Creativity Online - Behind The Work http://creativity-online.com/xml/rss-sections.php?section_id=535&xml=RSS2 en-us 120 Creativity Online - Behind The Work http%3A%2F%2Fcreativity-online.com%2Fxml%2Frss-sections.php%3Fsection_id%3D535%26xml%3DRSS2 http://creativity-online.com/images/logo-rss.gif 'Unapologetic': Barbie to Pose in Sports Illustrated Swimsuit Issue http://creativity-online.com/news/unapologetic-barbie-to-pose-in-sports-illustrated-swimsuit-issue/291638
Swimsuit Appearance Gives Barbie the Chance to 'Own' Who She Is, Mattel Says]]>
http://creativity-online.com/news/unapologetic-barbie-to-pose-in-sports-illustrated-swimsuit-issue/291638 Tue, 11 Feb 2014 11:57 EST
Here's How This Hairy US Weekly Cover Landed in Chobani's Super Bowl Ad http://creativity-online.com/news/heres-how-this-hairy-us-weekly-cover-landed-in-chobanis-super-bowl-ad/291432
Other Magazines Were Considered for the Spot]]>
http://creativity-online.com/news/heres-how-this-hairy-us-weekly-cover-landed-in-chobanis-super-bowl-ad/291432 Fri, 31 Jan 2014 13:56 EST
Marshawn Lynch Strikes Deal With Skittles for Seattle Mix Packs http://creativity-online.com/news/marshawn-lynch-strikes-deal-with-skittles-for-seattle-mix-packs/291354
Brand to Auction Three Seattle Mix Packages and Give More Away in Seattle]]>
http://creativity-online.com/news/marshawn-lynch-strikes-deal-with-skittles-for-seattle-mix-packs/291354 Tue, 28 Jan 2014 12:08 EST
Behind the Super Bowl Ad: Jaguar Banks On British Villains To Steal The Show http://creativity-online.com/news/behind-the-super-bowl-ad-jaguar-banks-on-british-villains-to-steal-the-show/291340
'Bad is Good' in the Carmaker's Challenger Campaign]]>
http://creativity-online.com/news/behind-the-super-bowl-ad-jaguar-banks-on-british-villains-to-steal-the-show/291340 Tue, 28 Jan 2014 04:46 EST
Coke Reunites Families for Chinese New Year http://creativity-online.com/news/coke-reunites-families-for-chinese-new-year/291319
The Brand Sent Migrant Workers Home to Their Children]]>
http://creativity-online.com/news/coke-reunites-families-for-chinese-new-year/291319 Mon, 27 Jan 2014 12:13 EST
John Varvatos Turns Kiss Into 'Rock 'n' Roll Gentlemen' for New Campaign http://creativity-online.com/news/john-varvatos-turns-kiss-into-rock-n-roll-gentlemen-for-new-campaign/291076
Face-Painted Rockers Will Be Featured in Print Ads and Short Film]]>
http://creativity-online.com/news/john-varvatos-turns-kiss-into-rock-n-roll-gentlemen-for-new-campaign/291076 Tue, 14 Jan 2014 11:40 EST
Here's Why Martha Stewart Appeared in an Ad for Throat Drops Last Night http://creativity-online.com/news/heres-why-martha-stewart-appeared-in-an-ad-for-throat-drops-last-night/291059
She Wasn't the First Choice for the Pine Brothers Spot]]>
http://creativity-online.com/news/heres-why-martha-stewart-appeared-in-an-ad-for-throat-drops-last-night/291059 Mon, 13 Jan 2014 11:57 EST
Behind the Ad Music: Old Spice's Singing Stalker Moms http://creativity-online.com/news/behind-the-ad-music-old-spices-singing-stalker-moms/290990
Walker Music and W&K Portland On The Making Of Viral Hit "Momsong"]]>
http://creativity-online.com/news/behind-the-ad-music-old-spices-singing-stalker-moms/290990 Thu, 09 Jan 2014 06:50 EST
Yes, There Really Was a Car in That Mysterious Giant Amazon Box http://creativity-online.com/news/yes-there-really-was-a-car-in-that-mysterious-giant-amazon-box/290969
Erich Marx, Nissan's Social Media Director, Speaks to Ad Age's Media Guy, Simon Dumenco]]>
http://creativity-online.com/news/yes-there-really-was-a-car-in-that-mysterious-giant-amazon-box/290969 Wed, 08 Jan 2014 13:06 EST
These Clever Ads Prove the 'B' in B-to-B Doesn't Stand For Boring http://creativity-online.com/news/these-clever-ads-prove-the-b-in-btob-doesnt-stand-for-boring/290938
Innovative Biz to Biz Work From Adobe, Forbo, Moen and Others]]>
