Creativity Online - Super Bowl urn:uuid:c49211c0-ece7-5e93-7407-6ced345cd415 2014-09-23T21:27:42-04:00 Creativity Online Staff Old Spice Gives Surprise Super Bowl Trip to Guy Who Dialed Number in Ad urn:uuid:85c24278-8f47-aedf-2b43-381254247823
Never Promised Any Prizes or Even Encouraged Anyone to Call]]>
http://creativity-online.com/news/old-spice-gives-surprise-super-bowl-trip-to-guy-who-dialed-number-in-ad/291415 Thu, 30 Jan 2014 16:16 EST
'1984' 30 Years Later: A Brief History of Apple's Instantly Iconic Super Bowl Commercial urn:uuid:17b30f15-f22e-0234-2a45-50c4a1f45118
Lee Clow Has Been Whipping Advertising Fans on Twitter into a Frenzy]]>
http://creativity-online.com/news/1984-30-years-later-a-brief-history-of-apples-instantly-iconic-super-bowl-commercial/291265 Thu, 23 Jan 2014 15:02 EST
Bob Saget, a Muppet and Carmen Electra Walk Into These Super Bowl Teasers urn:uuid:19c53b22-fec3-5b93-0e72-24356984b921
A Yogurt Bromance, a Scary Dog and Terry Crews Also Part of the Action]]>
http://creativity-online.com/news/bob-saget-a-muppet-and-carmen-electra-walk-into-these-super-bowl-teasers/291219 Tue, 21 Jan 2014 15:22 EST
Behind the Scenes at Puppy Bowl X urn:uuid:89f358c8-162f-6d3e-2358-ebd8922e15f4
100 Crew Members and Volunteers, Plus Lots of Treats and Paper Towels]]>
http://creativity-online.com/news/behind-the-scenes-at-puppy-bowl-x/291172 Fri, 17 Jan 2014 13:49 EST
Lessons from Super Bowl 2012 urn:uuid:d03d3e7a-3444-a71a-b128-a5be18e26040
Thoughts on digital media's repercussions on brands' big game behavior from Ad Age's TV Editor Brian Steinberg]]>
http://creativity-online.com/news/lessons-from-super-bowl-2012/232585 Tue, 07 Feb 2012 16:09 EST
Creativity Top 5: Super Bowl XLVI Edition urn:uuid:9bc4e4e7-904c-37f2-b8dd-7045f88fec5a
Big celebs, second heads, what more could you ask for?]]>
http://creativity-online.com/news/creativity-top-5-super-bowl-xlvi-edition/232557 Mon, 06 Feb 2012 13:55 EST
Super Bowl XLVI Breaks Social Media Records urn:uuid:35cb0a74-ddc2-7442-08e6-7ff4a38832fc
Five amazing facts about social media and the Super Bowl]]>
http://creativity-online.com/news/super-bowl-xlvi-breaks-social-media-records/232555 Mon, 06 Feb 2012 13:10 EST
The 10 Super Bowl Commercials That Blew up the Biggest in Social Media urn:uuid:928ae1e3-c1db-8729-0e5c-b6ed30ccc1ac
Beckham v. Clint Eastwood. And the winner is...]]>
http://creativity-online.com/news/the-10-super-bowl-commercials-that-blew-up-the-biggest-in-social-media/232554 Mon, 06 Feb 2012 13:10 EST
Super Bowl 2012: See the Spots urn:uuid:e9416e53-04f2-6702-5460-3caab2c201db
Creativity showcases all the work from Super Bowl XLVI]]>
http://creativity-online.com/news/super-bowl-2012-see-the-spots/232550 Mon, 06 Feb 2012 12:05 EST
Art of the Super Bowl Ad: Pytka on How Meters and Research Kill the Ad Stars urn:uuid:0f1226ae-7ab9-0feb-dbfa-98f6a2c2aa1a
The venerable director also talks Clydesdales, Pepsi's Best Big Game Spot, Michael Jordan as actor and more]]>
http://creativity-online.com/news/art-of-the-super-bowl-ad-pytka-on-how-meters-and-research-kill-the-ad-stars/232523 Fri, 03 Feb 2012 12:11 EST
