Creativity Online - Super Bowl urn:uuid:c49211c0-ece7-5e93-7407-6ced345cd415 2017-06-29T10:58:02-04:00 Creativity Online Staff The Top 10 Super Bowl LI Ads Ranked by Digital Share of Voice urn:uuid:1390a3a7-e669-6b7f-2b3c-ec0d120d3a6f
Ad Age partnered with iSpot.tv to get the big picture on the digital buzz surrounding the ads that aired during the big game.]]>
http://creativity-online.com/news/the-top-10-super-bowl-li-ads-ranked-by-digital-share-of-voice/307873 Mon, 06 Feb 2017 14:25 EST
84 Lumber Made Statement and Its Website Crashed, Now What? urn:uuid:6851a8c5-ced0-2c21-886c-472d4eadc497
More than six million visitors went to 84 Lumber's website in the hour after its ad, but not everyone was a fan of the polarizing position.]]>
http://creativity-online.com/news/84-lumber-made-statement-and-its-website-crashed-now-what/307870 Mon, 06 Feb 2017 12:22 EST
Underrated Super Bowl Spots: RPA's Jason Sperling Goes For the Mittens urn:uuid:312b700c-a7b2-a08d-9673-f092015b5094
An ad whose celebrity may not have made a difference, and a retailer's "clumsy" social media move.]]>
http://creativity-online.com/news/underrated-super-bowl-spots-rpas-jason-sperling-goes-for-the-mittens/307841 Sat, 04 Feb 2017 07:00 EST
Underrated Super Bowl Spots: Audi Makes Offer Roger Camp Can't Refuse urn:uuid:ca6d54e5-7893-274f-ed81-e8c468eaef25
A car brand's 'Godfather' turn, a retailer ad that channels '1984' and more.]]>
http://creativity-online.com/news/underrated-super-bowl-spots-audi-makes-offer-roger-camp-cant-refuse/307823 Fri, 03 Feb 2017 07:00 EST
What Is 84 Lumber Trying to Say About Mexican Immigration With This Super Bowl Ad? urn:uuid:bd74c82b-3163-e91e-6fc8-0ea34849219e
In its Super Bowl ad, which will direct viewers online for the conclusion, 84 Lumber features two Mexicans on a journey.]]>
http://creativity-online.com/news/what-is-84-lumber-trying-to-say-about-mexican-immigration-with-this-super-bowl-ad/307819 Thu, 02 Feb 2017 13:30 EST
Underrated Super Bowl Spots: Gerry Graf's Big on the Boogeyman urn:uuid:1001426b-2e3b-3cf9-2ddb-1c3a90ca6105
The Barton F. Graf's chief's favorites include a transgender spot from the '90s and a moose's butt.]]>
http://creativity-online.com/news/underrated-super-bowl-spots-gerry-grafs-big-on-the-boogeyman/307808 Thu, 02 Feb 2017 12:00 EST
Avocados From Mexico Kicks Off Nutritional Campaign With Super Bowl Spot urn:uuid:6e12cdd7-3faa-f053-90af-823a4b027fac
The brand's third Super Bowl spot continues playful approach while emphasizing good fats.]]>
http://creativity-online.com/news/avocados-from-mexico-kicks-off-nutritional-campaign-with-super-bowl-spot/307791 Wed, 01 Feb 2017 11:45 EST
Just How Epic Are Tom Brady's Moves? Intel's Super Bowl Spot Has the Answer urn:uuid:7a7b33c2-e1d9-c916-5ae8-f1cb56adb29a
Intel's ad promoting its 360 replay technology is the first pre-released Super Bowl spot of the year and the marketer's first big game entry since 2010.]]>
http://creativity-online.com/news/just-how-epic-are-tom-bradys-moves-intels-super-bowl-spot-has-the-answer/307479 Thu, 12 Jan 2017 09:00 EST
Construction Supplies Company Buys 90-Second Super Bowl Spot urn:uuid:1f583aab-da0e-7c27-d291-20455c6e6a6c