http://creativity-online.com/news/these-clever-ads-prove-the-b-in-btob-doesnt-stand-for-boring/290938 Tue, 07 Jan 2014 11:30 EST
Time Warner Cable Gets Victor Cruz to Catch a Football in the Dark http://creativity-online.com/news/time-warner-cable-gets-victor-cruz-to-catch-a-football-in-the-dark/245670
Victor Cruz Wants to Go to the Pro Bowl -- and Ogilvy Hopes to Make it Happen]]>
http://creativity-online.com/news/time-warner-cable-gets-victor-cruz-to-catch-a-football-in-the-dark/245670 Fri, 13 Dec 2013 13:23 EST
HBO Invites You to Burn 'Game of Thrones' Creepy Young King Joffrey in First-Ever Internet Roast http://creativity-online.com/news/hbo-invites-you-to-burn-game-of-thrones-creepy-young-king-joffrey-in-firstever-internet-roast/245652
360i Invites "Game of Thrones" fans to spew online vitriol at the internet's most-hated character.]]>
http://creativity-online.com/news/hbo-invites-you-to-burn-game-of-thrones-creepy-young-king-joffrey-in-firstever-internet-roast/245652 Thu, 12 Dec 2013 09:01 EST
Heineken Dares Karaoke Singers to Perform in Front of Thousands http://creativity-online.com/news/heineken-dares-karaoke-singers-to-perform-in-front-of-thousands/245611
'Carol Karaoke' Effort Created by Wieden & Kennedy]]>
http://creativity-online.com/news/heineken-dares-karaoke-singers-to-perform-in-front-of-thousands/245611 Tue, 10 Dec 2013 11:07 EST
Nissan Creates Oculus Rift Experience to Entice Younger Consumers http://creativity-online.com/news/nissan-creates-oculus-rift-experience-to-entice-younger-consumers/245555
Tokyo Motor Show experience from AKQA lets the tech-savvy design car with their eyes and virtual reality goggles]]>
http://creativity-online.com/news/nissan-creates-oculus-rift-experience-to-entice-younger-consumers/245555 Thu, 05 Dec 2013 12:22 EST
Zappos Turns Baggage Carousel Into Wheel of Fortune-Style Game http://creativity-online.com/news/zappos-turns-baggage-carousel-into-wheel-of-fortunestyle-game/245467
Brand Makes Sure Thanksgiving Travel Doesn't Totally Suck for One of Its Biggest Markets]]>
http://creativity-online.com/news/zappos-turns-baggage-carousel-into-wheel-of-fortunestyle-game/245467 Wed, 27 Nov 2013 10:46 EST
Rewind: Young John Slattery Can't Believe His Luck in This 1980s Sports Illustrated Commercial http://creativity-online.com/news/rewind-young-john-slattery-cant-believe-his-luck-in-this-1980s-sports-illustrated-commercial/245448
Remember When Sports Bloopers Were All the Rage?]]>
http://creativity-online.com/news/rewind-young-john-slattery-cant-believe-his-luck-in-this-1980s-sports-illustrated-commercial/245448 Tue, 26 Nov 2013 14:22 EST
See the Spot: Garnett Uses Beats to Drown Out Obnoxious Knicks Fans http://creativity-online.com/news/see-the-spot-garnett-uses-beats-to-drown-out-obnoxious-knicks-fans/245422
Three-Minute Director's Cut Too Realistic for TV]]>
http://creativity-online.com/news/see-the-spot-garnett-uses-beats-to-drown-out-obnoxious-knicks-fans/245422 Mon, 25 Nov 2013 13:19 EST
HP Effort Enlists Clams Casino to Make Music With Consumers http://creativity-online.com/news/hp-effort-enlists-clams-casino-to-make-music-with-consumers/245263
Real Time Response Event out of 180 L.A. Brings New Approach to Music and Video Creation]]>
http://creativity-online.com/news/hp-effort-enlists-clams-casino-to-make-music-with-consumers/245263 Thu, 14 Nov 2013 11:14 EST
6 Secrets to Being a Proper Zombie from The Walking Dead's Greg Nicotero http://creativity-online.com/news/6-secrets-to-being-a-proper-zombie-from-the-walking-deads-greg-nicotero/245058
The AMC Show's Resident Makeup FX Guru/EP/Director on How to Look Really Undead]]>
http://creativity-online.com/news/6-secrets-to-being-a-proper-zombie-from-the-walking-deads-greg-nicotero/245058 Thu, 31 Oct 2013 13:16 EDT
See the Epic Toddler Halloween Meltdown that Inspired a New Ad for Papa Murphy's Pizza http://creativity-online.com/news/see-the-epic-toddler-halloween-meltdown-that-inspired-a-new-ad-for-papa-murphys-pizza/244955