Art of the Super Bowl Ad: Bryan Buckley Looks Back urn:uuid:9e8e3dd4-d204-a240-347f-8b94ff493814
The prolific director on the real mark of big game success, the board that 'got away' and more]]>
http://creativity-online.com/news/art-of-the-super-bowl-ad-bryan-buckley-looks-back/232472 Wed, 01 Feb 2012 13:30 EST
Art of the Super Bowl Ad: Lee Clow on How Apple's "1984" Almost Didn't Happen urn:uuid:e933aa0b-b14b-4f71-1365-5e98a3646a1b
The real story on why the spot only aired once.]]>
http://creativity-online.com/news/art-of-the-super-bowl-ad-lee-clow-on-how-apples-1984-almost-didnt-happen/232420 Mon, 30 Jan 2012 13:47 EST
How USA Today's Ad Meter Broke Super Bowl Advertising urn:uuid:c7de5662-251d-cd64-89e2-351b8deb2ac8
And how social media may save it.]]>
http://creativity-online.com/news/how-usa-todays-ad-meter-broke-super-bowl-advertising/232414 Mon, 30 Jan 2012 12:25 EST
Polar Bears With an Opinion-Behind Coke's Integrated Super Bowl Effort urn:uuid:4c06b833-b104-daef-18ec-c7f47fde3965
Marketer will choose between two spots; bears will give online thumbs up and thumbs down]]>
http://creativity-online.com/news/polar-bears-with-an-opinionbehind-cokes-integrated-super-bowl-effort/232393 Fri, 27 Jan 2012 13:34 EST
Is Honda behind the Ferris Bueller Tease? urn:uuid:609ba5e0-1947-825b-04ff-2e1e1a9036a2
Jalopnik says so.]]>
http://creativity-online.com/news/is-honda-behind-the-ferris-bueller-tease/232392 Fri, 27 Jan 2012 13:27 EST
Do You Know Your Doggie Darth Vader? urn:uuid:e732bb90-9feb-6c98-23be-db0686fde164
We've got the definitive word on which pup plays who.]]>
http://creativity-online.com/news/do-you-know-your-doggie-darth-vader/232286 Mon, 23 Jan 2012 10:44 EST
How Volkswagen Conducted Its Canine Chorus urn:uuid:19b7cac4-16f3-cabc-d7aa-809680410643
The making of 'The Bark Side']]>
http://creativity-online.com/news/how-volkswagen-conducted-its-canine-chorus/232285 Mon, 23 Jan 2012 10:38 EST
Super Bowl XLV Recap urn:uuid:899dbb59-dd40-89b0-5fae-0c354fb10cb9
Watch our picks for top 5 spots and find out how XLV rated as a showcase of adland's best]]>
http://creativity-online.com/news/super-bowl-xlv-recap/148743 Mon, 07 Feb 2011 12:20 EST
Super Bowl XLV - The Spots urn:uuid:ed89de02-b12d-e38b-12d0-13db6df5dc87
Watch the 2011 spots]]>
http://creativity-online.com/news/super-bowl-xlv--the-spots/148627 Wed, 02 Feb 2011 17:05 EST
Super Bowl XLV urn:uuid:dfc5e2e2-5df4-9029-faf5-0cd459fd90f0
The spots, the talk, and more]]>
http://creativity-online.com/news/super-bowl-xlv/148623 Wed, 02 Feb 2011 15:58 EST
Super Bowl Appetizer: Watch the spots from SB XLIV urn:uuid:1b941323-75f2-8cb5-671b-f34066a7838d
Want to compare and contrast? Check out last year's spots to see how far we've come]]>
http://creativity-online.com/news/super-bowl-appetizer-watch-the-spots-from-sb-xliv/148622 Wed, 02 Feb 2011 15:48 EST
Who's Buying What in Super Bowl 2011 urn:uuid:1f429e69-1753-3622-d1af-420ffa4f6eaf
Keep Up on Which Marketers Are Doing What in the Annual Gridiron Classic]]>
http://creativity-online.com/news/whos-buying-what-in-super-bowl-2011/148621 Wed, 02 Feb 2011 15:37 EST