Creativity Online - Behind The Work urn:uuid:7dffb26d-be33-03c9-388f-353889a83cf9 2015-03-29T05:47:40-04:00 Creativity Online Staff How KFC Reinvented the Fast Food Toy Meal in China urn:uuid:e44b7568-e0f0-0e62-5ebc-aa7ac6cf66b9
KFC used figurines of a hot boy band to unlock digital content, with an app downloaded over 1.3 million times in a month.]]> Fri, 06 Feb 2015 10:41 EST
Behind the Work: The Air Makes It Home in Droga5's Latest for Air Wick urn:uuid:d948f78d-5d11-ea0d-6983-6bdb1e9267ab
Emotional film takes air's point of view.]]> Thu, 29 Jan 2015 14:54 EST
James Patterson Launches Self-Destructing Book With Help of Mother N.Y. urn:uuid:a2976a23-f694-5264-3388-7d40fada575e
Author says this is a publishing first]]> Wed, 21 Jan 2015 13:30 EST
Behind the Work: Y&R and VML Create Robo-Fountain for Drink Up Initiative urn:uuid:468801b1-debd-b7df-8e0a-be5fec8e5b3d
Agencies and interactive shop YesYesNo work with the Partnership for a Healthier America on water effort.]]> Thu, 28 Aug 2014 15:30 EDT
Behind the Work: A Red Sox-Themed Paint Line From Benjamin Moore and The Martin Agency urn:uuid:12c84eab-83d4-9770-35b4-3d37c3770571
The Fenway-inspired colors include The Green Monster, matching the park's left field wall, and Foul Pole Yellow.]]> Mon, 11 Aug 2014 12:50 EDT
Behind the Work: Old ESPN 'SportsCenter' Set Gets Picked by 'American Pickers' urn:uuid:1505a179-204d-07e4-e7e1-1ba50dfac34e
The crossover with the History Channel arrives on the heels of the sports show's revamp.]]> Mon, 14 Jul 2014 14:30 EDT
'Unapologetic': Barbie to Pose in Sports Illustrated Swimsuit Issue urn:uuid:9d50908f-b715-2b53-7ad1-44109bb596c5
Swimsuit Appearance Gives Barbie the Chance to 'Own' Who She Is, Mattel Says]]> Tue, 11 Feb 2014 11:57 EST
Here's How This Hairy US Weekly Cover Landed in Chobani's Super Bowl Ad urn:uuid:40f4e0be-0771-fe34-5035-a3270d1b7a97
Other Magazines Were Considered for the Spot]]> Fri, 31 Jan 2014 13:56 EST
Marshawn Lynch Strikes Deal With Skittles for Seattle Mix Packs urn:uuid:4a013107-8bf9-c9b3-0d3f-9bb7862dd790
Brand to Auction Three Seattle Mix Packages and Give More Away in Seattle]]> Tue, 28 Jan 2014 12:08 EST
Behind the Super Bowl Ad: Jaguar Banks On British Villains To Steal The Show urn:uuid:bd66c801-741e-38b6-bc86-d826d213d5b4
'Bad is Good' in the Carmaker's Challenger Campaign]]> Tue, 28 Jan 2014 04:46 EST
Coke Reunites Families for Chinese New Year urn:uuid:d8945428-0984-5dd7-27e3-fdf47dc3b5a8
The Brand Sent Migrant Workers Home to Their Children]]> Mon, 27 Jan 2014 12:13 EST
John Varvatos Turns Kiss Into 'Rock 'n' Roll Gentlemen' for New Campaign urn:uuid:0c30e49b-53ae-9a21-5cc6-86e0f5fe885d
Face-Painted Rockers Will Be Featured in Print Ads and Short Film]]> Tue, 14 Jan 2014 11:40 EST
Here's Why Martha Stewart Appeared in an Ad for Throat Drops Last Night urn:uuid:d9e3c64c-2bd7-b6d2-aff8-6c9250304296
She Wasn't the First Choice for the Pine Brothers Spot]]> Mon, 13 Jan 2014 11:57 EST
Behind the Ad Music: Old Spice's Singing Stalker Moms urn:uuid:96d5ea8b-dec7-97a9-d6e1-2376b2d3b7b0
Walker Music and W&K Portland On The Making Of Viral Hit "Momsong"]]> Thu, 09 Jan 2014 06:50 EST
Yes, There Really Was a Car in That Mysterious Giant Amazon Box urn:uuid:1061d823-4092-333e-5a4a-c49c4bb63a58
Erich Marx, Nissan's Social Media Director, Speaks to Ad Age's Media Guy, Simon Dumenco]]> Wed, 08 Jan 2014 13:06 EST
