Creativity Online - Behind The Work urn:uuid:7dffb26d-be33-03c9-388f-353889a83cf9 2014-09-03T00:14:56-04:00 Creativity Online Staff Behind the Work: Y&R and VML Create Robo-Fountain for Drink Up Initiative urn:uuid:468801b1-debd-b7df-8e0a-be5fec8e5b3d
Agencies and interactive shop YesYesNo work with the Partnership for a Healthier America on water effort.]]>
http://creativity-online.com/news/behind-the-work-yr-and-vml-create-robofountain-for-drink-up-initiative/294754 Thu, 28 Aug 2014 15:30 EDT
Behind the Work: A Red Sox-Themed Paint Line From Benjamin Moore and The Martin Agency urn:uuid:12c84eab-83d4-9770-35b4-3d37c3770571
The Fenway-inspired colors include The Green Monster, matching the park's left field wall, and Foul Pole Yellow.]]>
http://creativity-online.com/news/behind-the-work-a-red-soxthemed-paint-line-from-benjamin-moore-and-the-martin-agency/294533 Mon, 11 Aug 2014 12:50 EDT
Behind the Work: Old ESPN 'SportsCenter' Set Gets Picked by 'American Pickers' urn:uuid:1505a179-204d-07e4-e7e1-1ba50dfac34e
The crossover with the History Channel arrives on the heels of the sports show's revamp.]]>
http://creativity-online.com/news/behind-the-work-old-espn-sportscenter-set-gets-picked-by-american-pickers/294104 Mon, 14 Jul 2014 14:30 EDT
'Unapologetic': Barbie to Pose in Sports Illustrated Swimsuit Issue urn:uuid:9d50908f-b715-2b53-7ad1-44109bb596c5
Swimsuit Appearance Gives Barbie the Chance to 'Own' Who She Is, Mattel Says]]>
http://creativity-online.com/news/unapologetic-barbie-to-pose-in-sports-illustrated-swimsuit-issue/291638 Tue, 11 Feb 2014 11:57 EST
Here's How This Hairy US Weekly Cover Landed in Chobani's Super Bowl Ad urn:uuid:40f4e0be-0771-fe34-5035-a3270d1b7a97
Other Magazines Were Considered for the Spot]]>
http://creativity-online.com/news/heres-how-this-hairy-us-weekly-cover-landed-in-chobanis-super-bowl-ad/291432 Fri, 31 Jan 2014 13:56 EST
Marshawn Lynch Strikes Deal With Skittles for Seattle Mix Packs urn:uuid:4a013107-8bf9-c9b3-0d3f-9bb7862dd790
Brand to Auction Three Seattle Mix Packages and Give More Away in Seattle]]>
http://creativity-online.com/news/marshawn-lynch-strikes-deal-with-skittles-for-seattle-mix-packs/291354 Tue, 28 Jan 2014 12:08 EST
Behind the Super Bowl Ad: Jaguar Banks On British Villains To Steal The Show urn:uuid:bd66c801-741e-38b6-bc86-d826d213d5b4
'Bad is Good' in the Carmaker's Challenger Campaign]]>
http://creativity-online.com/news/behind-the-super-bowl-ad-jaguar-banks-on-british-villains-to-steal-the-show/291340 Tue, 28 Jan 2014 04:46 EST
Coke Reunites Families for Chinese New Year urn:uuid:d8945428-0984-5dd7-27e3-fdf47dc3b5a8
The Brand Sent Migrant Workers Home to Their Children]]>
http://creativity-online.com/news/coke-reunites-families-for-chinese-new-year/291319 Mon, 27 Jan 2014 12:13 EST
John Varvatos Turns Kiss Into 'Rock 'n' Roll Gentlemen' for New Campaign urn:uuid:0c30e49b-53ae-9a21-5cc6-86e0f5fe885d
Face-Painted Rockers Will Be Featured in Print Ads and Short Film]]>
http://creativity-online.com/news/john-varvatos-turns-kiss-into-rock-n-roll-gentlemen-for-new-campaign/291076 Tue, 14 Jan 2014 11:40 EST
Here's Why Martha Stewart Appeared in an Ad for Throat Drops Last Night urn:uuid:d9e3c64c-2bd7-b6d2-aff8-6c9250304296
She Wasn't the First Choice for the Pine Brothers Spot]]>
