Creativity Online - Behind The Work http://creativity-online.com/xml/rss-sections.php?section_id=535 en-us 120 Creativity Online - Behind The Work http%3A%2F%2Fcreativity-online.com%2Fxml%2Frss-sections.php%3Fsection_id%3D535 http://creativity-online.com/images/logo-rss.gif Foursquare Rolls Out New Check-In Maps Sponsored by Samsung http://creativity-online.com/news/foursquare-rolls-out-new-checkin-maps-sponsored-by-samsung/242086
Foursquare has partnered with Samsung for My History, a new feature that will provide users with infographics based on their check-in histories.]]>
http://creativity-online.com/news/foursquare-rolls-out-new-checkin-maps-sponsored-by-samsung/242086 Thu, 13 Jun 2013 11:18 EDT
Dove: The Evolution From 'Evolution' http://creativity-online.com/news/dove-the-evolution-from-evolution/242034
Eight years after first 'Real Beauty' viral video, Unilever scores another hit, fueled by strong insight and lessons learned.]]>
http://creativity-online.com/news/dove-the-evolution-from-evolution/242034 Tue, 11 Jun 2013 11:12 EDT
Freak Out Your Pets With AT&T's Digital Life http://creativity-online.com/news/freak-out-your-pets-with-atts-digital-life/241875
BBDO N.Y. campaign for company's remote house access product features your four-legged friends, alone at home]]>
http://creativity-online.com/news/freak-out-your-pets-with-atts-digital-life/241875 Wed, 05 Jun 2013 12:55 EDT
Mattel Sends Barbie On A Road Trip to Find a New Home http://creativity-online.com/news/mattel-sends-barbie-on-a-road-trip-to-find-a-new-home/241801
Mario Lopez Enlisted To Help Her Move Out of Malibu]]>
http://creativity-online.com/news/mattel-sends-barbie-on-a-road-trip-to-find-a-new-home/241801 Fri, 31 May 2013 09:33 EDT
Now You Can Record TV Shows With a Tweet http://creativity-online.com/news/now-you-can-record-tv-shows-with-a-tweet/241580
Brazil's Sky TV Lets Subscribers Record Shows by Hashtag]]>
http://creativity-online.com/news/now-you-can-record-tv-shows-with-a-tweet/241580 Mon, 20 May 2013 12:44 EDT
Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines http://creativity-online.com/news/behind-cokes-attempt-to-unite-indians-and-pakistanis-with-vending-machines/241554
Leo Burnett's Ambitious Campaign to Ease Tensions Between Feuding Countries]]>
http://creativity-online.com/news/behind-cokes-attempt-to-unite-indians-and-pakistanis-with-vending-machines/241554 Mon, 20 May 2013 07:00 EDT
Tennis Pro Jo-Wilfried Tsonga Embarks on Robot Training Regimen via Twitter http://creativity-online.com/news/tennis-pro-jowilfried-tsonga-embarks-on-robot-training-regimen-via-twitter/241522
BNP Paribas marks 40th anniversary of French Open Sponsorship with A.I.-driven effort via We Are Social]]>
http://creativity-online.com/news/tennis-pro-jowilfried-tsonga-embarks-on-robot-training-regimen-via-twitter/241522 Thu, 16 May 2013 12:42 EDT
Qantas to Flyers: Ditch Your Kindles, Read Our Custom Book Collection http://creativity-online.com/news/qantas-to-flyers-ditch-your-kindles-read-our-custom-book-collection/241506
Droga5 Sydney Creates Bespoke Tomes For Airline's Valued Customers]]>
http://creativity-online.com/news/qantas-to-flyers-ditch-your-kindles-read-our-custom-book-collection/241506 Thu, 16 May 2013 10:41 EDT
Oreo's New "Wonderfilled" Campaign Wants to Sap the Cynicism Out of Your Day http://creativity-online.com/news/oreos-new-wonderfilled-campaign-wants-to-sap-the-cynicism-out-of-your-day/241459
New push out of Martin Agency aspires to move brand into icon territory]]>
http://creativity-online.com/news/oreos-new-wonderfilled-campaign-wants-to-sap-the-cynicism-out-of-your-day/241459 Tue, 14 May 2013 11:59 EDT
A Few of Our Favorite Saul Bass Logos http://creativity-online.com/news/a-few-of-our-favorite-saul-bass-logos/241361
