urn:uuid:33a5551b-7ad7-c94d-add1-af050e9011f6 2013-05-20T00:51:16-04:00 Creativity Online Staff urn:uuid:f982c71a-8357-6794-d4b7-d0bb64b07bb0

Pepsi Next Comes to Play, Traffic Surges, Stadium Power Wanes]]>

http://creativity-online.com/news/watching-the-super-bowl-from-cocacolas-war-rooms/239610 Tue, 05 Feb 2013 11:09 EST urn:uuid:45621bac-2fb4-3fce-f70d-cbbc55c4464f

Football May Be All-American, But International Shops Are Increasingly Making Big-Game Commercials]]>

http://creativity-online.com/news/marketers-source-more-super-bowl-ads-from-agencies-outside-us/239607 Tue, 05 Feb 2013 11:07 EST urn:uuid:190b97f0-edef-1e34-08e3-30e2d61de814

See all the game day (and game-day related) campaigns as well as stories on how the campaigns were made right here]]>

http://creativity-online.com/news/creativity-super-bowl-central/239589 Mon, 04 Feb 2013 14:07 EST urn:uuid:c83457ae-22d1-a46b-3f44-3be39acbe476

Our picks for the best big game ads, starring miraculous messes, comedy gods, randy seniors and more]]>

http://creativity-online.com/news/top-5-the-super-bowl-edition/239587 Mon, 04 Feb 2013 13:05 EST urn:uuid:543f343c-ebd8-34c7-d50f-9079495eb200

Iron Man director discusses the organic evolution of comedy and the parallels between super hero movies and advertising]]>

http://creativity-online.com/news/sitdown-with-a-super-bowl-director-jon-favreau-on-samsungs-the-big-pitch/239584 Mon, 04 Feb 2013 11:13 EST urn:uuid:7cdbac48-989a-8f23-9bb7-2aa905777a05

Social-Media Teams at Oreo, Audi, Tide and VW React Swiftly]]>

http://creativity-online.com/news/marketers-jump-on-super-bowl-blackout-with-realtime-twitter-campaigns/239579 Mon, 04 Feb 2013 10:37 EST urn:uuid:d1715da8-ba5e-2ea0-b7b6-bb2aebb4b0d6

He's Carrying the Torch; Helped Father Ridley Scott on Classic "1984"]]>

http://creativity-online.com/news/sitdown-with-a-super-bowl-director-jake-scott-on-budweisers-brotherhood/239571 Sun, 03 Feb 2013 10:29 EST urn:uuid:eb24c9de-e52a-3813-a08d-f1150b73d972

There's a certain art to casting and directing an ad in which a white guy from Minnesota breaks out into Jamaican patois in the office.]]>

http://creativity-online.com/news/sitdown-with-a-super-bowl-director-tom-kuntz-on-vws-get-happy-ad/239565 Fri, 01 Feb 2013 18:42 EST urn:uuid:9b47bbbb-d382-4c83-d9b4-6aac301f444b

What Was Casting of Talent Like? Hunting for Truffles]]>

http://creativity-online.com/news/sitdown-with-a-super-bowl-director-noam-murro-on-taco-bells-viva-young-super-bowl-ad/239538 Thu, 31 Jan 2013 18:43 EST urn:uuid:a55fd430-3634-c07f-ae2f-cbf88301e559

Group Says Volkswagen Spot Actually Honors Jamaican Culture]]>

http://creativity-online.com/news/caribbean-community-says-vw-super-bowl-ad-isnt-offensiveits-critics-are/239513 Thu, 31 Jan 2013 11:20 EST urn:uuid:208c461f-f456-8ee5-29e2-b399e200867f

Back in 2010, Michelob Said Athlete Was Model For 'Beer Drinkers Who Lead Active Lifestyles']]>

http://creativity-online.com/news/rewind-when-lance-armstrong-rode-in-the-super-bowl/239471 Wed, 30 Jan 2013 01:08 EST urn:uuid:6d5ac7e3-fc0f-d5d6-4f34-bd7e19068ec2

Experience Will Sync With TV Show]]>

http://creativity-online.com/news/animal-planet-and-intonow-give-puppy-bowl-the-secondscreen-treatment/239390 Thu, 24 Jan 2013 13:27 EST urn:uuid:f2710d12-c098-75bf-98dd-ed49f2e4cf29

Result of Choose-Your-Own-Adventure Effort Will Result in Post-Game Ad]]>

http://creativity-online.com/news/cocacola-builds-socialmedia-game-around-super-bowl-spot/239332 Tue, 22 Jan 2013 14:46 EST urn:uuid:5d7556dc-d86c-e1b8-a124-d2950f60b706

Tim Bayne, David Angelo, Ned Crowley and More Tell Us How They'll Spend Feb. 3]]>

http://creativity-online.com/news/how-super-bowl-creatives-will-be-watching-big-game/239180 Tue, 15 Jan 2013 10:16 EST urn:uuid:ef51d165-cf20-45ca-4ebe-85f979685196

As Advertisers Seek More Bang for Their $4 Million With Twitter and YouTube, They Compromise the Surprise -- and Risk Blending in]]>

http://creativity-online.com/news/is-social-media-spoiling-the-super-bowl-ad-surprise/239161 Mon, 14 Jan 2013 11:04 EST urn:uuid:87c5c095-10cb-415b-666b-04ecff155f38

With Buzz Aldrin as Pitchman, Offers Chance to Win a Seat on Private Spacecraft]]>

http://creativity-online.com/news/axe-super-bowl-sweepstakes-offers-you-a-trip-to-space/239126 Thu, 10 Jan 2013 16:02 EST