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Creativity

Ad Age’s daily coverage of the industry’s top creative work, trends, people and companies.
Roundup
12 creative campaigns to know about today

Today’s picks include a donkey representing fans everywhere, starter packs for the food insecure and missing children and a pet-adoption leave policy.

12 creative campaigns to know about today
Work
Royal Canin created a pet-adoption leave policy for new pet parents
Royal Canin created a pet-adoption leave policy for new pet parents
Creativity
The New Yorker marks 100 years with a colorful trip through nearly 700 covers
The New Yorker marks 100 years with a colorful trip through nearly 700 covers
Work
Six Flags’ ‘Funsultant’ takes her job very seriously in humorous spots
Six Flags’ ‘Funsultant’ takes her job very seriously in humorous spots
Top 5
The top 5 creative campaigns to know about right now
The top 5 creative campaigns to know about right now
Brand Marketing
See the brands launching buzzy cannabis campaigns for 4/20
See the brands launching buzzy cannabis campaigns for 4/20

Featured

Creativity
Director Michael Gracey on his career in commercials, from Evian to Apple

The Partizan director discusses the power of music and spectacle, and how his ads influence his feature films.

Director Michael Gracey on his career in commercials, from Evian to Apple
A-List & Creativity Awards
Wieden+Kennedy mined truths and pushed buttons in a year of creative triumphs
Wieden+Kennedy mined truths and pushed buttons in a year of creative triumphs
Work
Guinness visits all 50 states in sweeping ‘Lovely Day’ campaign by Uncommon
Guinness visits all 50 states in sweeping ‘Lovely Day’ campaign by Uncommon

More from Creativity

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CategoryWork
ESPN created a smack-talk hotline for hockey fans to talk Stanley Cup playoffs

The ‘ESPN Chirpline’ is a real phone number fans can call to ‘chirp’ about the Stanley Cup playoffs.

ImageESPN created a smack-talk hotline for hockey fans to talk Stanley Cup playoffs
CategoryWork
How Innocean and pocstock are training AI to return more diverse images

The “Breaking Bias” project seeks to inspire an industry-wide movement to make datasets more inclusive.

ImageHow Innocean and pocstock are training AI to return more diverse images
CategoryFood & Beverage
How Gatorade, with a boost from Kendrick Lamar, and Bodyarmor are refueling sports-drink marketing

Coke- and Pepsi-owned brands unveil new marketing aimed at reigniting the ailing sports drink category.

ImageHow Gatorade, with a boost from Kendrick Lamar, and Bodyarmor are refueling sports-drink marketing
Winners and losers
Marketing winners and losers of the week
Roundup
11 creative campaigns to know about today
Work
Chrissy Teigen is the ultimate ‘Groceryhead’ in Kroger’s social content series
Breakout Brand Leaders
2025 Ad Age Breakout Brands—how to enter
Agencies
Former Mediahub CEO and others team up to relaunch marketing consultancy
Career Development
Inside the hidden CMO job market
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Latest Top 5s

The top 5 creative campaigns to know about right now
The top 5 creative campaigns to know about right now
The top 5 celebrity brand collabs you need to know about right now
The top 5 celebrity brand collabs you need to know about right now
The top 5 creative campaigns to know about right now
The top 5 creative campaigns to know about right now

Agencies

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Former Mediahub CEO and others team up to relaunch marketing consultancy
Former Mediahub CEO and others team up to relaunch marketing consultancy
Tracking ad agency account reviews—the latest on brand creative, media and more
Tracking ad agency account reviews—the latest on brand creative, media and more
Motorola seeks to consolidate creative business in global agency review
Motorola seeks to consolidate creative business in global agency review
Upfronts and NewFronts—tracking TV and digital ad pitches
Upfronts and NewFronts—tracking TV and digital ad pitches
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