If you build it, they will come: 84 Lumber is making a bold 90-second buy in the big game to recruit workers to its stores.]]>
http://creativity-online.com/news/construction-supplies-company-buys-90second-super-bowl-spot/307413 Tue, 10 Jan 2017 07:00 EST
Schick Makes Late-Game Entry Into Super Bowl to Back Hydro 5 urn:uuid:944391d3-8880-e654-3c54-5774512313c5
Schick's improved Hydro 5 razor does battle with unnamed "lube strip" competitor in Super Bowl spot.]]>
http://creativity-online.com/news/schick-makes-lategame-entry-into-super-bowl-to-back-hydro-5/302554 Fri, 05 Feb 2016 13:13 EST
Axe Takes New Ad to Super Bowl urn:uuid:2151a1fd-21c2-9e5a-3a37-99cf8baecf5d
Unilever looks to "bring more men and women into the conversation" with its take on masculinity in the Big Game.]]>
http://creativity-online.com/news/axe-takes-new-ad-to-super-bowl/302389 Thu, 28 Jan 2016 10:20 EST
Acura Coming Back to the Super Bowl After Four Years urn:uuid:36d3987a-94d5-af14-ac21-68cab4e9ff01
The spot will feature the Acura NSX, the yet-to-ship supercar that appeared in Acura's last Super Bowl ad in 2012.]]>
http://creativity-online.com/news/acura-coming-back-to-the-super-bowl-after-four-years/301670 Wed, 09 Dec 2015 09:00 EST
Budweiser Pulls Puppies From Super Bowl Ad Plans urn:uuid:66f36645-ee62-abe4-c6bf-da332f751922
While the puppies might be gone, the Clydesdales are coming back.]]>
http://creativity-online.com/news/budweiser-pulls-puppies-from-super-bowl-ad-plans/301384 Mon, 16 Nov 2015 18:30 EST
Old Spice Gives Surprise Super Bowl Trip to Guy Who Dialed Number in Ad urn:uuid:85c24278-8f47-aedf-2b43-381254247823
Never Promised Any Prizes or Even Encouraged Anyone to Call]]>
http://creativity-online.com/news/old-spice-gives-surprise-super-bowl-trip-to-guy-who-dialed-number-in-ad/291415 Thu, 30 Jan 2014 16:16 EST
'1984' 30 Years Later: A Brief History of Apple's Instantly Iconic Super Bowl Commercial urn:uuid:17b30f15-f22e-0234-2a45-50c4a1f45118
Lee Clow Has Been Whipping Advertising Fans on Twitter into a Frenzy]]>
http://creativity-online.com/news/1984-30-years-later-a-brief-history-of-apples-instantly-iconic-super-bowl-commercial/291265 Thu, 23 Jan 2014 15:02 EST
Bob Saget, a Muppet and Carmen Electra Walk Into These Super Bowl Teasers urn:uuid:19c53b22-fec3-5b93-0e72-24356984b921
A Yogurt Bromance, a Scary Dog and Terry Crews Also Part of the Action]]>
http://creativity-online.com/news/bob-saget-a-muppet-and-carmen-electra-walk-into-these-super-bowl-teasers/291219 Tue, 21 Jan 2014 15:22 EST
Behind the Scenes at Puppy Bowl X urn:uuid:89f358c8-162f-6d3e-2358-ebd8922e15f4
100 Crew Members and Volunteers, Plus Lots of Treats and Paper Towels]]>
http://creativity-online.com/news/behind-the-scenes-at-puppy-bowl-x/291172 Fri, 17 Jan 2014 13:49 EST
Lessons from Super Bowl 2012 urn:uuid:d03d3e7a-3444-a71a-b128-a5be18e26040
Thoughts on digital media's repercussions on brands' big game behavior from Ad Age's TV Editor Brian Steinberg]]>
http://creativity-online.com/news/lessons-from-super-bowl-2012/232585 Tue, 07 Feb 2012 16:09 EST
Creativity Top 5: Super Bowl XLVI Edition urn:uuid:9bc4e4e7-904c-37f2-b8dd-7045f88fec5a
Big celebs, second heads, what more could you ask for?]]>