WDCW Copywriter Jennie Moore's Over-sugared Daughter Becomes One Frighteningly Cute Muse]]>
http://creativity-online.com/news/see-the-epic-toddler-halloween-meltdown-that-inspired-a-new-ad-for-papa-murphys-pizza/244955 Fri, 25 Oct 2013 12:08 EDT
McCann Melbourne Made Up a Word to Sell a Print Dictionary http://creativity-online.com/news/mccann-melbourne-made-up-a-word-to-sell-a-print-dictionary/244616
New Campaign For Macquarie Birthed 'Phubbing']]>
http://creativity-online.com/news/mccann-melbourne-made-up-a-word-to-sell-a-print-dictionary/244616 Mon, 07 Oct 2013 10:29 EDT
Behind the Ad Music: How Soco's 'Comfortable Man' Got His Groove On http://creativity-online.com/news/behind-the-ad-music-how-socos-comfortable-man-got-his-groove-on/244449
Wieden + Kennedy N.Y. and Good Ear Music Supervision's Andrew Kahn on Song Selection for Southern Comfort]]>
http://creativity-online.com/news/behind-the-ad-music-how-socos-comfortable-man-got-his-groove-on/244449 Fri, 04 Oct 2013 13:29 EDT
Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors http://creativity-online.com/news/sherwin-williams-uses-google-glass-to-turn-the-real-world-into-paint-colors/244487
New Glassware Fuses Glass's Camera With Sherwin Williams's Color Matching Technology]]>
http://creativity-online.com/news/sherwin-williams-uses-google-glass-to-turn-the-real-world-into-paint-colors/244487 Tue, 01 Oct 2013 11:19 EDT
10 Brands That Made Music Part of Their Marketing DNA http://creativity-online.com/news/10-brands-that-made-music-part-of-their-marketing-dna/244467
Converse, Amex, Red Bull, Philips and Others Collaborate With Artists in Innovative Ways]]>
http://creativity-online.com/news/10-brands-that-made-music-part-of-their-marketing-dna/244467 Mon, 30 Sep 2013 12:29 EDT
Century 21 Puts Walter White's House on Craigslist http://creativity-online.com/news/century-21-puts-walter-whites-house-on-craigslist/244465
Real Estate Brand Capitalizes on 'Breaking Bad' Finale With Digital Campaign]]>
http://creativity-online.com/news/century-21-puts-walter-whites-house-on-craigslist/244465 Mon, 30 Sep 2013 10:49 EDT
Premier League Is A Roller Coaster in Global Effort from Carlsberg http://creativity-online.com/news/premier-league-is-a-roller-coaster-in-global-effort-from-carlsberg/244366
Campaign Seeks to Capture Emotions of the Game -- and a Wider Audience]]>
http://creativity-online.com/news/premier-league-is-a-roller-coaster-in-global-effort-from-carlsberg/244366 Wed, 25 Sep 2013 09:54 EDT
Moen Turns Its Home Hardware Into Fashion Jewelry http://creativity-online.com/news/moen-turns-its-home-hardware-into-fashion-jewelry/244205
Company Making 'Statement Pieces' Out Of Its Faucets]]>
http://creativity-online.com/news/moen-turns-its-home-hardware-into-fashion-jewelry/244205 Tue, 17 Sep 2013 13:15 EDT
Butt Wipes Sign Rare Endorsers: NFL Centers http://creativity-online.com/news/butt-wipes-sign-rare-endorsers-nfl-centers/244194
Players' rear ends are prime real estate for Dollar Shave Club's One Wipe Charlies]]>
http://creativity-online.com/news/butt-wipes-sign-rare-endorsers-nfl-centers/244194 Mon, 16 Sep 2013 14:32 EDT
Watch the Spots: Gap's Return to TV Features Music Royalty http://creativity-online.com/news/watch-the-spots-gaps-return-to-tv-features-music-royalty/244187
Ads to Air During NFL Games, Season Premieres]]>
http://creativity-online.com/news/watch-the-spots-gaps-return-to-tv-features-music-royalty/244187 Mon, 16 Sep 2013 11:28 EDT
Use Your Eyes to Control Mother N.Y.'s 'Blinkwashing' Film for Virgin Mobile http://creativity-online.com/news/use-your-eyes-to-control-mother-nys-blinkwashing-film-for-virgin-mobile/244185
Interactive YouTube Video Puts Power in Consumers' Eyelids]]>
http://creativity-online.com/news/use-your-eyes-to-control-mother-nys-blinkwashing-film-for-virgin-mobile/244185 Mon, 16 Sep 2013 06:57 EDT