Creativity Online - Creativity Newsurn:uuid:f4fe74e6-2117-a1f5-a035-27683a12af952017-03-21T01:20:54-04:00Creativity Online StaffAmazon Fashion Sashays Across U.S. and Europeurn:uuid:76f4a28c-059b-eceb-3c91-1a603147cd2a
Internet giant rolls out international campaign in effort to craft more upmarket style image.]]>http://creativity-online.com/news/amazon-fashion-sashays-across-us-and-europe/306062Wed, 28 Sep 2016 13:05 EDTR/GA Takes Agency of the Year at the Webbysurn:uuid:c09052ba-6634-7c11-67a1-f0229788693e The "Love Has No Labels" campaign propels R/GA to Webbys success, including winning Agency of the Year.]]>http://creativity-online.com/news/rga-takes-agency-of-the-year-at-the-webbys/303728Tue, 26 Apr 2016 15:00 EDTWatch These and Weep: Five Great Thai Ads of 2015urn:uuid:15d1c340-7cea-c9c2-6893-9e85bbd4607a No country does sadvertising like Thailand.]]>http://creativity-online.com/news/watch-these-and-weep-five-great-thai-ads-of-2015/301906Tue, 29 Dec 2015 07:00 ESTFrank Budgen, Acclaimed Commercials Director, Dies at 61urn:uuid:3fe88392-653b-1455-6cc3-2afd92f5a160
Work for Nike, Sony, Adidas and Guinness created a 'new visual language']]>http://creativity-online.com/news/frank-budgen-acclaimed-commercials-director-dies-at-61/301200Tue, 03 Nov 2015 17:41 ESTThe Industry Says Farewell to Wyatt Neumannurn:uuid:9e17139b-5184-8e6f-04c7-13eb833eaa30 Beloved multitalented creative was known for sparking conversation and debate.]]>http://creativity-online.com/news/the-industry-says-farewell-to-wyatt-neumann/299070Tue, 16 Jun 2015 14:00 EDTWeight Watchers and Always Win Top Honors at AICP Showurn:uuid:ef05a21d-6d74-4f0c-e934-407b1a1a446e O Positive, Director David Shane and Wieden and Kennedy Also Rose to Top]]>http://creativity-online.com/news/weight-watchers-and-always-win-top-honors-at-aicp-show/298906Fri, 05 Jun 2015 10:30 EDT'World's Toughest Job' Wins Grand Effie at North American Effie Awardsurn:uuid:954e5d86-156f-cc3c-f1e6-a64b801687bf American Greetings and Mullen Lowe took home the top award celebrating the most effective advertising in the industry.]]>http://creativity-online.com/news/worlds-toughest-job-wins-grand-effie-at-north-american-effie-awards/298902Thu, 04 Jun 2015 22:00 EDTP&G's Always #LikeaGirl, R/GA Win Big at U.K.'s D&AD Awardsurn:uuid:f11bfd66-d742-e207-5148-290c1fec87ec D&AD success indicates Leo Burnett's viral campaign may also do well at Cannes festival next month.]]>http://creativity-online.com/news/pgs-always-likeagirl-rga-win-big-at-uks-dad-awards/298712Thu, 21 May 2015 18:00 EDTAlways Viral Ad 'Like a Girl' Cleans Up at Webby Awardsurn:uuid:d029179d-a0e6-80d0-84dd-a4b6ecffd61d Leo Burnett Toronto won Agency of the Year partly on the strengthof the campaign.]]>http://creativity-online.com/news/always-viral-ad-like-a-girl-cleans-up-at-webby-awards/298258Mon, 27 Apr 2015 09:00 EDTMarcel Wins Top Prize for 'Inglorious Vegetables' at Andy Awardsurn:uuid:ba9129e2-e099-6c80-e1d9-5560dd1a8395 Leo Burnett led the Andy Awards, bringing home the hardware for 22 campaigns, including a Gold for "Like a Girl."]]