http://creativity-online.com/news/creativity-top-5-super-bowl-xlvi-edition/232557 Mon, 06 Feb 2012 13:55 EST
Super Bowl XLVI Breaks Social Media Records urn:uuid:35cb0a74-ddc2-7442-08e6-7ff4a38832fc
Five amazing facts about social media and the Super Bowl]]>
http://creativity-online.com/news/super-bowl-xlvi-breaks-social-media-records/232555 Mon, 06 Feb 2012 13:10 EST
The 10 Super Bowl Commercials That Blew up the Biggest in Social Media urn:uuid:928ae1e3-c1db-8729-0e5c-b6ed30ccc1ac
Beckham v. Clint Eastwood. And the winner is...]]>
http://creativity-online.com/news/the-10-super-bowl-commercials-that-blew-up-the-biggest-in-social-media/232554 Mon, 06 Feb 2012 13:10 EST
Super Bowl 2012: See the Spots urn:uuid:e9416e53-04f2-6702-5460-3caab2c201db
Creativity showcases all the work from Super Bowl XLVI]]>
http://creativity-online.com/news/super-bowl-2012-see-the-spots/232550 Mon, 06 Feb 2012 12:05 EST
Art of the Super Bowl Ad: Pytka on How Meters and Research Kill the Ad Stars urn:uuid:0f1226ae-7ab9-0feb-dbfa-98f6a2c2aa1a
The venerable director also talks Clydesdales, Pepsi's Best Big Game Spot, Michael Jordan as actor and more]]>
http://creativity-online.com/news/art-of-the-super-bowl-ad-pytka-on-how-meters-and-research-kill-the-ad-stars/232523 Fri, 03 Feb 2012 12:11 EST
Art of the Super Bowl Ad: Bryan Buckley Looks Back urn:uuid:9e8e3dd4-d204-a240-347f-8b94ff493814
The prolific director on the real mark of big game success, the board that 'got away' and more]]>
http://creativity-online.com/news/art-of-the-super-bowl-ad-bryan-buckley-looks-back/232472 Wed, 01 Feb 2012 13:30 EST
Art of the Super Bowl Ad: Lee Clow on How Apple's "1984" Almost Didn't Happen urn:uuid:e933aa0b-b14b-4f71-1365-5e98a3646a1b
The real story on why the spot only aired once.]]>
http://creativity-online.com/news/art-of-the-super-bowl-ad-lee-clow-on-how-apples-1984-almost-didnt-happen/232420 Mon, 30 Jan 2012 13:47 EST
How USA Today's Ad Meter Broke Super Bowl Advertising urn:uuid:c7de5662-251d-cd64-89e2-351b8deb2ac8
And how social media may save it.]]>
http://creativity-online.com/news/how-usa-todays-ad-meter-broke-super-bowl-advertising/232414 Mon, 30 Jan 2012 12:25 EST
Polar Bears With an Opinion-Behind Coke's Integrated Super Bowl Effort urn:uuid:4c06b833-b104-daef-18ec-c7f47fde3965
Marketer will choose between two spots; bears will give online thumbs up and thumbs down]]>
http://creativity-online.com/news/polar-bears-with-an-opinionbehind-cokes-integrated-super-bowl-effort/232393 Fri, 27 Jan 2012 13:34 EST
Is Honda behind the Ferris Bueller Tease? urn:uuid:609ba5e0-1947-825b-04ff-2e1e1a9036a2
Jalopnik says so.]]>
http://creativity-online.com/news/is-honda-behind-the-ferris-bueller-tease/232392 Fri, 27 Jan 2012 13:27 EST
Do You Know Your Doggie Darth Vader? urn:uuid:e732bb90-9feb-6c98-23be-db0686fde164
We've got the definitive word on which pup plays who.]]>
http://creativity-online.com/news/do-you-know-your-doggie-darth-vader/232286 Mon, 23 Jan 2012 10:44 EST
How Volkswagen Conducted Its Canine Chorus urn:uuid:19b7cac4-16f3-cabc-d7aa-809680410643
The making of 'The Bark Side']]>
http://creativity-online.com/news/how-volkswagen-conducted-its-canine-chorus/232285 Mon, 23 Jan 2012 10:38 EST