Creativity Online - Behind The Work urn:uuid:7dffb26d-be33-03c9-388f-353889a83cf9 2016-04-29T13:25:19-04:00 Creativity Online Staff Waitrose Goes Further Into the Farmyard With Animal GoPro Footage urn:uuid:36af6c70-ca6b-592e-5087-2b1a0b6f3a6c
"We spent a lot of frosty mornings with the cows heavy breathing all over us -- weird, but strangely calming."]]>
http://creativity-online.com/news/waitrose-goes-further-into-the-farmyard-with-animal-gopro-footage/303621 Tue, 19 Apr 2016 12:00 EDT
Expedia Takes Sick Children on Thrilling Real-Time Adventures -- Without Leaving the Hospital urn:uuid:379791b6-9c62-93e6-481a-1c4a421cd965
Campaign from 180LA for St. Jude is the stuff of dreams ]]>
http://creativity-online.com/news/expedia-takes-sick-children-on-thrilling-realtime-adventures--without-leaving-the-hospital/303218 Mon, 21 Mar 2016 14:00 EDT
A Mad Scientist Took Over the Airwaves to Announce a Super Weapon He's Dropping Next Week urn:uuid:d1001c10-1cb0-7d40-2146-3a30ad5405e7
Supercell's "Boom Beach" Villain Dr. T taunts players incessantly in integrated campaign from Barton F. Graf.]]>
http://creativity-online.com/news/a-mad-scientist-took-over-the-airwaves-to-announce-a-super-weapon-hes-dropping-next-week/302028 Thu, 07 Jan 2016 12:00 EST
Not for Commitment-Phobes: Equinox Asks You to Go All-In for the New Year urn:uuid:fd7dc876-700d-7f36-eeba-a400b64b7a40
Wieden & Kennedy New York delivers another provocative campaign.]]>
http://creativity-online.com/news/not-for-commitmentphobes-equinox-asks-you-to-go-allin-for-the-new-year/301982 Tue, 05 Jan 2016 07:00 EST
How Anomaly Shanghai Built Its Own Content Platform in China urn:uuid:9058f247-bcbc-d270-0693-49d57d0f76a4
Anomaly created its own content platform in China celebrating local entrepreneurs who think outside the box.]]>
http://creativity-online.com/news/how-anomaly-shanghai-built-its-own-content-platform-in-china/301928 Mon, 28 Dec 2015 07:00 EST
The Sweet Story Behind Holiday Inn's Chinese Campaign About a Mother and Daughter urn:uuid:0433ab3d-ad4a-23b5-6204-96f814f1023d
There's fierce competition among hotel brands to win over the middle-class Chinese traveler. How do you stand out? ]]>
http://creativity-online.com/news/the-sweet-story-behind-holiday-inns-chinese-campaign-about-a-mother-and-daughter/301021 Thu, 22 Oct 2015 21:00 EDT
'Madden: The Movie' Might Make Your Eyes Explode urn:uuid:fa32ff63-4423-28ea-b4e3-1d56afbdbf96
EA Sports and Heat go way over the top to promote franchise's latest installment.]]>
http://creativity-online.com/news/madden-the-movie-might-make-your-eyes-explode/300047 Fri, 21 Aug 2015 12:50 EDT
Anatomy of an Ad: MasterCard's Priceless Soccer Surprise urn:uuid:28ae8a92-bb97-fe5a-2077-276baf7d6ea6
Ad Age goes behind the scenes of Mastercard's most ambitious "Priceless Surprise" spot to date.]]>
http://creativity-online.com/news/anatomy-of-an-ad-mastercards-priceless-soccer-surprise/299709 Tue, 28 Jul 2015 16:00 EDT
The Story Behind AT&T's Disturbing Phone-Safety Ad urn:uuid:89540780-1af0-71bc-0f2c-7704299558ba
By showing that it could happen to anyone, "Close to Home" had viewers shaking in their seats.]]>
http://creativity-online.com/news/the-story-behind-atts-disturbing-phonesafety-ad/299678 Mon, 27 Jul 2015 07:00 EDT
Pizza Hut, Ogilvy & Mather Group Hong Kong Create Pizza Box That Projects Short Films urn:uuid:f7fccaff-d36d-9681-d7f4-511f7ee90cf0