Google Doodle shows he's best remembered as a filmmaker but his work as a commercial logo designer was spectacular]]>
http://creativity-online.com/news/a-few-of-our-favorite-saul-bass-logos/241361 Wed, 08 May 2013 00:00 EDT
Delta Launches T4 at JFK With 'Pop Up' Terminal, Personalized Billboards http://creativity-online.com/news/delta-launches-t4-at-jfk-with-pop-up-terminal-personalized-billboards/235971
Integrated campaign promotes $1.4 billion terminal in New York]]>
http://creativity-online.com/news/delta-launches-t4-at-jfk-with-pop-up-terminal-personalized-billboards/235971 Fri, 03 May 2013 12:21 EDT
Lowe's Embraces Six-Second Vine Videos for Spring Campaign http://creativity-online.com/news/lowes-embraces-sixsecond-vine-videos-for-spring-campaign/241252
Dozen Videos Offer Home Improvement Tips]]>
http://creativity-online.com/news/lowes-embraces-sixsecond-vine-videos-for-spring-campaign/241252 Thu, 02 May 2013 11:43 EDT
Fanta Launches 'Play Fanta,' a Global Graphic-Novel Campaign http://creativity-online.com/news/fanta-launches-play-fanta-a-global-graphicnovel-campaign/241213
Ogilvy & Mather Behind 190-Market Teen-Focused Push]]>
http://creativity-online.com/news/fanta-launches-play-fanta-a-global-graphicnovel-campaign/241213 Fri, 26 Apr 2013 12:43 EDT
How IBM Turned Its Scientists Into Atomic Moviemakers http://creativity-online.com/news/how-ibm-turned-its-scientists-into-atomic-moviemakers/241265
Behind the Tiny, But Powerful Tale 'A Boy and His Atom']]>
http://creativity-online.com/news/how-ibm-turned-its-scientists-into-atomic-moviemakers/241265 Fri, 26 Apr 2013 12:43 EDT
JCPenney is Back Under Tony Granger's Watch http://creativity-online.com/news/jcpenney-is-back-under-tony-grangers-watch/241083
Now that the retailer's creative has moved to Y&R, what will the new ads look like?]]>
http://creativity-online.com/news/jcpenney-is-back-under-tony-grangers-watch/241083 Wed, 24 Apr 2013 17:30 EDT
See Jaguar's 12 Minute Film Starring Homeland Actor Damian Lewis http://creativity-online.com/news/see-jaguars-12-minute-film-starring-homeland-actor-damian-lewis/241066
Automaker Using Slick Short Movie to Market the $100,000 F-Type Sports Car]]>
http://creativity-online.com/news/see-jaguars-12-minute-film-starring-homeland-actor-damian-lewis/241066 Wed, 24 Apr 2013 10:36 EDT
Sitdown with a Director: Bob Industries' Zach Math Talks 'Ship My Pants' http://creativity-online.com/news/sitdown-with-a-director-bob-industries-zach-math-talks-ship-my-pants/241061
On how deep and creative you can get around Kmart's ridiculous line]]>
http://creativity-online.com/news/sitdown-with-a-director-bob-industries-zach-math-talks-ship-my-pants/241061 Tue, 23 Apr 2013 18:14 EDT
Adidas Brings Out 'Boston Stands As One' Shirt http://creativity-online.com/news/adidas-brings-out-boston-stands-as-one-shirt/240987
Marathon Sponsor Donates Proceeds to Charity Dedicated to Bombing Victims]]>
http://creativity-online.com/news/adidas-brings-out-boston-stands-as-one-shirt/240987 Fri, 19 Apr 2013 12:38 EDT
Ball and Its Mason Jars Get Better With Age -- Thanks to Pinterest, DIY http://creativity-online.com/news/ball-and-its-mason-jars-get-better-with-age--thanks-to-pinterest-diy/240911
A Recognizable Name, a New Approach to Marketing and a Perfect Storm of Trends Has Jarden's Jars Riding High.]]>
http://creativity-online.com/news/ball-and-its-mason-jars-get-better-with-age--thanks-to-pinterest-diy/240911 Tue, 16 Apr 2013 11:57 EDT
How to Capitalize on Your Brand's Unplanned Star Turn on 'Mad Men' http://creativity-online.com/news/how-to-capitalize-on-your-brands-unplanned-star-turn-on-mad-men/240824
Free Publicity But No Control for the Headphone Maker Koss]]>
http://creativity-online.com/news/how-to-capitalize-on-your-brands-unplanned-star-turn-on-mad-men/240824 Thu, 11 Apr 2013 10:36 EDT
