Creativity Online - Creativity News urn:uuid:f4fe74e6-2117-a1f5-a035-27683a12af95 2014-09-02T02:22:42-04:00 Creativity Online Staff Robin Williams Remembered in Commercials urn:uuid:2e7a7126-aa5c-ecb2-b97c-81ac4f415e42
Apple and TBWA turned to his inspirational speech about poetry from "Dead Poets Society" for its iPad Air ad "Your Verse" earlier this year.]]>
http://creativity-online.com/news/robin-williams-remembered-in-commercials/294562 Tue, 12 Aug 2014 13:15 EDT
The Story Behind Those Sexy Chinese Peach Butts urn:uuid:834cc255-ca3a-63a7-bafc-8381bc71998d
The latest product to go viral in China: peaches in panties. ]]>
http://creativity-online.com/news/the-story-behind-those-sexy-chinese-peach-butts/294431 Fri, 01 Aug 2014 12:00 EDT
Knucklehead Signs Leggatt, Miller Launches Digital Studio in Burbank and More urn:uuid:47a97e5b-d03c-ac77-4faf-f51e41f316cd
All the latest production moves from around the industry]]>
http://creativity-online.com/news/knucklehead-signs-leggatt-miller-launches-digital-studio-in-burbank-and-more/294280 Tue, 22 Jul 2014 18:33 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:b0a93e6a-a92a-30fe-7761-ce231efc6dd1
This week: How to take care of guns in the house, an innovative way to broadcast soccer scores and more.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293925 Mon, 30 Jun 2014 14:35 EDT
Rewind: Before Van Damme's 'Epic Split,' There Was Its Enya Soundtrack urn:uuid:dd63f712-15c8-afbf-2fb6-dba34eeae713
Part of what makes Volvo Trucks' ad "The Epic Split" so brilliant and bizarre is its Enya soundtrack. ]]>
http://creativity-online.com/news/rewind-before-van-dammes-epic-split-there-was-its-enya-soundtrack/293669 Thu, 19 Jun 2014 12:30 EDT
Band or Brand? Behind OK Go's 'The Writing's on the Wall' urn:uuid:7897ff02-6a2e-adb4-8e74-478ef6b3a900
Creative director approached viral stars' latest as a brand project, not a music video -- but this one had no sponsors.]]>
http://creativity-online.com/news/band-or-brand-behind-ok-gos-the-writings-on-the-wall/293772 Wed, 18 Jun 2014 11:00 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:5ee85ba7-0207-65a0-94b0-23b50bcb2d99
This Week: Beards as wildlife, a colorful welcome to Cannes, Bic's universal typeface and more.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293743 Tue, 17 Jun 2014 12:30 EDT
'The Epic Split' and Old Spice Are Big Winners at AICP Show urn:uuid:48e5191d-e026-9ca0-08d0-04d9fd3ef660
Andreas Nilsson, who directed the spot, was the most-awarded director.]]>
http://creativity-online.com/news/the-epic-split-and-old-spice-are-big-winners-at-aicp-show/293708 Fri, 13 Jun 2014 11:12 EDT
Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:64c97684-a596-11f3-c441-cce64be29711
A billboard cleans up a river and something mysterious is afoot in an Amazon ad.]]>
http://creativity-online.com/news/creativity-top-5-the-best-brand-ideas-of-the-week/293667 Wed, 11 Jun 2014 16:00 EDT
The Right Pitch: Which Is Your Favorite 2014 World Cup Anthem? urn:uuid:728629c7-38f5-66c1-35ee-530f06df98f3
From Activia to Samsung, we're rounding up the anthems.]]>
http://creativity-online.com/news/the-right-pitch-which-is-your-favorite-2014-world-cup-anthem/293645 Wed, 11 Jun 2014 07:00 EDT
Dove 'Real Beauty Sketches' Wins Grand Effie at North American Effie Awards urn:uuid:468fc0ac-484e-2114-7c83-b196a68232c4
Dove's "Real Beauty Sketches" effort won the top prize at the 2014 Effie Awards Gala, held Thursday in New York.]]>
http://creativity-online.com/news/dove-real-beauty-sketches-wins-grand-effie-at-north-american-effie-awards/293571 Fri, 06 Jun 2014 11:20 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:51ba0c29-695e-fd80-f090-ab8da4531fdc
This week: Mario meets Mercedes-Benz.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293531 Tue, 03 Jun 2014 16:15 EDT
Push for Ultra HD TV Grows: Behind Samsung's Blockbuster 4K Gladiator Ad urn:uuid:c01f9df6-60bf-e791-6d65-ec7994ee3ab1
The ad for a curved-screen UHD TV boasts an incredible level of detail.]]>
http://creativity-online.com/news/push-for-ultra-hd-tv-grows-behind-samsungs-blockbuster-4k-gladiator-ad/293270 Tue, 20 May 2014 14:15 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:94122832-4912-ca1d-4b7d-591e0760d4d8
Ikea's warm-blooded new "product" offering, another famous couple splits and more.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293293 Tue, 20 May 2014 09:30 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:83dc956c-0b52-1ce9-069f-af5d0f9d2dcb
This week's best brand ideas include images of couples wrapped in plastic.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293197 Wed, 14 May 2014 13:30 EDT