Pizza Hut and Ogilvy & Mather Group Hong Kong's Blockbuster Box simplifies movie and pizza night.]]>
http://creativity-online.com/news/pizza-hut-ogilvy--mather-group-hong-kong-create-pizza-box-that-projects-short-films/298838 Tue, 02 Jun 2015 07:00 EDT
Marvel, Samsung's VR Experience Throws You Into an Epic Avengers Battle urn:uuid:b28ae028-6dfe-1932-797c-5544dcc3ec35
72andSunny and Framestore immerse you in comic book world to promote Galaxy S6.]]>
http://creativity-online.com/news/marvel-samsungs-vr-experience-throws-you-into-an-epic-avengers-battle/298330 Thu, 30 Apr 2015 13:30 EDT
Why Burger King Gave These Funny Sleep Masks To Korean Commuters urn:uuid:0595e213-36de-b74a-fdbc-47d6918045ee
Dozing subway passengers wore an attention-getting message, right on their face.]]>
http://creativity-online.com/news/why-burger-king-gave-these-funny-sleep-masks-to-korean-commuters/298186 Wed, 22 Apr 2015 21:00 EDT
Toyota Rolls Out Hydrogen Fuel-Cell Car With Campaign Calling 'Bullsh*t' on Critics urn:uuid:7099c762-f1a2-ab0d-7a5d-bb9e30b7e8d4
Morgan Spurlock directed Droga5's first video for Toyota's forthcoming Mirai, which counts water as its only emission.]]>
http://creativity-online.com/news/toyota-rolls-out-hydrogen-fuelcell-car-with-campaign-calling-bullsht-on-critics/298183 Wed, 22 Apr 2015 09:30 EDT
Extreme Sports Athletes Put Bobbi Brown's Makeup to the Test urn:uuid:d18e0b0f-2503-eed3-56ce-9272f4b97c49
Cosmetics brand aims to show its Long-Wear makeup line is life-proof.]]>
http://creativity-online.com/news/extreme-sports-athletes-put-bobbi-browns-makeup-to-the-test/298138 Tue, 21 Apr 2015 07:00 EDT
HBO Starts a Dragon Hunt to Promote 'Game of Thrones' Season Premiere urn:uuid:b546c9d9-746a-68e2-1801-911dca67699a
A social campaign via 360i asks viewers to catch Drogon.]]>
http://creativity-online.com/news/hbo-starts-a-dragon-hunt-to-promote-game-of-thrones-season-premiere/298003 Fri, 10 Apr 2015 14:23 EDT
Toyota's 'Mas Que Un Auto' Is More Than Your Average Campaign urn:uuid:a93cbd00-0598-f3c6-ab7d-e268fcf0ae9b
Hispanic 'Badge' Campaign Via Conill Takes Personalization to a New Level]]>
http://creativity-online.com/news/toyotas-mas-que-un-auto-is-more-than-your-average-campaign/297904 Tue, 07 Apr 2015 07:00 EDT
How KFC Reinvented the Fast Food Toy Meal in China urn:uuid:e44b7568-e0f0-0e62-5ebc-aa7ac6cf66b9
KFC used figurines of a hot boy band to unlock digital content, with an app downloaded over 1.3 million times in a month.]]>
http://creativity-online.com/news/how-kfc-reinvented-the-fast-food-toy-meal-in-china/297019 Fri, 06 Feb 2015 10:41 EST
Behind the Work: The Air Makes It Home in Droga5's Latest for Air Wick urn:uuid:d948f78d-5d11-ea0d-6983-6bdb1e9267ab
Emotional film takes air's point of view.]]>
http://creativity-online.com/news/behind-the-work-the-air-makes-it-home-in-droga5s-latest-for-air-wick/296890 Thu, 29 Jan 2015 14:54 EST
James Patterson Launches Self-Destructing Book With Help of Mother N.Y. urn:uuid:a2976a23-f694-5264-3388-7d40fada575e
Author says this is a publishing first]]>
http://creativity-online.com/news/james-patterson-launches-selfdestructing-book-with-help-of-mother-ny/296689 Wed, 21 Jan 2015 13:30 EST
Behind the Work: Y&R and VML Create Robo-Fountain for Drink Up Initiative urn:uuid:468801b1-debd-b7df-8e0a-be5fec8e5b3d
Agencies and interactive shop YesYesNo work with the Partnership for a Healthier America on water effort.]]>
