15 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:94122832-4912-ca1d-4b7d-591e0760d4d8
Ikea's warm-blooded new "product" offering, another famous couple splits and more.]]> Tue, 20 May 2014 09:30 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:83dc956c-0b52-1ce9-069f-af5d0f9d2dcb
This week's best brand ideas include images of couples wrapped in plastic.]]> Wed, 14 May 2014 13:30 EDT
'The Epic Split' Wins Best of Show at the One Show urn:uuid:103071b3-32d4-11dd-54df-9369da28a8f6
It's the year of Volvo Trucks -- and Jean-Claude Van Damme.]]> Fri, 09 May 2014 21:00 EDT
Mattel Teams Up With Car-Rental Agency to Rent Hot Wheels to Kids urn:uuid:850f136b-10ae-2b32-28c6-9868f9e6c0ca
European tots learn the joy of play -- and rental contracts complete with late-return penalties.]]> Thu, 08 May 2014 06:00 EDT
Supermarket Chain Apologizes After Advertising on Iconic Sculpture urn:uuid:f17d04e3-2e07-a3ae-8626-f71a84ae0c8b
Morrisons emblazoned a baguette on the Angel of the North.]]> Tue, 06 May 2014 18:31 EDT