urn:uuid:c49211c0-ece7-5e93-7407-6ced345cd415 2013-05-24T08:55:29-04:00 Creativity Online Staff urn:uuid:d03d3e7a-3444-a71a-b128-a5be18e26040

Thoughts on digital media's repercussions on brands' big game behavior from Ad Age's TV Editor Brian Steinberg]]>

http://creativity-online.com/news/lessons-from-super-bowl-2012/232585 Tue, 07 Feb 2012 16:09 EST urn:uuid:9bc4e4e7-904c-37f2-b8dd-7045f88fec5a

Big celebs, second heads, what more could you ask for?]]>

http://creativity-online.com/news/creativity-top-5-super-bowl-xlvi-edition/232557 Mon, 06 Feb 2012 13:55 EST urn:uuid:35cb0a74-ddc2-7442-08e6-7ff4a38832fc

Five amazing facts about social media and the Super Bowl]]>

http://creativity-online.com/news/super-bowl-xlvi-breaks-social-media-records/232555 Mon, 06 Feb 2012 13:10 EST urn:uuid:928ae1e3-c1db-8729-0e5c-b6ed30ccc1ac

Beckham v. Clint Eastwood. And the winner is...]]>

http://creativity-online.com/news/the-10-super-bowl-commercials-that-blew-up-the-biggest-in-social-media/232554 Mon, 06 Feb 2012 13:10 EST urn:uuid:e9416e53-04f2-6702-5460-3caab2c201db

Creativity showcases all the work from Super Bowl XLVI]]>

http://creativity-online.com/news/super-bowl-2012-see-the-spots/232550 Mon, 06 Feb 2012 12:05 EST urn:uuid:0f1226ae-7ab9-0feb-dbfa-98f6a2c2aa1a

The venerable director also talks Clydesdales, Pepsi's Best Big Game Spot, Michael Jordan as actor and more]]>

http://creativity-online.com/news/art-of-the-super-bowl-ad-pytka-on-how-meters-and-research-kill-the-ad-stars/232523 Fri, 03 Feb 2012 12:11 EST urn:uuid:9e8e3dd4-d204-a240-347f-8b94ff493814

The prolific director on the real mark of big game success, the board that 'got away' and more]]>

http://creativity-online.com/news/art-of-the-super-bowl-ad-bryan-buckley-looks-back/232472 Wed, 01 Feb 2012 13:30 EST urn:uuid:e933aa0b-b14b-4f71-1365-5e98a3646a1b

The real story on why the spot only aired once.]]>

http://creativity-online.com/news/art-of-the-super-bowl-ad-lee-clow-on-how-apples-1984-almost-didnt-happen/232420 Mon, 30 Jan 2012 13:47 EST urn:uuid:c7de5662-251d-cd64-89e2-351b8deb2ac8

And how social media may save it.]]>

http://creativity-online.com/news/how-usa-todays-ad-meter-broke-super-bowl-advertising/232414 Mon, 30 Jan 2012 12:25 EST urn:uuid:4c06b833-b104-daef-18ec-c7f47fde3965

Marketer will choose between two spots; bears will give online thumbs up and thumbs down]]>

http://creativity-online.com/news/polar-bears-with-an-opinionbehind-cokes-integrated-super-bowl-effort/232393 Fri, 27 Jan 2012 13:34 EST urn:uuid:609ba5e0-1947-825b-04ff-2e1e1a9036a2

Jalopnik says so.]]>

http://creativity-online.com/news/is-honda-behind-the-ferris-bueller-tease/232392 Fri, 27 Jan 2012 13:27 EST urn:uuid:e732bb90-9feb-6c98-23be-db0686fde164

We've got the definitive word on which pup plays who.]]>

http://creativity-online.com/news/do-you-know-your-doggie-darth-vader/232286 Mon, 23 Jan 2012 10:44 EST urn:uuid:19b7cac4-16f3-cabc-d7aa-809680410643

The making of 'The Bark Side']]>

http://creativity-online.com/news/how-volkswagen-conducted-its-canine-chorus/232285 Mon, 23 Jan 2012 10:38 EST urn:uuid:899dbb59-dd40-89b0-5fae-0c354fb10cb9

Watch our picks for top 5 spots and find out how XLV rated as a showcase of adland's best]]>

http://creativity-online.com/news/super-bowl-xlv-recap/148743 Mon, 07 Feb 2011 12:20 EST urn:uuid:ed89de02-b12d-e38b-12d0-13db6df5dc87

Watch the 2011 spots]]>

http://creativity-online.com/news/super-bowl-xlv--the-spots/148627 Wed, 02 Feb 2011 17:05 EST urn:uuid:dfc5e2e2-5df4-9029-faf5-0cd459fd90f0

The spots, the talk, and more]]>

http://creativity-online.com/news/super-bowl-xlv/148623 Wed, 02 Feb 2011 15:58 EST urn:uuid:1b941323-75f2-8cb5-671b-f34066a7838d

Want to compare and contrast? Check out last year's spots to see how far we've come]]>

http://creativity-online.com/news/super-bowl-appetizer-watch-the-spots-from-sb-xliv/148622 Wed, 02 Feb 2011 15:48 EST urn:uuid:1f429e69-1753-3622-d1af-420ffa4f6eaf

Keep Up on Which Marketers Are Doing What in the Annual Gridiron Classic]]>

http://creativity-online.com/news/whos-buying-what-in-super-bowl-2011/148621 Wed, 02 Feb 2011 15:37 EST