http://creativity-online.com/news/behind-the-work-yr-and-vml-create-robofountain-for-drink-up-initiative/294754 Thu, 28 Aug 2014 15:30 EDT
Behind the Work: A Red Sox-Themed Paint Line From Benjamin Moore and The Martin Agency urn:uuid:12c84eab-83d4-9770-35b4-3d37c3770571
The Fenway-inspired colors include The Green Monster, matching the park's left field wall, and Foul Pole Yellow.]]>
http://creativity-online.com/news/behind-the-work-a-red-soxthemed-paint-line-from-benjamin-moore-and-the-martin-agency/294533 Mon, 11 Aug 2014 12:50 EDT
Behind the Work: Old ESPN 'SportsCenter' Set Gets Picked by 'American Pickers' urn:uuid:1505a179-204d-07e4-e7e1-1ba50dfac34e
The crossover with the History Channel arrives on the heels of the sports show's revamp.]]>
http://creativity-online.com/news/behind-the-work-old-espn-sportscenter-set-gets-picked-by-american-pickers/294104 Mon, 14 Jul 2014 14:30 EDT
'Unapologetic': Barbie to Pose in Sports Illustrated Swimsuit Issue urn:uuid:9d50908f-b715-2b53-7ad1-44109bb596c5
Swimsuit Appearance Gives Barbie the Chance to 'Own' Who She Is, Mattel Says]]>
http://creativity-online.com/news/unapologetic-barbie-to-pose-in-sports-illustrated-swimsuit-issue/291638 Tue, 11 Feb 2014 11:57 EST
Here's How This Hairy US Weekly Cover Landed in Chobani's Super Bowl Ad urn:uuid:40f4e0be-0771-fe34-5035-a3270d1b7a97
Other Magazines Were Considered for the Spot]]>
http://creativity-online.com/news/heres-how-this-hairy-us-weekly-cover-landed-in-chobanis-super-bowl-ad/291432 Fri, 31 Jan 2014 13:56 EST
Marshawn Lynch Strikes Deal With Skittles for Seattle Mix Packs urn:uuid:4a013107-8bf9-c9b3-0d3f-9bb7862dd790
Brand to Auction Three Seattle Mix Packages and Give More Away in Seattle]]>
http://creativity-online.com/news/marshawn-lynch-strikes-deal-with-skittles-for-seattle-mix-packs/291354 Tue, 28 Jan 2014 12:08 EST
Behind the Super Bowl Ad: Jaguar Banks On British Villains To Steal The Show urn:uuid:bd66c801-741e-38b6-bc86-d826d213d5b4
'Bad is Good' in the Carmaker's Challenger Campaign]]>
http://creativity-online.com/news/behind-the-super-bowl-ad-jaguar-banks-on-british-villains-to-steal-the-show/291340 Tue, 28 Jan 2014 04:46 EST
Coke Reunites Families for Chinese New Year urn:uuid:d8945428-0984-5dd7-27e3-fdf47dc3b5a8
The Brand Sent Migrant Workers Home to Their Children]]>
http://creativity-online.com/news/coke-reunites-families-for-chinese-new-year/291319 Mon, 27 Jan 2014 12:13 EST
John Varvatos Turns Kiss Into 'Rock 'n' Roll Gentlemen' for New Campaign urn:uuid:0c30e49b-53ae-9a21-5cc6-86e0f5fe885d
Face-Painted Rockers Will Be Featured in Print Ads and Short Film]]>
http://creativity-online.com/news/john-varvatos-turns-kiss-into-rock-n-roll-gentlemen-for-new-campaign/291076 Tue, 14 Jan 2014 11:40 EST
Here's Why Martha Stewart Appeared in an Ad for Throat Drops Last Night urn:uuid:d9e3c64c-2bd7-b6d2-aff8-6c9250304296
She Wasn't the First Choice for the Pine Brothers Spot]]>
http://creativity-online.com/news/heres-why-martha-stewart-appeared-in-an-ad-for-throat-drops-last-night/291059 Mon, 13 Jan 2014 11:57 EST
Behind the Ad Music: Old Spice's Singing Stalker Moms urn:uuid:96d5ea8b-dec7-97a9-d6e1-2376b2d3b7b0
Walker Music and W&K Portland On The Making Of Viral Hit "Momsong"]]>
http://creativity-online.com/news/behind-the-ad-music-old-spices-singing-stalker-moms/290990 Thu, 09 Jan 2014 06:50 EST