Creativity Online - Behind The Work http://creativity-online.com/xml/rss-sections.php?section_id=535 en-us 120 Creativity Online - Behind The Work http%3A%2F%2Fcreativity-online.com%2Fxml%2Frss-sections.php%3Fsection_id%3D535 http://creativity-online.com/images/logo-rss.gif Why Burger King Gave These Funny Sleep Masks To Korean Commuters http://creativity-online.com/news/why-burger-king-gave-these-funny-sleep-masks-to-korean-commuters/298186
Dozing subway passengers wore an attention-getting message, right on their face.]]>
http://creativity-online.com/news/why-burger-king-gave-these-funny-sleep-masks-to-korean-commuters/298186 Wed, 22 Apr 2015 21:00 EDT
Toyota Rolls Out Hydrogen Fuel-Cell Car With Campaign Calling 'Bullsh*t' on Critics http://creativity-online.com/news/toyota-rolls-out-hydrogen-fuelcell-car-with-campaign-calling-bullsht-on-critics/298183
Morgan Spurlock directed Droga5's first video for Toyota's forthcoming Mirai, which counts water as its only emission.]]>
http://creativity-online.com/news/toyota-rolls-out-hydrogen-fuelcell-car-with-campaign-calling-bullsht-on-critics/298183 Wed, 22 Apr 2015 09:30 EDT
Extreme Sports Athletes Put Bobbi Brown's Makeup to the Test http://creativity-online.com/news/extreme-sports-athletes-put-bobbi-browns-makeup-to-the-test/298138
Cosmetics brand aims to show its Long-Wear makeup line is life-proof.]]>
http://creativity-online.com/news/extreme-sports-athletes-put-bobbi-browns-makeup-to-the-test/298138 Tue, 21 Apr 2015 07:00 EDT
HBO Starts a Dragon Hunt to Promote 'Game of Thrones' Season Premiere http://creativity-online.com/news/hbo-starts-a-dragon-hunt-to-promote-game-of-thrones-season-premiere/298003
A social campaign via 360i asks viewers to catch Drogon.]]>
http://creativity-online.com/news/hbo-starts-a-dragon-hunt-to-promote-game-of-thrones-season-premiere/298003 Fri, 10 Apr 2015 14:23 EDT
Toyota's 'Mas Que Un Auto' Is More Than Your Average Campaign http://creativity-online.com/news/toyotas-mas-que-un-auto-is-more-than-your-average-campaign/297904
Hispanic 'Badge' Campaign Via Conill Takes Personalization to a New Level]]>
http://creativity-online.com/news/toyotas-mas-que-un-auto-is-more-than-your-average-campaign/297904 Tue, 07 Apr 2015 07:00 EDT
How KFC Reinvented the Fast Food Toy Meal in China http://creativity-online.com/news/how-kfc-reinvented-the-fast-food-toy-meal-in-china/297019
KFC used figurines of a hot boy band to unlock digital content, with an app downloaded over 1.3 million times in a month.]]>
http://creativity-online.com/news/how-kfc-reinvented-the-fast-food-toy-meal-in-china/297019 Fri, 06 Feb 2015 10:41 EST
Behind the Work: The Air Makes It Home in Droga5's Latest for Air Wick http://creativity-online.com/news/behind-the-work-the-air-makes-it-home-in-droga5s-latest-for-air-wick/296890
Emotional film takes air's point of view.]]>
http://creativity-online.com/news/behind-the-work-the-air-makes-it-home-in-droga5s-latest-for-air-wick/296890 Thu, 29 Jan 2015 14:54 EST
James Patterson Launches Self-Destructing Book With Help of Mother N.Y. http://creativity-online.com/news/james-patterson-launches-selfdestructing-book-with-help-of-mother-ny/296689
Author says this is a publishing first]]>
http://creativity-online.com/news/james-patterson-launches-selfdestructing-book-with-help-of-mother-ny/296689 Wed, 21 Jan 2015 13:30 EST
Behind the Work: Y&R and VML Create Robo-Fountain for Drink Up Initiative http://creativity-online.com/news/behind-the-work-yr-and-vml-create-robofountain-for-drink-up-initiative/294754
Agencies and interactive shop YesYesNo work with the Partnership for a Healthier America on water effort.]]>
http://creativity-online.com/news/behind-the-work-yr-and-vml-create-robofountain-for-drink-up-initiative/294754 Thu, 28 Aug 2014 15:30 EDT
Behind the Work: A Red Sox-Themed Paint Line From Benjamin Moore and The Martin Agency http://creativity-online.com/news/behind-the-work-a-red-soxthemed-paint-line-from-benjamin-moore-and-the-martin-agency/294533