These Clever Ads Prove the 'B' in B-to-B Doesn't Stand For Boring urn:uuid:0be77f17-df75-f020-f087-2278cb3d46cf
Innovative Biz to Biz Work From Adobe, Forbo, Moen and Others]]> Tue, 07 Jan 2014 11:30 EST
Time Warner Cable Gets Victor Cruz to Catch a Football in the Dark urn:uuid:4d2c698e-951d-11af-f682-3d7266a57af5
Victor Cruz Wants to Go to the Pro Bowl -- and Ogilvy Hopes to Make it Happen]]> Fri, 13 Dec 2013 13:23 EST
HBO Invites You to Burn 'Game of Thrones' Creepy Young King Joffrey in First-Ever Internet Roast urn:uuid:191a8ab8-22a1-aaf9-bb1b-86494eca12d5
360i Invites "Game of Thrones" fans to spew online vitriol at the internet's most-hated character.]]> Thu, 12 Dec 2013 09:01 EST
Heineken Dares Karaoke Singers to Perform in Front of Thousands urn:uuid:28ea2a78-4f9a-3146-2ff4-b7c06ef29ebe
'Carol Karaoke' Effort Created by Wieden & Kennedy]]> Tue, 10 Dec 2013 11:07 EST
Nissan Creates Oculus Rift Experience to Entice Younger Consumers urn:uuid:3d0a134a-9025-6fae-1444-b2869cff297f
Tokyo Motor Show experience from AKQA lets the tech-savvy design car with their eyes and virtual reality goggles]]> Thu, 05 Dec 2013 12:22 EST
Zappos Turns Baggage Carousel Into Wheel of Fortune-Style Game urn:uuid:782c28e1-501c-b7ae-c877-c319e4643467
Brand Makes Sure Thanksgiving Travel Doesn't Totally Suck for One of Its Biggest Markets]]> Wed, 27 Nov 2013 10:46 EST
Rewind: Young John Slattery Can't Believe His Luck in This 1980s Sports Illustrated Commercial urn:uuid:0e831300-be7f-6149-ded9-cd53a0ad599f
Remember When Sports Bloopers Were All the Rage?]]> Tue, 26 Nov 2013 14:22 EST
See the Spot: Garnett Uses Beats to Drown Out Obnoxious Knicks Fans urn:uuid:c7f14913-2549-7b47-06c6-bf160faab923
Three-Minute Director's Cut Too Realistic for TV]]> Mon, 25 Nov 2013 13:19 EST
HP Effort Enlists Clams Casino to Make Music With Consumers urn:uuid:b275ec92-02d1-0bee-d6de-a8d46f30a809
Real Time Response Event out of 180 L.A. Brings New Approach to Music and Video Creation]]> Thu, 14 Nov 2013 11:14 EST
6 Secrets to Being a Proper Zombie from The Walking Dead's Greg Nicotero urn:uuid:10cf7203-7380-e15b-5dbe-7545a99412ad
The AMC Show's Resident Makeup FX Guru/EP/Director on How to Look Really Undead]]> Thu, 31 Oct 2013 13:16 EDT
See the Epic Toddler Halloween Meltdown that Inspired a New Ad for Papa Murphy's Pizza urn:uuid:4f4484b5-04b9-715d-8e30-c2083e358935
WDCW Copywriter Jennie Moore's Over-sugared Daughter Becomes One Frighteningly Cute Muse]]> Fri, 25 Oct 2013 12:08 EDT
McCann Melbourne Made Up a Word to Sell a Print Dictionary urn:uuid:f9cdb8e2-5e0e-1b20-91ca-b47382968783
New Campaign For Macquarie Birthed 'Phubbing']]> Mon, 07 Oct 2013 10:29 EDT
Behind the Ad Music: How Soco's 'Comfortable Man' Got His Groove On urn:uuid:847bcd2d-7372-3055-4326-63755576090d
Wieden + Kennedy N.Y. and Good Ear Music Supervision's Andrew Kahn on Song Selection for Southern Comfort]]> Fri, 04 Oct 2013 13:29 EDT
Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors urn:uuid:660b19f2-9d19-49aa-7625-a3dbe7322b07
New Glassware Fuses Glass's Camera With Sherwin Williams's Color Matching Technology]]> Tue, 01 Oct 2013 11:19 EDT
10 Brands That Made Music Part of Their Marketing DNA urn:uuid:293a9b8a-9960-3f31-e769-de7057062a70
Converse, Amex, Red Bull, Philips and Others Collaborate With Artists in Innovative Ways]]> Mon, 30 Sep 2013 12:29 EDT