>http://creativity-online.com/news/marcel-wins-top-prize-for-inglorious-vegetables-at-andy-awards/298206Wed, 22 Apr 2015 21:45 EDTBevel Campaign Taps Heritage of Black-Owned Barbershopsurn:uuid:16c85185-5054-1f27-2050-d7f86aac40e7 As Bevel prepares to expand beyond shaving, brand takes a look at "reimagining" the classic barbership style guide via video.]]>http://creativity-online.com/news/bevel-campaign-taps-heritage-of-blackowned-barbershops/298097Fri, 17 Apr 2015 07:00 EDTIndustry Vets Open Virtual Reality Production Company VRSE Worksurn:uuid:e7a7649d-1679-4d6a-a1a6-a4534a63f1ce Chris Milk has teamed with production vets to open VRSE works, a VR production company.]]>http://creativity-online.com/news/industry-vets-open-virtual-reality-production-company-vrse-works/296862Wed, 28 Jan 2015 14:01 ESTSainsbury's Ad Director: If Hollywood Can Make War Films, Why Can't Brands?urn:uuid:83cb6744-1ab8-ddfc-37af-d8762c43cc94 "It's an anti-war film and just because it's financed by a brand doesn't take away from that," said Ringan Ledwidge.]]>http://creativity-online.com/news/sainsburys-ad-director-if-hollywood-can-make-war-films-why-cant-brands/296387Tue, 23 Dec 2014 12:00 ESTSix Things You Didn't Know About M&C Saatchi's Elspeth Lynnurn:uuid:944404b9-17d9-e86a-3ac2-5c3bba8e9dac Elspeth Lynn worked everywhere from agency networks to her own shop in Canada before joining M&C Saatchi in London as group ECD.]]>http://creativity-online.com/news/six-things-you-didnt-know-about-mc-saatchis-elspeth-lynn/296348Fri, 19 Dec 2014 07:00 ESTSamsung Just Revived a Lost Analog Tradition in South Koreaurn:uuid:b27b2529-94a7-ae35-649f-b49558a5ac54
In high-tech Korea, Samsung inspires nostalgia for the lost art of postcard writing in campaign for Galaxy Note.]]>http://creativity-online.com/news/samsung-just-revived-a-lost-analog-tradition-in-south-korea/296318Thu, 18 Dec 2014 11:00 ESTCall for Entries: Creativity Agency Innovators List 2014urn:uuid:a2347093-562f-fa43-fa78-00196a4c7eae Final deadline is Nov. 26.]]>http://creativity-online.com/news/call-for-entries-creativity-agency-innovators-list-2014/294858Mon, 17 Nov 2014 14:25 ESTSix Things You Didn't Know About Mullen's Margaret Keeneurn:uuid:bd9efd01-1a22-2aac-9a14-d19969617472 Longtime L.A. creative and car account veteran Margaret Keene joined Mullen as ECD in July.]]>http://creativity-online.com/news/six-things-you-didnt-know-about-mullens-margaret-keene/295846Fri, 14 Nov 2014 11:00 ESTWhy Content Is Struggling to Find Its Place at Cannesurn:uuid:43b63c1f-e049-3c31-e837-797edb46f12a Content came up empty in the jury room because of questions around definition, and ultimately execution.]]>http://creativity-online.com/news/why-content-is-struggling-to-find-its-place-at-cannes/295373Tue, 14 Oct 2014 06:45 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:6a6589f2-767d-e2c5-6108-ff5fe4078867
Starbucks and BBDO offer a human reminder in the smartphone era and German vacuum company Vorwerk talks love in a time of robots.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/295114Wed, 24 Sep 2014 10:51 EDTSamsung's New Sitcom: K-Pop Meets 'Glee' Meets 'The Office'urn:uuid:e64d48c1-ed33-ecef-0f15-77f9228823fe