Liquid-Plumr's Hot Dirty Plumbers Come Knocking At Your Door http://creativity-online.com/news/liquidplumrs-hot-dirty-plumbers-come-knocking-at-your-door/239876
Brand's Contest Sends Beefcake to Your Home to Service Your Household Needs]]>
http://creativity-online.com/news/liquidplumrs-hot-dirty-plumbers-come-knocking-at-your-door/239876 Wed, 10 Apr 2013 07:40 EDT
Rewind: Remembering Annette Funicello-and Her Skippy Ads http://creativity-online.com/news/rewind-remembering-annette-funicelloand-her-skippy-ads/240783
In Popular Spots from '70s and '80s, She'd Say the Brand Was "Hard to Beat"]]>
http://creativity-online.com/news/rewind-remembering-annette-funicelloand-her-skippy-ads/240783 Tue, 09 Apr 2013 15:56 EDT
Beyonce Looks Back at Her Past in New Pepsi Spot http://creativity-online.com/news/beyonce-looks-back-at-her-past-in-new-pepsi-spot/240709
Brand's Global Brand Ambassador Was Very Hands On in Development, Production of 'Mirrors']]>
http://creativity-online.com/news/beyonce-looks-back-at-her-past-in-new-pepsi-spot/240709 Thu, 04 Apr 2013 12:37 EDT
In Honor of 'Mad Men's' Return, See Our Favorite Ads from the 1960s http://creativity-online.com/news/in-honor-of-mad-mens-return-see-our-favorite-ads-from-the-1960s/240702
WWDDD: Scroll Through These Classics and Ask Yourself, 'What Would Don Draper Do?']]>
http://creativity-online.com/news/in-honor-of-mad-mens-return-see-our-favorite-ads-from-the-1960s/240702 Thu, 04 Apr 2013 10:48 EDT
Yabba Dabba Cough! Flashback to when The Flintstones Shilled Cigarettes -- and an Anti-Cancer Message Too http://creativity-online.com/news/yabba-dabba-cough-flashback-to-when-the-flintstones-shilled-cigarettes--and-an-anticancer-message-too/240668
Fred and Co. Hold the Crown as the Most Popular Cartoon Characters Ever Used to Sell Products]]>
http://creativity-online.com/news/yabba-dabba-cough-flashback-to-when-the-flintstones-shilled-cigarettes--and-an-anticancer-message-too/240668 Tue, 02 Apr 2013 13:21 EDT
Phil Jackson and AOL Team Up to Punk Twitter http://creativity-online.com/news/phil-jackson-and-aol-team-up-to-punk-twitter/240612
NBA Coaching Legend's Tweet a 'Teaser' for AOL Initiative]]>
http://creativity-online.com/news/phil-jackson-and-aol-team-up-to-punk-twitter/240612 Thu, 28 Mar 2013 17:56 EDT
Behind the Cut: Charlie Johnston and Paul Snyder on Editing AT&T's 'It's Not Complicated' http://creativity-online.com/news/behind-the-cut-charlie-johnston-and-paul-snyder-on-editing-atts-its-not-complicated/240531
From too many laughs to overly enthusiastic kids--the challenges of cutting the hilarious campaign]]>
http://creativity-online.com/news/behind-the-cut-charlie-johnston-and-paul-snyder-on-editing-atts-its-not-complicated/240531 Mon, 25 Mar 2013 13:01 EDT
Sit-down with a Director: Jorma Taccone on AT&T's 'It's Not Complicated' http://creativity-online.com/news/sitdown-with-a-director-jorma-taccone-on-atts-its-not-complicated/240525
Man behind camera talks kooky kids and the art of improv]]>
http://creativity-online.com/news/sitdown-with-a-director-jorma-taccone-on-atts-its-not-complicated/240525 Fri, 22 Mar 2013 18:18 EDT
Are AT&T's Head-wiggling, High-fiving Kids for Real? http://creativity-online.com/news/are-atts-headwiggling-highfiving-kids-for-real/240524
How BBDO Atlanta brought a mobile network's dry brand attributes to life with a bit of child-inspired magic]]>
http://creativity-online.com/news/are-atts-headwiggling-highfiving-kids-for-real/240524 Fri, 22 Mar 2013 18:05 EDT
Major China Websites Plan Blackout To Mark Earth Hour http://creativity-online.com/news/major-china-websites-plan-blackout-to-mark-earth-hour/240500
Users Will Have To Navigate By Spotlight In Campaign From BBH China]]>
http://creativity-online.com/news/major-china-websites-plan-blackout-to-mark-earth-hour/240500 Fri, 22 Mar 2013 12:05 EDT