7Up Creates 'Melting Machine,' a Vending Machine Made Of Ice

Campaign put a block of ice with drink cans inside it outside

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Editor's Pick

How long does it take a block of ice with tons of 7Up cans hidden inside it to melt? BBDO Argentina invites you to find out, with "The Melting Machine," a strange name for a very non-technological campaign, which put cans of the soft drink inside a "vending machine" made out of ice. Passerby were also invited to guess what time the last can would be freed from its ice prison, and tweet their guesses.

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About

Credits
Date
Apr 25, 2013
Agency:
BBDO Argentina
Client:
7UP
ECD:
Ramiro Rodriguez Cohen
ECD:
Rodrigo Grau
CD:
Juan Ure
Category
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