'The Epic Split' Wins Best of Show at the One Show urn:uuid:103071b3-32d4-11dd-54df-9369da28a8f6
It's the year of Volvo Trucks -- and Jean-Claude Van Damme.]]>
http://creativity-online.com/news/the-epic-split-wins-best-of-show-at-the-one-show/293085 Fri, 09 May 2014 21:00 EDT
Mattel Teams Up With Car-Rental Agency to Rent Hot Wheels to Kids urn:uuid:850f136b-10ae-2b32-28c6-9868f9e6c0ca
European tots learn the joy of play -- and rental contracts complete with late-return penalties.]]>
http://creativity-online.com/news/mattel-teams-up-with-carrental-agency-to-rent-hot-wheels-to-kids/293072 Thu, 08 May 2014 06:00 EDT
Supermarket Chain Apologizes After Advertising on Iconic Sculpture urn:uuid:f17d04e3-2e07-a3ae-8626-f71a84ae0c8b
Morrisons emblazoned a baguette on the Angel of the North.]]>
http://creativity-online.com/news/supermarket-chain-apologizes-after-advertising-on-iconic-sculpture/293048 Tue, 06 May 2014 18:31 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:03b32f76-6429-b9e9-ac7f-8125bc735f42
This week's best brand ideas includes a Nivea ad that will help you track your kids.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293051 Tue, 06 May 2014 14:25 EDT
'The Drinkable Book' Will Make It Safe to Drink the Water urn:uuid:5ff3ea0f-59a8-a3fa-ba14-83d0529bc07b
Science and creativity come together in campaign for charity.]]>
http://creativity-online.com/news/the-drinkable-book-will-make-it-safe-to-drink-the-water/292776 Thu, 01 May 2014 07:00 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:be907a88-d78d-703d-e738-27ef6aa86460
This week's best brand ideas include a pizza beardkin from Boston Pizza.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/292936 Tue, 29 Apr 2014 17:37 EDT
Droga5 Wins Top Prize for Thunderclap at 50th Andy Awards urn:uuid:d91ee6a4-2977-9f33-ee26-e4cabb11c7e0
Thunderclap is a "crowdspeaking" platform that lets users create a campaign with a message and invite their networks to support it.]]>
http://creativity-online.com/news/droga5-wins-top-prize-for-thunderclap-at-50th-andy-awards/292882 Fri, 25 Apr 2014 12:12 EDT
Take 30 Seconds to Watch the Winners of Tribeca Film Festival's Vine Contest urn:uuid:73196d3c-0436-e0d4-a757-6f625a2bc240
#6SecFilms Competition honorees unleashed "stupendous creativity" under a six-second time limit.]]>
http://creativity-online.com/news/take-30-seconds-to-watch-the-winners-of-tribeca-film-festivals-vine-contest/292658 Tue, 15 Apr 2014 14:00 EDT
See the Spot: Kevin Spacey Is E-Trade's Talent Scout urn:uuid:30dd8e27-6ba9-1e70-68a8-b155dd8b592d
Commercial utilizes humor but eschews singing and dancing.]]>
http://creativity-online.com/news/see-the-spot-kevin-spacey-is-etrades-talent-scout/292643 Mon, 14 Apr 2014 14:30 EDT
Forsman & Bodenfors Wins Black Cube for Volvo Work at ADC Awards urn:uuid:593a453d-b88a-a967-fc84-968b08e44a3b
Swedish truck manufacturer wins 15 awards, including Client of the Year.]]>
http://creativity-online.com/news/forsman--bodenfors-wins-black-cube-for-volvo-work-at-adc-awards/292581 Thu, 10 Apr 2014 13:00 EDT
April Fool's 2014: From Cheetos Perfume to Eagle-Caught Salmon urn:uuid:a5733a74-4831-76b6-136a-5b8ae61c5249
Fresh Direct's sustainability effort trumps all others, even Branson's balloon-shaped skyscraper.]]>
http://creativity-online.com/news/april-fools-2014-from-cheetos-perfume-to-eaglecaught-salmon/292408 Tue, 01 Apr 2014 09:45 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:efcc3b6e-4651-1526-f0d7-7ae956410727
Ad Age's Creativity presents the most innovative ideas in advertising and marketing of the previous week.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/292241 Thu, 20 Mar 2014 06:30 EDT
P&G, Google and Adobe Make TED's 2013 Ads Worth Spreading urn:uuid:8f03f457-2d88-afec-68e8-a46840a17ed9
Emotional storytelling takes center stage in many of this year's TED Ads Worth Spreading.]]>
http://creativity-online.com/news/pg-google-and-adobe-make-teds-2013-ads-worth-spreading/292164 Fri, 14 Mar 2014 15:13 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:feda7d99-4f33-4edf-e823-6026f4e78fa6
Ad Age's Creativity presents the most innovative ideas in advertising and marketing of the previous week.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/292110 Tue, 11 Mar 2014 14:02 EDT
The Creativity Top 5: The Best Brand Ideas of the Week urn:uuid:1ff9c173-b9cc-e666-faeb-d2e9b1d6f7c0
In this week's installment: IKEA demonstrates space-saving on a billboard, and ATMs turn into GAYTMs in Australia.]]>
http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/291948 Mon, 03 Mar 2014 12:35 EST