It looks sort of like "Glee," but with everybody singing in Korean, at a Samsung office.]]>http://creativity-online.com/news/samsungs-new-sitcom-kpop-meets-glee-meets-the-office/295017Wed, 17 Sep 2014 14:55 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:98b60d2c-5c74-959d-1e51-42fb8aae4c32 Zumba and 180LA get the people moving with the company's first spot and Nissan is one of the first to play up the royal baby annoucement]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/294999Tue, 16 Sep 2014 13:15 EDTRewind: From Zeta-Jones to Naked Potatoes, a Look at U.K. 'Food Porn'urn:uuid:98e51a50-b41d-1f6b-b3a6-83b92e5aaffc Marks & Spencer's latest campaign represents an evolution of foodie advertising]]>http://creativity-online.com/news/rewind-from-zetajones-to-naked-potatoes-a-look-at-uk-food-porn/294897Thu, 11 Sep 2014 06:45 EDTGisele Bundchen Shows Off Some Serious Toughness for Under Armoururn:uuid:6f51f402-0e34-4d44-92d2-693d07d0e316 The new Under Armour endorser works out amid social media from "OMG I love her" to "She's old" and "Stick to modeling sweetie."]]>http://creativity-online.com/news/gisele-bundchen-shows-off-some-serious-toughness-for-under-armour/294820Thu, 04 Sep 2014 09:53 EDTRobin Williams Remembered in Commercialsurn:uuid:2e7a7126-aa5c-ecb2-b97c-81ac4f415e42 Apple and TBWA turned to his inspirational speech about poetry from "Dead Poets Society" for its iPad Air ad "Your Verse" earlier this year.]]>http://creativity-online.com/news/robin-williams-remembered-in-commercials/294562Tue, 12 Aug 2014 13:15 EDTThe Story Behind Those Sexy Chinese Peach Buttsurn:uuid:834cc255-ca3a-63a7-bafc-8381bc71998d The latest product to go viral in China: peaches in panties.
]]>http://creativity-online.com/news/the-story-behind-those-sexy-chinese-peach-butts/294431Fri, 01 Aug 2014 12:00 EDTKnucklehead Signs Leggatt, Miller Launches Digital Studio in Burbank and Moreurn:uuid:47a97e5b-d03c-ac77-4faf-f51e41f316cd
All the latest production moves from around the industry]]>http://creativity-online.com/news/knucklehead-signs-leggatt-miller-launches-digital-studio-in-burbank-and-more/294280Tue, 22 Jul 2014 18:33 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:b0a93e6a-a92a-30fe-7761-ce231efc6dd1 This week: How to take care of guns in the house, an innovative way to broadcast soccer scores and more.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293925Mon, 30 Jun 2014 14:35 EDTRewind: Before Van Damme's 'Epic Split,' There Was Its Enya Soundtrackurn:uuid:dd63f712-15c8-afbf-2fb6-dba34eeae713 Part of what makes Volvo Trucks' ad "The Epic Split" so brilliant and bizarre is its Enya soundtrack.
]]>http://creativity-online.com/news/rewind-before-van-dammes-epic-split-there-was-its-enya-soundtrack/293669Thu, 19 Jun 2014 12:30 EDTBand or Brand? Behind OK Go's 'The Writing's on the Wall'urn:uuid:7897ff02-6a2e-adb4-8e74-478ef6b3a900 Creative director approached viral stars' latest as a brand project, not a music video -- but this one had no sponsors.]]>http://creativity-online.com/news/band-or-brand-behind-ok-gos-the-writings-on-the-wall/293772Wed, 18 Jun 2014 11:00 EDTThe Creativity Top 5: The Best Brand Ideas of the Weekurn:uuid:5ee85ba7-0207-65a0-94b0-23b50bcb2d99
This Week: Beards as wildlife, a colorful welcome to Cannes, Bic's universal typeface and more.]]>http://creativity-online.com/news/the-creativity-top-5-the-best-brand-ideas-of-the-week/293743Tue, 17 Jun 2014 12:30 EDT