http://creativity-online.com/news/heres-why-martha-stewart-appeared-in-an-ad-for-throat-drops-last-night/291059 Mon, 13 Jan 2014 11:57 EST
Behind the Ad Music: Old Spice's Singing Stalker Moms urn:uuid:96d5ea8b-dec7-97a9-d6e1-2376b2d3b7b0
Walker Music and W&K Portland On The Making Of Viral Hit "Momsong"]]>
http://creativity-online.com/news/behind-the-ad-music-old-spices-singing-stalker-moms/290990 Thu, 09 Jan 2014 06:50 EST
Yes, There Really Was a Car in That Mysterious Giant Amazon Box urn:uuid:1061d823-4092-333e-5a4a-c49c4bb63a58
Erich Marx, Nissan's Social Media Director, Speaks to Ad Age's Media Guy, Simon Dumenco]]>
http://creativity-online.com/news/yes-there-really-was-a-car-in-that-mysterious-giant-amazon-box/290969 Wed, 08 Jan 2014 13:06 EST
These Clever Ads Prove the 'B' in B-to-B Doesn't Stand For Boring urn:uuid:0be77f17-df75-f020-f087-2278cb3d46cf
Innovative Biz to Biz Work From Adobe, Forbo, Moen and Others]]>
http://creativity-online.com/news/these-clever-ads-prove-the-b-in-btob-doesnt-stand-for-boring/290938 Tue, 07 Jan 2014 11:30 EST
Time Warner Cable Gets Victor Cruz to Catch a Football in the Dark urn:uuid:4d2c698e-951d-11af-f682-3d7266a57af5
Victor Cruz Wants to Go to the Pro Bowl -- and Ogilvy Hopes to Make it Happen]]>
http://creativity-online.com/news/time-warner-cable-gets-victor-cruz-to-catch-a-football-in-the-dark/245670 Fri, 13 Dec 2013 13:23 EST
HBO Invites You to Burn 'Game of Thrones' Creepy Young King Joffrey in First-Ever Internet Roast urn:uuid:191a8ab8-22a1-aaf9-bb1b-86494eca12d5
360i Invites "Game of Thrones" fans to spew online vitriol at the internet's most-hated character.]]>
http://creativity-online.com/news/hbo-invites-you-to-burn-game-of-thrones-creepy-young-king-joffrey-in-firstever-internet-roast/245652 Thu, 12 Dec 2013 09:01 EST
Heineken Dares Karaoke Singers to Perform in Front of Thousands urn:uuid:28ea2a78-4f9a-3146-2ff4-b7c06ef29ebe
'Carol Karaoke' Effort Created by Wieden & Kennedy]]>
http://creativity-online.com/news/heineken-dares-karaoke-singers-to-perform-in-front-of-thousands/245611 Tue, 10 Dec 2013 11:07 EST
Nissan Creates Oculus Rift Experience to Entice Younger Consumers urn:uuid:3d0a134a-9025-6fae-1444-b2869cff297f
Tokyo Motor Show experience from AKQA lets the tech-savvy design car with their eyes and virtual reality goggles]]>
http://creativity-online.com/news/nissan-creates-oculus-rift-experience-to-entice-younger-consumers/245555 Thu, 05 Dec 2013 12:22 EST
Zappos Turns Baggage Carousel Into Wheel of Fortune-Style Game urn:uuid:782c28e1-501c-b7ae-c877-c319e4643467
Brand Makes Sure Thanksgiving Travel Doesn't Totally Suck for One of Its Biggest Markets]]>
http://creativity-online.com/news/zappos-turns-baggage-carousel-into-wheel-of-fortunestyle-game/245467 Wed, 27 Nov 2013 10:46 EST
Rewind: Young John Slattery Can't Believe His Luck in This 1980s Sports Illustrated Commercial urn:uuid:0e831300-be7f-6149-ded9-cd53a0ad599f
Remember When Sports Bloopers Were All the Rage?]]>
http://creativity-online.com/news/rewind-young-john-slattery-cant-believe-his-luck-in-this-1980s-sports-illustrated-commercial/245448 Tue, 26 Nov 2013 14:22 EST
See the Spot: Garnett Uses Beats to Drown Out Obnoxious Knicks Fans urn:uuid:c7f14913-2549-7b47-06c6-bf160faab923
Three-Minute Director's Cut Too Realistic for TV]]>