The Fenway-inspired colors include The Green Monster, matching the park's left field wall, and Foul Pole Yellow.]]>
http://creativity-online.com/news/behind-the-work-a-red-soxthemed-paint-line-from-benjamin-moore-and-the-martin-agency/294533 Mon, 11 Aug 2014 12:50 EDT
Behind the Work: Old ESPN 'SportsCenter' Set Gets Picked by 'American Pickers' http://creativity-online.com/news/behind-the-work-old-espn-sportscenter-set-gets-picked-by-american-pickers/294104
The crossover with the History Channel arrives on the heels of the sports show's revamp.]]>
http://creativity-online.com/news/behind-the-work-old-espn-sportscenter-set-gets-picked-by-american-pickers/294104 Mon, 14 Jul 2014 14:30 EDT
'Unapologetic': Barbie to Pose in Sports Illustrated Swimsuit Issue http://creativity-online.com/news/unapologetic-barbie-to-pose-in-sports-illustrated-swimsuit-issue/291638
Swimsuit Appearance Gives Barbie the Chance to 'Own' Who She Is, Mattel Says]]>
http://creativity-online.com/news/unapologetic-barbie-to-pose-in-sports-illustrated-swimsuit-issue/291638 Tue, 11 Feb 2014 11:57 EST
Here's How This Hairy US Weekly Cover Landed in Chobani's Super Bowl Ad http://creativity-online.com/news/heres-how-this-hairy-us-weekly-cover-landed-in-chobanis-super-bowl-ad/291432
Other Magazines Were Considered for the Spot]]>
http://creativity-online.com/news/heres-how-this-hairy-us-weekly-cover-landed-in-chobanis-super-bowl-ad/291432 Fri, 31 Jan 2014 13:56 EST
Marshawn Lynch Strikes Deal With Skittles for Seattle Mix Packs http://creativity-online.com/news/marshawn-lynch-strikes-deal-with-skittles-for-seattle-mix-packs/291354
Brand to Auction Three Seattle Mix Packages and Give More Away in Seattle]]>
http://creativity-online.com/news/marshawn-lynch-strikes-deal-with-skittles-for-seattle-mix-packs/291354 Tue, 28 Jan 2014 12:08 EST
Behind the Super Bowl Ad: Jaguar Banks On British Villains To Steal The Show http://creativity-online.com/news/behind-the-super-bowl-ad-jaguar-banks-on-british-villains-to-steal-the-show/291340
'Bad is Good' in the Carmaker's Challenger Campaign]]>
http://creativity-online.com/news/behind-the-super-bowl-ad-jaguar-banks-on-british-villains-to-steal-the-show/291340 Tue, 28 Jan 2014 04:46 EST
Coke Reunites Families for Chinese New Year http://creativity-online.com/news/coke-reunites-families-for-chinese-new-year/291319
The Brand Sent Migrant Workers Home to Their Children]]>
http://creativity-online.com/news/coke-reunites-families-for-chinese-new-year/291319 Mon, 27 Jan 2014 12:13 EST
John Varvatos Turns Kiss Into 'Rock 'n' Roll Gentlemen' for New Campaign http://creativity-online.com/news/john-varvatos-turns-kiss-into-rock-n-roll-gentlemen-for-new-campaign/291076
Face-Painted Rockers Will Be Featured in Print Ads and Short Film]]>
http://creativity-online.com/news/john-varvatos-turns-kiss-into-rock-n-roll-gentlemen-for-new-campaign/291076 Tue, 14 Jan 2014 11:40 EST
Here's Why Martha Stewart Appeared in an Ad for Throat Drops Last Night http://creativity-online.com/news/heres-why-martha-stewart-appeared-in-an-ad-for-throat-drops-last-night/291059
She Wasn't the First Choice for the Pine Brothers Spot]]>
http://creativity-online.com/news/heres-why-martha-stewart-appeared-in-an-ad-for-throat-drops-last-night/291059 Mon, 13 Jan 2014 11:57 EST
Behind the Ad Music: Old Spice's Singing Stalker Moms http://creativity-online.com/news/behind-the-ad-music-old-spices-singing-stalker-moms/290990
Walker Music and W&K Portland On The Making Of Viral Hit "Momsong"]]>
http://creativity-online.com/news/behind-the-ad-music-old-spices-singing-stalker-moms/290990 Thu, 09 Jan 2014 06:50 EST
Yes, There Really Was a Car in That Mysterious Giant Amazon Box http://creativity-online.com/news/yes-there-really-was-a-car-in-that-mysterious-giant-amazon-box/290969
Erich Marx, Nissan's Social Media Director, Speaks to Ad Age's Media Guy, Simon Dumenco]]>
http://creativity-online.com/news/yes-there-really-was-a-car-in-that-mysterious-giant-amazon-box/290969 Wed, 08 Jan 2014 13:06 EST