http://creativity-online.com/news/see-the-spot-garnett-uses-beats-to-drown-out-obnoxious-knicks-fans/245422 Mon, 25 Nov 2013 13:19 EST
HP Effort Enlists Clams Casino to Make Music With Consumers urn:uuid:b275ec92-02d1-0bee-d6de-a8d46f30a809
Real Time Response Event out of 180 L.A. Brings New Approach to Music and Video Creation]]>
http://creativity-online.com/news/hp-effort-enlists-clams-casino-to-make-music-with-consumers/245263 Thu, 14 Nov 2013 11:14 EST
6 Secrets to Being a Proper Zombie from The Walking Dead's Greg Nicotero urn:uuid:10cf7203-7380-e15b-5dbe-7545a99412ad
The AMC Show's Resident Makeup FX Guru/EP/Director on How to Look Really Undead]]>
http://creativity-online.com/news/6-secrets-to-being-a-proper-zombie-from-the-walking-deads-greg-nicotero/245058 Thu, 31 Oct 2013 13:16 EDT
See the Epic Toddler Halloween Meltdown that Inspired a New Ad for Papa Murphy's Pizza urn:uuid:4f4484b5-04b9-715d-8e30-c2083e358935
WDCW Copywriter Jennie Moore's Over-sugared Daughter Becomes One Frighteningly Cute Muse]]>
http://creativity-online.com/news/see-the-epic-toddler-halloween-meltdown-that-inspired-a-new-ad-for-papa-murphys-pizza/244955 Fri, 25 Oct 2013 12:08 EDT
McCann Melbourne Made Up a Word to Sell a Print Dictionary urn:uuid:f9cdb8e2-5e0e-1b20-91ca-b47382968783
New Campaign For Macquarie Birthed 'Phubbing']]>
http://creativity-online.com/news/mccann-melbourne-made-up-a-word-to-sell-a-print-dictionary/244616 Mon, 07 Oct 2013 10:29 EDT
Behind the Ad Music: How Soco's 'Comfortable Man' Got His Groove On urn:uuid:847bcd2d-7372-3055-4326-63755576090d
Wieden + Kennedy N.Y. and Good Ear Music Supervision's Andrew Kahn on Song Selection for Southern Comfort]]>
http://creativity-online.com/news/behind-the-ad-music-how-socos-comfortable-man-got-his-groove-on/244449 Fri, 04 Oct 2013 13:29 EDT
Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors urn:uuid:660b19f2-9d19-49aa-7625-a3dbe7322b07
New Glassware Fuses Glass's Camera With Sherwin Williams's Color Matching Technology]]>
http://creativity-online.com/news/sherwin-williams-uses-google-glass-to-turn-the-real-world-into-paint-colors/244487 Tue, 01 Oct 2013 11:19 EDT
10 Brands That Made Music Part of Their Marketing DNA urn:uuid:293a9b8a-9960-3f31-e769-de7057062a70
Converse, Amex, Red Bull, Philips and Others Collaborate With Artists in Innovative Ways]]>
http://creativity-online.com/news/10-brands-that-made-music-part-of-their-marketing-dna/244467 Mon, 30 Sep 2013 12:29 EDT
Century 21 Puts Walter White's House on Craigslist urn:uuid:06041707-5a97-ba59-5736-57168bdcc628
Real Estate Brand Capitalizes on 'Breaking Bad' Finale With Digital Campaign]]>
http://creativity-online.com/news/century-21-puts-walter-whites-house-on-craigslist/244465 Mon, 30 Sep 2013 10:49 EDT
Premier League Is A Roller Coaster in Global Effort from Carlsberg urn:uuid:c709b9b1-33d2-9224-6572-eb01e4159a07
Campaign Seeks to Capture Emotions of the Game -- and a Wider Audience]]>
http://creativity-online.com/news/premier-league-is-a-roller-coaster-in-global-effort-from-carlsberg/244366 Wed, 25 Sep 2013 09:54 EDT
Moen Turns Its Home Hardware Into Fashion Jewelry urn:uuid:3d73272d-6bb2-6470-417f-414f9319b99e
Company Making 'Statement Pieces' Out Of Its Faucets]]>
http://creativity-online.com/news/moen-turns-its-home-hardware-into-fashion-jewelry/244205 Tue, 17 Sep 2013 13:15 EDT