These Clever Ads Prove the 'B' in B-to-B Doesn't Stand For Boring http://creativity-online.com/news/these-clever-ads-prove-the-b-in-btob-doesnt-stand-for-boring/290938
Innovative Biz to Biz Work From Adobe, Forbo, Moen and Others]]>
http://creativity-online.com/news/these-clever-ads-prove-the-b-in-btob-doesnt-stand-for-boring/290938 Tue, 07 Jan 2014 11:30 EST
Time Warner Cable Gets Victor Cruz to Catch a Football in the Dark http://creativity-online.com/news/time-warner-cable-gets-victor-cruz-to-catch-a-football-in-the-dark/245670
Victor Cruz Wants to Go to the Pro Bowl -- and Ogilvy Hopes to Make it Happen]]>
http://creativity-online.com/news/time-warner-cable-gets-victor-cruz-to-catch-a-football-in-the-dark/245670 Fri, 13 Dec 2013 13:23 EST
HBO Invites You to Burn 'Game of Thrones' Creepy Young King Joffrey in First-Ever Internet Roast http://creativity-online.com/news/hbo-invites-you-to-burn-game-of-thrones-creepy-young-king-joffrey-in-firstever-internet-roast/245652
360i Invites "Game of Thrones" fans to spew online vitriol at the internet's most-hated character.]]>
http://creativity-online.com/news/hbo-invites-you-to-burn-game-of-thrones-creepy-young-king-joffrey-in-firstever-internet-roast/245652 Thu, 12 Dec 2013 09:01 EST
Heineken Dares Karaoke Singers to Perform in Front of Thousands http://creativity-online.com/news/heineken-dares-karaoke-singers-to-perform-in-front-of-thousands/245611
'Carol Karaoke' Effort Created by Wieden & Kennedy]]>
http://creativity-online.com/news/heineken-dares-karaoke-singers-to-perform-in-front-of-thousands/245611 Tue, 10 Dec 2013 11:07 EST
Nissan Creates Oculus Rift Experience to Entice Younger Consumers http://creativity-online.com/news/nissan-creates-oculus-rift-experience-to-entice-younger-consumers/245555
Tokyo Motor Show experience from AKQA lets the tech-savvy design car with their eyes and virtual reality goggles]]>
http://creativity-online.com/news/nissan-creates-oculus-rift-experience-to-entice-younger-consumers/245555 Thu, 05 Dec 2013 12:22 EST
Zappos Turns Baggage Carousel Into Wheel of Fortune-Style Game http://creativity-online.com/news/zappos-turns-baggage-carousel-into-wheel-of-fortunestyle-game/245467
Brand Makes Sure Thanksgiving Travel Doesn't Totally Suck for One of Its Biggest Markets]]>
http://creativity-online.com/news/zappos-turns-baggage-carousel-into-wheel-of-fortunestyle-game/245467 Wed, 27 Nov 2013 10:46 EST
Rewind: Young John Slattery Can't Believe His Luck in This 1980s Sports Illustrated Commercial http://creativity-online.com/news/rewind-young-john-slattery-cant-believe-his-luck-in-this-1980s-sports-illustrated-commercial/245448
Remember When Sports Bloopers Were All the Rage?]]>
http://creativity-online.com/news/rewind-young-john-slattery-cant-believe-his-luck-in-this-1980s-sports-illustrated-commercial/245448 Tue, 26 Nov 2013 14:22 EST
See the Spot: Garnett Uses Beats to Drown Out Obnoxious Knicks Fans http://creativity-online.com/news/see-the-spot-garnett-uses-beats-to-drown-out-obnoxious-knicks-fans/245422
Three-Minute Director's Cut Too Realistic for TV]]>
http://creativity-online.com/news/see-the-spot-garnett-uses-beats-to-drown-out-obnoxious-knicks-fans/245422 Mon, 25 Nov 2013 13:19 EST
HP Effort Enlists Clams Casino to Make Music With Consumers http://creativity-online.com/news/hp-effort-enlists-clams-casino-to-make-music-with-consumers/245263
Real Time Response Event out of 180 L.A. Brings New Approach to Music and Video Creation]]>
http://creativity-online.com/news/hp-effort-enlists-clams-casino-to-make-music-with-consumers/245263 Thu, 14 Nov 2013 11:14 EST
6 Secrets to Being a Proper Zombie from The Walking Dead's Greg Nicotero http://creativity-online.com/news/6-secrets-to-being-a-proper-zombie-from-the-walking-deads-greg-nicotero/245058
The AMC Show's Resident Makeup FX Guru/EP/Director on How to Look Really Undead]]>
http://creativity-online.com/news/6-secrets-to-being-a-proper-zombie-from-the-walking-deads-greg-nicotero/245058 Thu, 31 Oct 2013 13:16 EDT